Consumer Insight Manager

LG Electronics USA
parental leave, paid time off, 401(k)
United States, Illinois, Buffalo Grove
Feb 11, 2025
Step into the innovative world of LG Electronics. As a global leader in technology, LG Electronics is dedicated to creating innovative solutions for a better life. Our brand promise, 'Life's Good', embodies our commitment to ensuring a happier life for all. We have a rich history spanning over six decades and a global presence in over 290 locations. Our diverse portfolio includes Home Appliance Solutions, Media Entertainment Solutions, Vehicle Solutions, and Eco Solutions. Our management philosophy, "Jeong-do Management," embodies our commitment to high ethical standards and transparent operations. Grounded in the principles of 'Customer-Value Creation' and 'People-Oriented Management', these values shape our corporate culture, fostering creativity, diversity, and integrity. At LG, we believe in the power of collective wisdom through an inclusive work environment. Join us and become a part of a company that is shaping the future of technology. At LG, we strive to make Life Good for Everyone. What we can offer: A crafted employee experience designed to foster professional growth, a focus on health & well-being and an internal community that will set you up for success. The Opportunity: As a Consumer Insight Supervisor/Manager, your primary responsibilities will be to lead the Consumer Behavior Research Part that facilitates focus group sessions, customer insights, new product competitiveness and market surveillance. In addition, you will be responsible for leading new product, market consumer research, and product surveillance to coordinate with product planning. As the Consumer Insight Supervisor/Manager, you will: Research moderation and Consumer Insight Lab management, consumer insight development, new product trend and competitive market research. Creates clear goals and output-oriented tasks to gain consumer knowledge through surveys and research. Deep dive ethnographic research based on home visits and lifestyle studies. Monitor and summarize the trend of Home appliances industry and create reports including implications to LGE. Create and maintain the protocols and standard operating procedures. Plan, organize, and setup independent in-house focus groups and consumer interviews to screen innovations and ideas. Lead research regarding VOC, consumer insights, competitor's product trends/feature, and market. Co-work with engineering team providing the findings from research, survey, home visit and etc. Weekly meeting with Department leader to discuss work progress (Emails, phone calls, video call and physical visits). Responsible for leading mid-size team. Responsible for quality part/matters including conducting field test for all product categories. Managing all activities from Consumer Behavior Research Part and Evaluating the part members. Qualifications: Required: Bachelor's degree in Business, Sociology or research with 5+ years of advanced and progressive skills in research, ethnography, marketing, or product development; Master's degree with 2+ years experience or equivalent. Experience in home appliance industry. Base Pay Range: $100,000 - $133,000 Total compensation for this role will include a commission/incentive plan. This base pay range is based on US national averages. Actual base pay could be a result of seniority, merit, geographic location where the work is performed. Recruiting Range $100,000 - $133,000 USD Benefits Offered Full-Time Employees: No-cost employee premiums for you and your eligible dependents for competitive medical, dental, vision and prescription benefits. Auto enrollment with immediate vesting of competitive company matching contributions in a 401(k) Retirement Savings Plan with several investment options. Generous Paid Time Off program that includes company holidays and a combined bank of paid sick and vacation time. Performance based Short-Term Incentives (varies by role). Access to confidential mental health resources to help you and your loved ones improve your quality of life. Personal fitness goal incentives. Family orientated benefits such as paid parental leave and support for families raising children with learning, social, behavioral challenges, or developmental disabilities. Group Rate Life and Disability Insurance. Benefits Offered Temporary/Contractors: Eligible for the relevant benefit programs offered through our partner agencies. Privacy Notice to California Applicants At LG, we aspire to empower people and celebrate differences because we believe diversity will create the unexpected. We provide equal employment opportunity to all individuals regardless of their race, color, creed, religion, gender, age, sexual orientation, national origin, disability, veteran status, or any other characteristic protected by state, federal, or local law. Consistent with our commitment to providing equal opportunity and embracing diversity, LG has implemented affirmative action to ensure applicants are employed and employees are treated without regard to these characteristics. In addition to the above, LG believes that pay transparency is a key part of diversity, equity, and inclusion. Our salary ranges take into account many factors in making compensation decisions including but not limited to skillset, experience, licensure, certifications, internal equity, and other business needs. While we consider geographic pay differentials in final offers, because we operate in many geographies where applicable, the salary range listed may not reflect all geographic differentials applied.