Director, Consumer Insights

Who We Are:

SiriusXM and its brands (Pandora, SiriusXM Media, AdsWizz, Simplecast, and SiriusXM Connect) are leading a new era of audio entertainment and services by delivering the most compelling subscription and ad-supported audio entertainment experience for listeners -- in the car, at home, and anywhere on the go with connected devices. Our vision is to shape the future of audio, where everyone can be effortlessly connected to the voices, stories and music they love wherever they are. This is the place where a diverse group of emerging talent and legends alike come to share authentic and purposeful songs, stories, sounds and insights through some of the best programming and technology in the world. Our critically-acclaimed, industry-leading audio entertainment encompasses music, sports, comedy, news, talk, live events, and podcasting. No matter their individual role, each of our employees plays a vital part in bringing SiriusXM's vision to life every day.

SiriusXM is the leading audio entertainment company in North America, and the premier programmer and platform for subscription and digital advertising-supported audio products. SiriusXM's platforms collectively reach approximately 150 million listeners, the largest digital audio audience across paid and free tiers in North America, and deliver music, sports, talk, news, comedy, entertainment and podcasts. Pandora, a subsidiary of SiriusXM, is the largest ad-supported audio entertainment streaming service in the U.S. SiriusXM's subsidiaries Simplecast and AdsWizz make it a leader in podcast hosting, production, distribution, analytics and monetization. The Company's advertising sales organization, which operates as SiriusXM Media, leverages its scale, cross-platform sales organization and ad tech capabilities to deliver results for audio creators and advertisers. SiriusXM, through SiriusXM Canada Holdings, Inc., also offers satellite radio and audio entertainment in Canada. In addition to its audio entertainment businesses, SiriusXM offers connected vehicle services to automakers

The Director, Consumer Insights will play a crucial role in advancing our understanding of consumer behavior and market dynamics. This individual contributor position involves leading and executing complex research projects across the customer lifecycle, from acquisition to retention, without direct reports. The ideal candidate will excel in synthesizing data into strategic insights that guide key business decisions and enhance our competitive advantage. They will also mentor junior analysts, fostering a culture of continuous learning and excellence within the team.

How You'll Make an Impact:

The Director, Consumer Insights, will lead the analysis, project management, and execution of research initiatives and focus group studies that span the entire customer journey. This role is essential in developing a comprehensive view of the customer experience and partnering across various departments, including marketing, brand, product, and strategy. The insights generated will inform strategies for satellite and streaming products, pricing optimization, marketing effectiveness, and brand research.

What You'll Do:

• Lead Strategic Research Projects:
• Manage and execute large-scale qualitative and quantitative research projects that explore customer behaviors, experiences, and brand perceptions.
• Develop and implement research methodologies that address key strategic objectives across different phases of the customer lifecycle.
• Translate complex research findings into actionable insights that drive business decisions and enhance customer engagement, retention strategies, and brand positioning.
• Advanced Data Analysis and Insight Generation:
• Analyze survey data and customer insights to identify significant trends and relationships.
• Utilize advanced statistical techniques to predict business outcomes based on research findings.
• Create compelling visualizations of research data to clearly communicate insights to senior stakeholders.
• Optimize Research Methodologies:
• Develop and refine best practices for survey design, deployment, and data analysis.
• Innovate new approaches to capturing and interpreting consumer and brand insights that keep pace with industry trends.
• Ensure research methods are robust and capable of generating reliable and actionable insights.
• Contribute to the development of team processes and best practices that promote excellence and efficiency.
• Collaboration and Stakeholder Engagement:
• Key liaison with cross-functional stakeholders and external vendors
• Guide cross-functional teams to integrate consumer and brand insights into business strategy and execution.
• Present research findings and strategic recommendations to executive leadership in a clear, persuasive manner.
• Act as a thought leader and advocate for consumer and brand insights across the organization.
• Mentorship and Development:
  • Provide guidance and mentorship to junior analysts, fostering their professional development and enhancing their analytical capabilities.
  • Lead by example in delivering high-quality, impactful research and insights.

What You'll Need:

• Education and Experience: Bachelor's degree in Psychology, Economics, Statistics, or a related field, Master's degree is preferred.
• At least 8-10 years of experience in consumer insights, market research, or a related analytical role.
• Proven experience in leading complex research projects and delivering strategic insights.
• Technical and Project Management Proficiency:
• Strong proficiency in statistical analysis tools (e.g., SPSS, R, Python) and data visualization software (e.g., Tableau, Power BI).
• Thorough knowledge of the MS Office Suite (Word, Excel, PowerPoint, Access).
• Experience in designing and analyzing both qualitative and quantitative research studies.
• Strong project management skills and able to successfully manage multiple, simultaneous projects and stakeholder needs
• Analytical and Strategic Skills:
• High level of analytical ability with a track record of solving complex problems and delivering actionable insights.
• Strong strategic thinking skills and the ability to synthesize data into clear, impactful recommendations.
• Detail-oriented and organized, capable of managing multiple projects in a fast-paced environment.
• Communication and Interpersonal Skills:
• Excellent written and verbal communication skills, with the ability to present complex information to diverse audiences.
• Strong interpersonal skills and the ability to collaborate effectively with colleagues at all levels.
• Demonstrated ability to work independently and as part of a team.
• Personal Attributes:
• Demonstrated passion for understanding consumer behavior, brand perceptions, and driving business results through insights.
• Commitment to work quality, a positive attitude, and a strong work ethic.
• Willingness to take initiative and follow through on projects to successful completion.
• Must have legal right to work in the U.S.

Our goal at SiriusXM is to provide and maintain a work environment that fosters mutual respect, professionalism and cooperation. SiriusXM is an equal opportunity employer that does not discriminate on the basis of actual or perceived race, creed, color, religion, national origin, ancestry, alienage or citizenship status, age, disability or handicap, sex, gender identity, marital status, familial status, veteran status, sexual orientation or any other characteristic protected by applicable federal, state or local laws.

The requirements and duties described above may be modified or waived by the Company in its sole discretion without notice.

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