New

Associate Director of Digital Content Strategy

University of Colorado
paid time off, tuition assistance, relocation assistance
United States, Colorado, Boulder
Nov 04, 2026
Requisition Number: 75963 Location: Boulder, Colorado City Boulder State Colorado Employment Type: University Staff Schedule: Full-Time Posting Close Date: 11-Nov-2026 Date Posted: 04-Nov-2026 Close All Job Summary CU Boulder encourages applications for an Associate Director of Digital Strategy! This role is responsible for developing and implementing the social media strategy of Colorado Athletics with a primary focus on Colorado Women's Basketball. This position will play a key role in elevating the program's digital presence through creative storytelling, social media management, photography, graphic design, and short-form video production. Working collaboratively with the Creative Services team, Women's Basketball staff, and Athletics Communications and Marketing, this position will create compelling, platform-specific content that showcases student-athletes, coaches, team culture, and the overall Colorado Women's Basketball brand along with any other program assigned by the Director of Digital Strategy. The Associate Director will take point in managing the program's official social media accounts, developing content calendars, assist in producing original creative assets, and providing coverage of games, practices, team activities, recruiting initiatives, and special events. This individual should be highly creative, organized, and comfortable working in a fast-paced collegiate athletics environment. The successful candidate will have a strong understanding of emerging social media trends, digital storytelling, with the ability to capture, edit, and publish engaging content across multiple platforms. This position is responsible for promoting the philosophy and objectives of the intercollegiate athletics program, including adherence to the Athletic Department's Mission Statement, Core Values, Policies and Procedures, and the rules and regulations of the University, Big 12 Conference, and NCAA. CU is an Equal Opportunity Employer and complies with all applicable federal, state, and local laws governing nondiscrimination in employment. We are committed to creating a workplace where all individuals are treated with respect and dignity, and we encourage individuals from all backgrounds to apply, including protected veterans and individuals with disabilities. Who We Are As one of 34 U.S. public research institutions belonging to the prestigious Association of American Universities (AAU)-and the only member in the Rocky Mountain region-our goal at CU Boulder is to directly affect Colorado communities through collaborative research, innovation, and entrepreneurship. Our faculty, staff, and students work with the broader community to establish outstanding connections that have lasting outcomes-both across Colorado and around the world. What Your Key Responsibilities Will Be Social Media Management and Strategy Manage the day-to-day operations of Colorado Women's Basketball's official social media accounts, including Instagram, X, TikTok, Facebook, and emerging platforms. Assist in running the main account of athletics as assigned by the Director of Digital Strategy. Develop and implement engaging social media content that increases visibility, audience engagement, and brand awareness for the Women's Basketball program and other sports as assigned. Create and maintain comprehensive social media content calendars that align with team's schedules, promotional initiatives, and overall departmental strategy. Provide real-time social media coverage of games, practices, press conferences, team events, and other basketball-related activities. Develop creative concepts and social-first storytelling initiatives that highlight student-athletes, coaches, team accomplishments, and program culture. Identify and incorporate emerging social media trends, platform features, and standard processes to keep the program's digital presence relevant and engaging. Monitor audience engagement, platform performance, and content effectiveness to identify opportunities for growth. Maintain consistency with Colorado Athletics branding, messaging, and social media standards. Digital Content Creation and Production Capture, produce, and edit original short-form video content for social media platforms, including Instagram Reels, TikTok, and other digital channels. Assist in graphic design and photography needs in collaboration with the graphic design team within creative services. Lead recruiting visit media days and assist in content collection. Collaborate with the Creative Services team on content concepts, visual direction, and production needs. Assist with content that supports student-athlete personal branding and Name, Image, and Likeness (NIL) storytelling initiatives. Organize and maintain digital content assets, including photography, video footage, and graphics. Content Planning and Program Support Collaborate with Women's Basketball staff and assigned programs to identify storytelling opportunities and develop content that supports the program's overall brand and recruiting initiatives. Work closely with Athletics Communications, Marketing, and Creative Services to coordinate content coverage and promotional efforts. Assist coaching staffs in recruiting calendar and supporting creative assets needed in recruitment of student athletes. Assist in developing digital campaigns that promote games, ticket sales, fan engagement, community outreach, and special events. Support content needs related to recruiting visits, team announcements, student-athlete features, and program landmarks, in accordance with applicable NCAA and institutional policies. Help coordinate content production schedules and ensure timely delivery of digital assets. Collaborate with student-athletes and coaches to develop authentic and engaging social media content. Analytics and Digital Engagement Track social media performance, including audience growth, engagement, reach, and content effectiveness. Assist in evaluating social media trends and analytics to improve content performance. Find opportunities to increase engagement and expand the Women's Basketball program, athletics account and other programs as assigned. Work closely with student athletes to grow personal brand and collaborate centrally within CU Athletics. Provide periodic social media performance updates and content recommendations. Monitor platform developments and recommend creative approaches to digital storytelling. What You Should Know This position will be working in-person. Evenings, weekends, and holidays may be required depending on business needs. What We Can Offer $70,900 - $75,000. Relocation assistance is available within Athletics Department Guidelines. Athletic Event Tickets: Per Athletic Department Policy and NCAA regulations Nike Elite Employee Benefit: Per Nike Elite Policy Supplemental Camp Pay: Per Athletic Department Summer Camp Policy Benefits At the University of Colorado Boulder, we are committed to supporting the holistic health and well-being of our employees. Our comprehensive benefits package includes medical, dental, and retirement plans; generous paid time off; tuition assistance for you and your dependents; and an ECO Pass for local transit. As one of Boulder County's largest employers, CU Boulder offers an inspiring academic community and access to world-class outdoor recreation. In fact, CU Boulder has been named one of Forbes' America's Best Large Employers, ranking #4 among large employers in Colorado and #28 among universities nationwide. Explore additional perks and programs through the CU Advantage program. Be Statements Be ambitious. Be groundbreaking. Be Boulder. What We Require Bachelor's degree (or equivalent experience) in Communications, Journalism, Digital Media, Marketing, Graphic Design, Sports Management, or a related field. Equivalent combination of education and experience may substitute. Three (3) years experience in social media management, digital content creation, photography, video production, graphic design, or a related field. Experience using video editing, graphic design, or photography software. Familiarity with major social media platforms and current digital content trends. Demonstrated ability to create and publish engaging social media content. What You Will Need Strong understanding of social media platforms, including Instagram, TikTok, X, and Facebook. Ability to capture and edit short-form video content specifically designed for social media. Working knowledge of photography, camera equipment, and basic photo editing techniques. Proficiency with Adobe Creative Cloud, including Photoshop, Premiere Pro, Lightroom, or similar creative software. Ability to design engaging social media graphics consistent with established brand standards. Strong creative storytelling skills and an understanding of sports-related digital content. Ability to work independently and collaboratively in a fast-paced athletics environment. Phenomenal organizational skills and ability to manage multiple projects with set timelines. Excellent written and verbal communication skills. Willingness and ability to work evenings, weekends, and selected travel dates associated with athletic competitions and events. What We Would Like You to Have Experience creating digital content for a collegiate or professional athletics program. Experience managing social media accounts for a sports team, brand, or organization. Demonstrated portfolio of short-form video production, photography, and graphic design work. Experience capturing live sports photography and video content. Knowledge of women's basketball and the collegiate athletics landscape. Experience developing creative content featuring student-athletes and coaches. Proven success growing social media audiences and increasing engagement. Familiarity with NCAA, conference, and institutional policies related to athletics communications and social media. Special Instructions To apply, please submit the following materials: A current resume. A cover letter that specifically tells us how your background and experience align with the requirements, qualifications, and responsibilities of the position. We may request references at a later time. Please apply by 11/11/26 for consideration. Note: Application materials will not be accepted via email. For consideration, please apply through CU Boulder Jobs. In compliance with the Colorado Job Application Fairness Act, in any materials you submit, you may redact or remove age-identifying information such as age, date of birth, or dates of school attendance or graduation. You will not be penalized for redacting or removing this information. Essential Services This position is designated "essential/critical services." The incumbent is required to respond to requests for work during campus emergencies (snow, wind, rain, flood and any other natural or man-made event) and report to work for regularly assigned shifts during emergency campus closures.