Calendar & Promotional Strategy Associate

Job Overview

The Associate, Calendar & Promotional Strategy is integral in driving sales and customer engagement through the creation and execution of the omni-channel seasonal marketing calendar. This role supports the development and implementation of impactful promotional events and architecture that align with brand, merchant and marketing initiatives and strategies. The Associate will leverage strong analytical skills to extract actionable insights to develop innovative sale concepts. With a collaborative mindset, they will work cross-functionally and communicate effectively to ensure the successful delivery of business objectives

What You Will Do

• Partner with financial planning and analytics teams to develop daily sales plans and track event performance metrics.
• Analyze sales data, past performance and insights to identify future opportunities to maximize sales.
• Assist in developing the execution of a comprehensive sales event architecture framework and calendar that aligns with overall marketing and business goals.
• Partner to create innovative and engaging concepts for seasonal, holiday, and promotional sale events.
• Develop clear and concise messages for each event, ensuring customers understand the event's purpose and value proposition.
• Collaborate with cross-functional teams to execute effective sales messaging across all channels.
• Lead the planning and execution of sales marketing tactical support, including:
  
  
  
  • Partnering with marketing teams to gather information for creative style-outs and presentations, including messaging and product priorities.
  • Communicating marketing plan details and deliverables to cross-functional teams, ensuring seamless integration across digital and in-store channels for specific product priorities.
  • Reviewing all marketing assets to ensure alignment with campaign objectives and providing timely, constructive feedback.
  
  
• Leverage data insights to optimize event performance and identify opportunities for improvement.
• Foster an environment of acceptance and respect that strengthens relationships, and ensures authentic connections with colleagues, customers, and communities

Skills You Will Need

Strategic and Creative Thinker: Applies creative, strategic, and technical thinking to complex problems, using structured analysis to draw actionable insights and develop vision, strategy, and action plans.

Financial Acumen: Partners with financial planning and analytics teams to develop budgets, track performance metrics, and make data-driven decisions.

Analytical Skills: Utilizes data to analyze event performance, identify trends, and optimize strategies for better results.

Collaboration: Works effectively with cross-functional teams and external partners to achieve common goals and ensure cohesive execution.

Adaptability: Adjusts strategies and approaches based on changing market conditions and feedback.

Communication Skills: Clearly and effectively conveys ideas, feedback, and information to various stakeholders, ensuring alignment and understanding.

Customer Champion: Puts the customer at the center of decision-making, anticipating their wants and needs.

Creativity: Develops innovative concepts and solutions for seasonal, holiday, and promotional events, enhancing customer engagement.

Attention to Detail: Ensures accuracy in all aspects of planning and execution, from messaging to marketing assets.

Time Management: Prioritizes tasks effectively and manages time efficiently to handle various responsibilities and meet deadlines.

Project Management: Manages multiple tasks and projects efficiently, ensuring deadlines are met and goals are achieved.

Who You Are

• Candidates with a bachelor's degree or equivalent work experience in a related field are encouraged to apply. 6+ years of marketing strategy experience.
• Regularly required to sit, talk, hear; use hands/fingers to touch, handle, and feel. Occasionally required to move about the workplace and reach with hands and arms. Requires close vision.
• Able to work a flexible schedule based on department and company needs.

What We Can Offer You

Join a team where work is as rewarding as it is fun! We offer a dynamic, inclusive environment with competitive pay and benefits. Enjoy comprehensive health and wellness coverage and a 401(k) match to invest in your future. Prioritize your well-being with paid time off and eight paid holidays. Grow your career with continuous learning and leadership development. Plus, build community by joining one of our Colleague Resource Groups and make a difference through our volunteer opportunities.

Some additional benefits we offer include:

• Merchandise discounts
• Performance-based incentives
• Annual merit review
• Employee Assistance Program with mental health counseling and legal/financial advice
• Tuition reimbursement

Access the full menu of benefits offerings here.

This job description is not all-inclusive. Macy's, Inc. reserves the right to amend this job description at any time. Macy's, Inc. is an Equal Opportunity Employer, committed to a diverse and inclusive work environment.

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