Social Community Manager- Reddit

The Social Community Manager is the day-to-day steward of the organization's presence across Reddit and other organic social channels. This role owns frontline engagement - finding the right conversations, showing up authentically in communities, and managing the organization's owned Reddit properties. This is a hands-on execution role for someone who lives in the communities they manage, understands Reddit culture deeply, and can balance brand standards with community norms without sacrificing either.

KEY RESPONSIBILITIES

• Monitor and manage owned Reddit communities daily; maintain community health, sidebar rules, pinned posts, and subreddit reputation.
• Execute reactive engagement - identify, prioritize, and respond to Reddit threads mentioning the organization, competitor programs, or high-priority verticals.
• Coordinate ambassador posting activity in real time: surface live threads, assign them to the right subject matter expert or ambassador voice, and provide feedback on draft responses.
• Escalate hostile or sensitive threads quickly and confidently; maintain and enforce a clear escalation protocol.
• Maintain account health across the organization's owned Reddit properties - karma, post frequency, engagement cadence, and community standing.

• Run daily social listening across 10-15 priority subreddits using Sprinklr; maintain listening dashboards and alert configurations.
• Produce weekly listening reports for leadership: trending topics, sentiment signals, competitor activity, and AEO citation opportunities.
• Track post-level engagement metrics (upvotes, comments, thread reach, awards) and flag performance patterns to the Content Strategist.
• Identify emerging subreddit opportunities as the program scales; monitor community health signals.

• Serve as the real-time operational point of contact for active ambassadors: surface threads, confirm availability, review posts in the coordination workflow.
• Flag gray-area threads, compliance concerns, or ambassador issues to the Ambassador Program Manager before they escalate.
• Track per-ambassador posting activity and report weekly participation data to the Program Manager.

• Partner with the Social Content Strategist weekly to share what's resonating in communities and what prompt formats are underperforming.
• Coordinate with the Social Ambassador Program Manager on ambassador availability, onboarding timing, and program health signals.
• Collaborate with Legal and Marketing on disclosure compliance; flag any departures from approved language immediately.

• Develop the overall content strategy or post prompt library - that's the Content Strategist.
• Manage the ambassador relationship lifecycle (onboarding, training, retention) - that's the Ambassador Program Manager.
• Own agency relationships or AEO audit reporting.

QUALIFICATIONS

• 3-5 years of social media community management experience, with demonstrated hands-on execution.
• Active, fluent Reddit user - personal or professional Reddit experience required. You should understand karma, subreddit culture, and the difference between a thread that will land and one that won't.
• Hands-on experience with Sprinklr for social listening, publishing, and reporting.
• Strong written communication skills; ability to write in a human, non-promotional voice that sounds nothing like a press release.
• Demonstrated ability to manage escalations calmly and quickly.

• Experience in higher education, healthcare, or other regulated industries where organizational voice is scrutinized.
• Familiarity with AEO/AI-generated content landscape and how Reddit threads feed AI answers.
• Experience coordinating volunteer or ambassador contributor networks.

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