Marketing Manager - Web Optimization

IMPACT YOU'LL MAKE:

As a Marketing Manager - Web Optimization, you'llplay a pivotal role inmaximizing the performance of our digital properties by increasing conversion rates and attractinghigh-quality, engaged visits from targeted audiences.You'llidentifyopportunities to improve digital experiencesand support product adoption through data-informed marketing strategies and experimentation. By partnering across teams, leveraginganalytics, and optimizingmember journeys, you'lldirectly influence how members engage with BECU's products and services. Your work will help shape the future of our digital experience capabilities while contributing to meaningful business outcomes. You'lljoin a team focused on innovation, continuous improvement, and building scalable solutions that drive long-term success.

To join our dynamic team, we require candidates to be residents of WA, OR, ID, AZ, TX, GA, SC, NC, CA or VA. If you're located in Washington state and within a reasonable driving distance from Tukwila, we are requesting that you come into our HQ on Tuesdays & Wednesdays. For those candidates that live outside the commute distance of TFC and in any of our approved remote work locations, this role will be remote. Remote or onsite, we are committed to ensuring you are fully engaged and included in our collaborative environment.

WHAT YOU'LL DO:

• ConversionRateOptimization (CRO):You'lldevelop and executeCRO strategy across web properties, translating business goals into measurable improvements in engagement and conversion.
• Testing &Experimental Design:You'lldesign, prioritize, and run A/B and multivariate tests, ensuring sound experimental design and valid, repeatable results.
• Personalization:Build and manage personalization and content-targeting programs that deliver relevant experiences to defined audience segments.
• Performance Measurement:You'llestablishand track key performance indicators (KPIs), using data and insights to assess campaign effectiveness, ROI, and businessimpact.
• Optimization & Insights:You'lluse analytics, customer behavior patterns, and performance data to identifyopportunities for experimentation, testing, and conversion improvements.
• Manage theOptimizationCalander:Manage the optimization roadmap and testing calendar, coordinating multiple concurrent projects and deliverables.
• Cross-Functional& TeamPartnership:You'llwork closely withcontent, design,martech, SEO/SEM/AEO, and campaign teams to attract the right audiences and align on-site experiences with acquisition efforts.
• Project Management:You'llmanage multiple initiatives simultaneously, balancing priorities while ensuring deliverables are completed on time and with quality.
• Stakeholder Engagement:You'llpresent findings, insights, and results to stakeholders at varying levels of technical and business fluency toinfluence decisions, build alignment, and effectively communicate recommendations backed by dataandresearch.

WHAT YOU'LL GAIN:

• Opportunities to shape experimentation, testing, personalization, and performance optimization strategies that impact thousands of member interactions.

• A collaborative environment where innovation, continuous improvement, and strategic thinking are highly valued.

• The chance to help build foundational capabilities that position BECU for future growth, evolving technologies, and the next generation of digital experiences.

QUALIFICATIONS:

Minimum Qualifications:

• Bachelor's degree in Marketing, Business Administration, or Communications, or equivalent work or education-related experience

• 5 years of experience as a Product Marketing Manager or related role

Desired Qualifications:

• Advanced degree in Marketing, Business Administration, or Communications preferred.

• Experience working with Content Management Systems (CMS) and/or Digital Experience Platforms (DXP), including designing digital testing, personalization, content management, and website optimization efforts

• In-depth experience working with Google Analytics (GA4) and other tools measuring all aspects of website visitor journeys

• Project management skills with a strong service focus and ability to manage multiple projects and deliverables

• Strong written and verbal communication skills, including experience developing and delivering presentations

• An in-depth understanding of testing and measurement techniques as it relates to experimental design and valid, repeatable results.

• Understanding of brand management and its relationship to market positioning, marketing strategies, and tactical execution

• Business acumen with the ability to research, analyze, and apply market, competitive, and performance insights to identify and support marketing opportunities

• Ability to lead and inspire cross-functional collaboration, relationship building, influence, and negotiation

JOIN THE JOURNEY

Ready to make an indelible impact? Eager to be a part of a collaborative and innovative team where your ideas and contributions don't just fill a role, but fuel the growth and success of BECU?

Join us and help shape the future of digital growth, member engagement, and marketing innovation while building experiences that create value for our members and our organization.