New 
Vice President, Marketing
 SCE Federal Credit Union | |
$175,000.00 - $230,000.00 / hr
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| 12701 Schabarum Avenue (Show on map) | |
 Aug 12, 2026 | |
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Vice President, Marketing
Location: Irwindale, CA (Headquarters) or Las Vegas, NV Reports to: Chief Growth Officer
Partners with: Chief Member Experience Officer; and leaders across Intelligence & Future-Ready Systems, Capital & Finance, and Enterprise Stewardship Shape a Brand That Helps People Thrive At Rize Credit Union, we believe financial security unlocks opportunity. We exist to help our members build stronger financial lives, strengthen the communities we serve, and prove what a credit union can be. We are not here to sell financial products. We are here to earn trust, build confidence, and help people Rize Beyond Banking. We are looking for a Vice President of Marketing to lead the next chapter of our brand. This executive owns how Rize shows up in the world: our brand, our reputation, our storytelling, and the marketing engine that turns brand strength into member relationships that last. They will build a modern, data-driven marketing capability, use technology and AI to personalize how we engage members, and help the organization serve far more members across California and Nevada. If you build brands with purpose, lead teams that do their best work, and use creativity, data, and technology to create real impact, we would like to meet you. What You'll Do Own the Brand You will be the steward of one of our most valuable assets, the Rize brand. You will make sure every campaign, communication, and member touchpoint reflects who we are and why we exist, from advertising and storytelling to public relations and executive communications. Set the Marketing Strategy You will define and execute an enterprise marketing strategy that advances Rize's priorities and strengthens our brand across California and Nevada. You will serve as a trusted advisor to executive leadership, reading the market, spotting opportunity, and helping shape where the organization goes next. Fuel the Growth Engine Growth is the mandate of your domain. You will own the brand-led demand and the marketing capability that power it: campaigns, content, digital, marketing technology, and analytics that generate qualified interest across consumer, mortgage, business, insurance, and commercial lines. You will work side by side with our member acquisition and business development teams inside the Growth domain, so a growing brand translates directly into a growing membership. Own the First-Mile Journey and Digital Engagement Marketing does not stop at awareness. You own member engagement through the first six months of the relationship, from onboarding and activation to early cross-sell, and you own digital engagement across the full member lifecycle. You partner with the Member Value team, who own human and retail-channel sales and engagement, so every member is picked up cleanly on both sides of that line. Build the Capability and the Team You will lead and develop a team across brand, creative, content, digital, and communications, and build a culture of curiosity, accountability, and continuous improvement. You will extend the team through the right mix of agencies, media partners, and technology providers, and you will use AI and automation to make the whole function faster and more personal. Amplify Our Purpose Community impact is not a campaign at Rize. It is who we are. You will tell honest stories about financial wellness, volunteerism, and community partnerships, including the work of our nonprofit foundation, so our marketing reflects not only what we do but why we do it. How Success Is Measured Your primary accountable outcome is marketing's contribution to member growth: marketing-sourced net-new members and product adoption, delivered at an efficient cost of acquisition. Success in this role will be measured by the ability to:
Key Performance Indicators (KPI's)
Your primary accountable outcome is marketing's contribution to member growth: marketing-sourced net-new members and product adoption, delivered at an efficient cost of acquisition. The following KPI's is how we evaluate success within marketing:
What You'll Bring Experience
Leadership Characteristics
The leader we are looking for is:
Why Rize?
This is a chance to lead marketing for an organization that is redefining what a credit union can be. You will shape a growing brand with a real mission, work with leaders who care, and make a lasting difference for members, employees, and communities across California and Nevada. If you are ready to build something that matters, we would like to hear from you.
Compensation
The expected pay range for this position is $175,000 - $230,000 per year for candidates residing in California. We are also open to candidates residing in Nevada; the applicable pay range may vary based on the candidate's state of residence and geographic market. Actual compensation will be determined based on experience, education, skills, internal equity, geographic location, and other job-related factors. As part of the hiring process, candidates who receive a contingent offer will undergo a background investigation, which may include employment verification, credit review, criminal records search, Social Security verification, and government registry checks. Candidates must also meet eligibility requirements to be bonded under a fidelity bond. Rize Federal Credit Union is an Equal Opportunity Employer. | |