DIRECTOR II STUDENT SUPPORT SERVICES #00098529

Enrollment Management

Enrollment Management supports institutional planning through data informed enrollment strategies and forecasting. Recruitment pathways and outreach activities span the student lifecycle. Positions involve enrollment analysis, recruitment coordination, and support for planning activities.

The Director will lead the development and execution of comprehensive, data-informed recruitment strategies designed to achieve the university's undergraduate enrollment goals and strengthen Missouri S&T's position in an increasingly competitive and rapidly changing higher education marketplace.

Key Responsibilities:

Strategic Enrollment Leadership

• Develop, implement, assess, and continuously improve a comprehensive undergraduate recruitment and enrollment strategy aligned with Missouri S&T's institutional enrollment goals and strategic priorities
• Establish annual and multi-year recruitment strategies for first-time college and transfer students based on enrollment targets, demographic trends, historical performance, market conditions, academic capacity, and institutional priorities
• Translate university enrollment goals into measurable recruitment objectives, including prospect, inquiry, application, admit, deposit, and enrollment targets
• Develop enrollment forecasts and regularly assess progress toward established goals, identifying emerging opportunities or challenges and recommending timely adjustments to strategy
• Use enrollment data, market research, competitor analysis, demographic trends, and student behavior to identify opportunities for enrollment growth and new student markets
• Provide university leadership with regular enrollment projections, funnel analyses, recruitment performance reports, and recommendations

Undergraduate Recruitment

• Provide strategic and operational leadership for the recruitment of first-time undergraduate students
• Lead the development and implementation of recruitment strategies across Missouri, regional, national, and other priority markets
• Establish recruitment territories, counselor goals, travel strategies, school engagement expectations, and performance measures aligned with institutional enrollment targets
• Develop differentiated recruitment strategies for key student populations and academic interests
• Strengthen relationships with high schools, counselors, community organizations, educational partners, alumni, faculty, and other individuals who influence students' college decisions
• Expand opportunities for faculty, academic departments, current students, alumni, and university partners to participate meaningfully in student recruitment
• Ensure recruitment strategies clearly communicate Missouri S&T's academic strengths, career outcomes, return on investment, student experience, and distinctive opportunities

Transfer Student Recruitment

• Develop and lead a comprehensive strategy for increasing transfer enrollment at Missouri S&T
• Build and strengthen relationships with community colleges, four-year institutions, transfer advisors, and other educational partners
• Identify high-potential transfer markets and institutions using enrollment, demographic, academic program, and student mobility data
• Develop targeted recruitment and communication strategies addressing the distinct needs and decision-making processes of transfer students
• Work collaboratively with academic departments and university partners to strengthen articulation pathways, transfer partnerships, academic program pipelines, and other initiatives that create clear pathways to Missouri S&T
• Identify barriers within the transfer enrollment journey and work across university divisions to improve the prospective transfer student experience
• Establish measurable transfer enrollment goals and routinely evaluate pipeline performance and conversion

Recruitment Funnel, Yield & Matriculation

• Provide leadership across the undergraduate recruitment funnel from initial prospect identification through deposit and matriculation
• Develop comprehensive strategies to improve conversion at each stage of the enrollment funnel
• Design and implement targeted yield strategies for admitted and deposited students in collaboration with campus partners
• Use behavioral and enrollment data to identify students requiring additional engagement and deploy timely interventions
• Develop strategies to reduce summer melt and strengthen the transition from deposited student to enrolled student
• Ensure prospective students and families receive timely, personalized, accurate, and coordinated communication throughout the enrollment journey
• Partner closely with Admissions to ensure a seamless transition between recruitment activities and admissions processing and decision-making

Data, Analytics & Enrollment Technology

• Create a culture in which enrollment decisions are driven by timely, accurate, and actionable data
• Establish dashboards, reports, benchmarks, and key performance indicators for undergraduate recruitment and enrollment
• Monitor funnel performance by counselor, territory, geography, academic interest, student population, and other relevant characteristics
• Use predictive analytics, historical trends, and current-cycle activity to forecast enrollment outcomes and identify areas requiring intervention
• Provide leadership for the effective use of CRM and other enrollment technologies supporting undergraduate recruitment
• Ensure recruitment staff consistently and accurately document student engagement, activities, and outcomes within university systems
• Evaluate the effectiveness and return on investment of recruitment travel, events, communications, partnerships, and other enrollment initiatives

Recruitment Communications & Marketing

• Partner with university marketing and communications professionals to develop integrated enrollment marketing and communication strategies
• Ensure communications are segmented, personalized, timely, and responsive to student behavior and stage within the enrollment funnel
• Identify opportunities to strengthen Missouri S&T's recruitment messaging and competitive positioning
• Ensure prospective students and families receive clear information about academic programs, affordability, scholarships, career outcomes, campus life, and the value of a Missouri S&T education

Campus Visits, Recruitment Programs & Events

• Provide strategic leadership for recruitment programs and experiences that influence students' enrollment decisions
• Evaluate recruitment events and experiences based on attendance, student engagement, conversion, yield, and return on investment
• Partner with university stakeholders to create compelling opportunities for prospective students and families to engage with faculty, students, academic programs, facilities, and the broader Missouri S&T community
• Continually evaluate the prospective student experience and identify opportunities to make interactions with Missouri S&T more personalized, responsive, and effective

Leadership & Staff Development

• Lead, supervise, mentor, and develop professional and support staff responsible for undergraduate recruitment and enrollment activities
• Establish clear goals, expectations, performance measures, and accountability structures for recruitment staff
• Build a high-performing team culture centered on student service, collaboration, innovation, responsiveness, and measurable results
• Develop ongoing training and professional development related to recruitment strategy, relationship management, enrollment technology, data utilization, customer service, university programs, and emerging enrollment practices
• Evaluate organizational structures, staffing models, territories, workflows, and resource allocation to ensure the recruitment operation is positioned to achieve university enrollment goals

University Partnerships & Enrollment Culture

• Develop strong partnerships with academic colleges and departments to create program-specific recruitment strategies and enrollment pipelines
• Collaborate closely with Admissions, Financial Aid, Scholarships, Registrar, Student Financial Services, Orientation, Advising, Student Success, Athletics, Career Services, Marketing and Communications, and other university partners
• Engage faculty, staff, students, alumni, and university leadership in recruitment and yield initiatives
• Promote a university-wide understanding that undergraduate recruitment and enrollment are shared institutional responsibilities
• Represent Enrollment Management on university committees, working groups, and strategic initiatives as assigned

Budget & Resource Management

• Develop and manage recruitment budgets and allocate resources based on institutional priorities, enrollment goals, and demonstrated return on investment
• Evaluate recruitment expenditures and recommend investments in markets, personnel, technology, travel, events, partnerships, and other strategies most likely to advance enrollment objectives
• Ensure responsible stewardship of university resources while maintaining a strong focus on enrollment growth and effectiveness

A master's degree or an equivalent combination of education and experience and at least 7 years of experience from which comparable knowledge and skills can be acquired is necessary

The anticipated hiring range for this position has been established as $81,744-$95,000 annually.

Salary is determined by a variety of factors, including but not limited to, the individual's particular combination of education, skills, and experience, as well as organizational requirements.

Your total compensation goes beyond the number on your paycheck. The University of Missouri provides generous leave, health plans, and retirement contributions that add to your bottom line.

Grade: GGS 13
University Title: DIRECTOR II STUDENT SUPPORT SERVICES
To review the University of Missouri's Staff Compensation Structure you can view the Job Code detail page. Internal applicants can determine their university title by accessing the Talent Profile tile in myHR.

Applications will be accepted until this position is filled.

Employment visa sponsorship is not available for this position.

University Information
Missouri S&T is one of the nation's leading research universities with over 100-degree programs in 39 disciplines. It was founded in 1870 as one of the first technological institutions west of the Mississippi River. Located about 100 miles west of St. Louis in the vibrant community of Rolla, Missouri S&T is an accessible, safe, and friendly campus surrounded by Ozarks' scenery. Missouri S&T offers undergraduate degrees in engineering, the sciences, liberal arts, humanities, and business, with M.S. and Ph.D. programs available in many of the science and engineering programs. With over 7,000 students and 300 faculty, Missouri S&T is big enough to accommodate a broad population, yet small enough for individuals to build high visibility and impactful careers.

About Rolla
Rolla, Missouri offers several great advantages that help individuals enjoy a high quality of life. Rolla is an ideal place for families, with its low cost of living, excellent schools, safe neighborhoods, and a range of recreational activities suitable for all ages. The Ozark Scenic Riverways and beautiful landscapes offers abundant opportunities for outdoor enthusiasts of every lifestyle. With its vibrant community, Rolla hosts multiple events, concerts, art exhibitions, and theater performances throughout the year. The university's Leach Theatre showcases nationally renowned performers for campus and community alike. Overall, living in Rolla offers a high quality of life with a supportive community, affordable living, beautiful natural surroundings, and numerous opportunities for personal and professional growth.

This position is eligible for University benefits. As part of your total compensation, the University offers a comprehensive benefits package, including medical, dental and vision plans, retirement, paid time off, short- and long-term disability, paid parental leave, paid caregiver leave, and educational fee discounts for all four UM System campuses. For additional information on University benefits, please visit the Faculty & Staff Benefits website at https://www.umsystem.edu/departments-staff/human-resources/benefits-retirement

Equal Employment Opportunity

The University of Missouri is an Equal Opportunity Employer.

To request ADA accommodations, please call the Office of Equity & Title IX at 573-341-7734.