Marketing Operations Specialist III

Partner with Aquent to join an organization that creates groundbreaking advancements, revolutionizing industries and inspiring global innovation. This is where diverse ideas converge to drive progress, from cutting-edge technology to impactful environmental initiatives. Join a team dedicated to making a lasting positive difference in the world.

We're looking for an experienced Marketing Operations Technical Specialist to join our client's team. The Marketing Operations Team plays a key role in enabling on-device communications and automation for our client's premium media products and services. The team focuses on the timely delivery, strategy, and execution of in-app messaging sent to millions of users across multiple high-traffic services, including streaming video, music, gaming, fitness, application marketplaces, and cloud storage ecosystems.

Key Qualifications

• Experience: At least 5-7 years in AI/ML design and implementation.
• Model Development: Strong experience designing, developing, and implementing AI and ML models (including deep learning and neural networks) to address business problems and enhance decision-making.
• Generative AI: Experience with Large Language Models (LLMs) integration and advanced techniques such as prompt engineering.
• Technical Stack: Solid foundation in languages such as Python (with libraries like Pandas, NumPy, Scikit-learn), R, and SQL.
• Frameworks & Algorithms: In-depth knowledge of machine learning algorithms (e.g., regression, classification, clustering, decision trees, random forests, neural networks) and frameworks (e.g., TensorFlow, PyTorch).
• Data Engineering: Skills in data wrangling (cleaning, transformation), feature engineering, and data manipulation.
• Execution: Proven track record of challenging the status quo through data-driven results and strong cross-functional execution.
• Analytics: Skilled in data analysis and creating insightful visualizations using tools like Tableau.

Description

The ideal candidate brings a wealth of knowledge and experience in AI/ML and analytics for marketing operations and execution. You have experience with SAS/CRM platforms and are comfortable navigating complex ecosystem issues. Your primary focus will be on developing insights to inform ecosystem and CRM improvement opportunities.

• Lead Design & Optimization: Lead AI/ML design, implementation, and optimization to identify ecosystem patterns and solve business and operational problems.
• Predictive Systems: Extract insights and build predictive systems to inform decision-making. This involves selecting appropriate algorithms, performing feature engineering, and evaluating and fine-tuning model performance.
• End-to-End Ownership: Own end-to-end AI/ML technical development across roadmap/scoping, model creation, API integration, data collection integrity, and data pipeline management.
• Data Integrity: Validate data integrity and accuracy throughout the analysis lifecycle, ensuring findings are reliable and decision-ready.
• Reporting & Dashboards: Maintain dashboards and design automated reports that deliver timely, accurate insights to both technical and non-technical audiences.
• Cross-Functional Collaboration: Partner with cross-functional teams-including data engineers, software engineers, and business stakeholders-to identify opportunities for AI/ML applications and communicate findings clearly to non-technical audiences.
• Core Competencies: Curiosity, adaptability, collaboration, business acumen, and strong attention to detail are highly valued.

Education

• BA/BS or advanced degree in Data Science, Engineering, Analytics, or a related field.

About Aquent Talent

Aquent Talent connects the best talent in marketing, creative, and design with the world's biggest brands. Our eligible talent get access to amazing benefits like subsidized health, vision, and dental plans, paid sick leave, and retirement plans with a match. We also offer free online training through Aquent Gymnasium. More information on our awesome benefits! Aquent is an equal-opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics. We're about creating an inclusive environment-one where different backgrounds, experiences, and perspectives are valued, and everyone can contribute, grow their careers, and thrive.

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