Senior Product Marketing Manager

Adobe Inc.
United States, California, San Francisco
Nov 12, 2024
Our Company Changing the world through digital experiences is what Adobe's all about. We give everyone-from emerging artists to global brands-everything they need to design and deliver exceptional digital experiences! We're passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen. We're on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours! We are seeking a Senior Product Marketing Manager to help craft our business goals and drive our GTM strategy for AEM Assets. In this role, you will partner with product teams to create the product roadmap and align priorities with overarching business objectives. Responsibilities: Define and execute comprehensive go-to-market strategies to achieve business objectives. Collaborate with product teams to develop and refine the product roadmap and drive customer value. Take ownership of business initiatives, including long-term planning, identifying areas for growth, analyzing Total Addressable Market (TAM) opportunities, and delivering Quarterly Business Reviews (QBRs). Develop compelling customer-facing content, including presentations, blogs, and webinars, showcasing exceptional communication skills tailored to diverse audiences, such as executives, analysts, customers, field sales, partners, and cross-functional teams. Lead cross-functional collaboration with teams such as campaign marketing, pricing and packaging, finance, and business planning to ensure successful product launches and attainment of business growth targets. Qualifications: Bachelor's degree in Marketing, Business Administration, or related field Proven track record of successful product marketing experience, with a focus on defining and driving go-to-market strategies. Enterprise software experience preferred. Strong analytical skills and the ability to use data to identify growth opportunities and analyze business/market trends. Excellent communication and presentation skills, and the ability to engage and influence diverse stakeholders. Experience leading cross-functional teams and collaborating with departments - campaign marketing, pricing and packaging, finance, and business planning. Ability to thrive in a fast-paced, matrixed environment and manage multiple priorities . Candidate should be resourceful, proactive and creative to drive business growth for AEM Assets. Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this positionis $117,900 -- $209,600 annually. Paywithin this range varies by work locationand may also depend on job-related knowledge, skills,and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process. At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP). In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award. Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and "fair chance" ordinances. Adobe is proud to be anEqual Employment Opportunityand affirmative action employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other applicable characteristics protected by law.Learn more. Adobe aims to make Adobe.com accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, emailaccommodations@adobe.comor call (408) 536-3015. Adobe values a free and open marketplace for all employees and has policies in place to ensure that we do not enter into illegal agreements with other companies to not recruit or hire each other's employees.