Marketing Specialist 2 - Cal Performances

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Under the direction of the Associate Director of Marketing, the Marketing Specialist is responsible for performing complex administrative tasks and executing marketing initiatives for Cal Performances. The Marketing Specialist supports the Associate Director of Marketing in managing the production of the season, fall, and midseason brochures from start to finish and maintains marketing plans and advertising schedules for more than 80 performances each season. The Marketing Specialist supports the creation of marketing assets, including ad copy, proofreading, and graphic and video design, and tracks sales, promotion codes, and campaign expenses. The Marketing Specialist owns the in-person execution of student-facing campaigns, including campus postering and advertising placements, tabling events, coordinating and hosting all student receptions, and more. The ideal candidate has an understanding of and passion for the performing arts and familiarity with the UC Berkeley campus community.

The First Review Date for this job is: October 30, 2026

Student Engagement & Campus Outreach [25%]

Under the Associate Director of Marketing, the Marketing Specialist helps plan and execute Cal Performances' on-the-ground campus campaigns. In this capacity, the Marketing Specialist:

• Plans, executes, and evaluates in-person campus campaigns from start to finish
• Coordinates physical postering, campus transport, and setup/change-outs for on-campus advertising placements
• Serves as an ambassador for Cal Performances at campus outreach events-including but not limited to Caltopia, Cal Day, and Golden Bear Orientation-and is responsible for setting up our event table/booth, working the events, and tear-down. Serves as the direct liaison with Resident Advisors (RAs), faculty, Greek life organizations, and student groups to build and maintain campus relationships
• Manages Student Union screen advertising
• Plans, coordinates, and hosts student receptions, currently four (4) per season
  

Brochure Production Coordination [20%]

• Project manages the season, fall, and midseason brochure production from start to finish
• Corresponds with agents to establish points of contact, request marketing materials, and traffic proofs
• Tracks collateral and asset collection and maintains files for season marketing collateral
• Traffics brochure proofs to staff, collects edits, and traffics them back to the design team
• Keeps copy decks up to date with all edits throughout the brochure editing process
• Files ERFs for design, print, and postage; documents changes and addenda in ad schedules
  

Manage Marketing Plans and Schedules [15%]

• Updates and maintains marketing plans and advertising schedules for all events on the season
• Tracks collateral needs and deadlines across the season
  

Track Sales and Expenses [10%]

• Updates the weekly Actuals to Budget sales report in Google Sheets
• Updates the student ticket sales reports
• Tracks marketing campaign expenses
• Prepares expenditure request forms (ERFs) for advertising purchases and other marketing expenses
• Submits and tracks promo codes
  

Manage Marketing Ads and Materials [15%]

• Proofreads ads and other marketing materials
• Designs assets when needed, including both static and video
• Opens creative job orders
• Drafts ad copy for print, radio, and e-newsletters
• Creates UTMs for tracking our digital campaigns
• Uploads or sends digital ads to various advertising partners
• Manages promotion codes with the Box Office; creates an analytics report at the end of each season to gauge the success of these campaigns
  

Grassroots Marketing & Administrative Support [15%]

• Maintains the grassroots email list of campus and community organizations
• Coordinates and tracks email exchanges with relevant organizations
• Performs other administrative duties as needed for various marketing projects

• Bachelor's degree in a related area and/or equivalent experience/training
• Ability to work on site at UC Berkeley during standard business hours, with occasional evening and weekend hours for campus events
• Must reside in the Bay Area
• Ability to transport and set up promotional materials across campus
• Proficient in Google Sheets and Docs; Excel and Word; Adobe Photoshop, Acrobat, and Premiere
• Demonstrated knowledge of marketing principles, concepts, strategies, and best practices
• The successful candidate will have a love for and understanding of the performing and visual arts, in all genres and forms
• High capacity for working in a fast-paced, ever-changing environment with an ability to quickly and efficiently adapt to new information and/or changing priorities
• Resourceful and eager to learn new systems, processes, and technologies
• Excellent writing and editing skills, including copywriting for print, digital, and radio
• Accuracy and careful attention to detail
• Eager to collaborate
• Must be organized and efficient with excellent time management skills
• Comfortable with in-person outreach, speaking to groups, and relationship-building with student organizations, campus departments, and community groups

• Demonstrated experience with Tessitura Ticketing, Tessitura Analytics, and Google Analytics 4
• Experience working within a large campus environment
• An interest in the performing arts and/or marketing or a related field
• Familiarity with the UC Berkeley campus community, student organizations, and student media outlets

For information on the comprehensive benefits package offered by the University, please visit the University of California's Compensation & Benefits website.

Under California law, the University of California, Berkeley is required to provide a reasonable estimate of the compensation range for this role and should not offer a salary outside of the range posted in this job announcement. This range takes into account the wide range of factors that are considered in making compensation decisions, including but not limited to experience, skills, knowledge, abilities, education, licensure and certifications, analysis of internal equity, and other business and organizational needs. It is not typical for an individual to be offered a salary at or near the top of the range for a position. Salary offers are determined based on final candidate qualifications and experience.

The budgeted hourly range that the University reasonably expects to pay for this position is $30.17 to $41.04

To apply, please submit your resume and cover letter.

As a condition of employment, the final candidate who accepts a conditional offer of employment will be required to disclose if they have been subject to any final administrative or judicial decisions within the last seven years determining that they committed any misconduct; received notice of any allegations or are currently the subject of any administrative or disciplinary proceedings involving misconduct; have left a position after receiving notice of allegations or while under investigation in an administrative or disciplinary proceeding involving misconduct; or have filed an appeal of a finding of misconduct with a previous employer.

"Misconduct" means any violation of the policies or laws governing conduct at the applicant's previous place of employment, including, but not limited to, violations of policies or laws prohibiting sexual harassment, sexual assault, or other forms of harassment, discrimination, dishonesty, or unethical conduct, as defined by the employer. For reference, below are UC's policies addressing some forms of misconduct:

UC Sexual Violence and Sexual Harassment Policy
UC Anti-Discrimination Policy
Abusive Conduct in the Workplace

The University of California is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, age, protected veteran status, or other protected status under state or federal law.