Marketing Manager (III)

Aquent, a leading talent solutions partner, is thrilled to collaborate with a global technology leader that shapes how millions connect, discover, and engage with the world. This innovative company is at the forefront of digital experiences, constantly pushing boundaries to deliver intuitive and impactful products. Join us in supporting their mission to empower users and foster vibrant online communities.

We are seeking a dynamic and results-oriented individual to lead a pivotal growth marketing initiative. In this role, you will be instrumental in driving user engagement and retention by owning the end-to-end strategy and execution of a critical email marketing program. Your expertise will directly impact how millions of users interact with and contribute to an essential platform, fostering a thriving community and ensuring sustained growth.

About the Role

As a Growth Marketing lead, you will be at the helm of an impactful email marketing program, driving user contributions and retention through strategic and data-driven initiatives. You will own the complete lifecycle of this program, from initial concepting and creative development to ongoing optimization. This is an exciting opportunity to leverage your expertise in CRM and email marketing to make a tangible difference in user engagement and product success.

Key Responsibilities

• Provide full end-to-end ownership and execution of the email lifecycle program, aligning with existing strategies.
• Identify opportunities and make tactical recommendations for program optimization, continuously seeking ways to enhance performance.
• Manage the complete email lifecycle process, including intake, creative briefing, creative reviews, operations for coding/localization/QA, final approvals, sends, and comprehensive performance analysis.
• Coordinate cross-functionally with various internal teams (such as product marketing, user experience research, product managers, and engineering) and external vendors (creative, operations, analytics).
• Field intake requests from partner teams and efficiently create or triage communications.
• Manage two to three large-scale programs per quarter, alongside smaller initiatives, ensuring effective workload balance and timely delivery.
• Track and report on key performance indicators (KPIs) such as Daily Active Users, contribution volume, and email health metrics.
• Ensure all communications adhere to brand voice and guidelines, maintaining consistency and quality.
• Design, launch, and analyze A/B tests focused on email send timing, creative messaging, and incentive structures to optimize conversion rates for User Generated Content (UGC) actions.

What You'll Bring (Must-Have Qualifications)

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• 5+ years of experience in growth marketing, lifecycle marketing, or product marketing.
• Proven track record of managing large-scale CRM campaigns (Email, Push) and utilizing automation tools.
• Strong analytical skills with the ability to interpret data and pull actionable insights from marketing dashboards.
• Demonstrated strong program and process management skills, with experience coordinating multiple vendors and stakeholders.
• Excellent internal and external communication skills for briefing vendors, aligning stakeholders, and crafting clear user messaging.
• Experience managing complex projects with multiple stakeholders in a fast-paced environment.
• Ability to contribute to messaging and creative briefs.
• Familiarity with interpreting data and performance reporting.

Preferred Qualifications

• Familiarity with CRM tools and notification platforms.