Bilingual Social & Community Manager (English/Spanish)

Bilingual [English/Spanish] Social Media & Community Manager

Location: New York City

Department: Creative

Reports To: Consumer Engagement Lead, Social

About the Role

We're looking for a Bilingual [English/Spanish] Community Engagement Manager within a Creative Studio to lead how our brands actively participate in conversation, culture, and community. This role owns day-to-day engagement and advocacy, ensuring our social presence feels human, responsive, and deeply connected to the audiences we serve.

You'll be a central force in shaping culture, strengthening relationships, and ensuring the Creative Studio delivers high-quality, on-time, and on-budget work for leading beverage brands.

Responsibilities

Develop and Execute Cross-Platform Community Engagement Strategy

- Define platform-specific engagement approaches based on audience behavior and brand goals

- Assist Community Managers with content calendars and posting across platforms

- Lead Spanish-language proactive and reactive engagement across comments, DMs, mentions, and conversations

- Identify where and how the brand should participate in cultural and conversational moments beyond owned posts

- Partner with Strategy, Creative, Brand, Influencer, PR, Legal, and Customer Care teams to align initiatives and activations

Community Activation & Advocacy

- Lead Spanish-language fan recognition, surprise-and-delight, gifting, sampling, and product seeding initiatives tied to campaigns and cultural moments

- Partner cross-functionally to execute advocacy and seeding programs

- Turn high-value fan interactions into shareable brand moments

Brand Voice & Governance

- Serve as editorial lead for Spanish-language community interactions across platforms

- Develop and maintain response guidelines and engagement standards

- Ensure consistent, high-quality, brand-safe moderation and outbound engagement

Insights & Planning

- Monitor sentiment, trends, and behavioral signals across platforms

- Feed Spanish-language community and cultural insights into campaign and rapid-response ideation

- Use listening and engagement tools to improve responsiveness and insight quality

- Maintain industry expertise in community activation tools, partner ecosystems, and enabling technologies to scale advocacy, seeding, and fan programs

Risk Management & Escalation

- Monitor and triage sensitive interactions and reputation risks

- Execute escalation protocols with Legal, PR, Customer Care, and Brand teams

- Protect brand trust through timely and accurate responses

Measurement & Optimization

- Track KPIs across engagement quality, sentiment, participation, and response performance

- Measure impact of gifting, seeding, and advocacy programs

- Contribute community insights to broader performance reporting

- Drive test-and-learn optimization of engagement approaches

Qualifications

- 3-5+ years of experience in community management, social engagement, or audience strategy

- Demonstrated success managing high-volume brand social engagement and moderation

- Experience executing gifting, seeding, or advocacy programs

- Strong platform fluency across major and emerging social platforms

- Exceptional written communication and brand voice control

- Experience with social listening, engagement, moderation, or community management tools

- Strong judgment in escalation and reputation-sensitive interactions

- Ability to translate community insights into strategic recommendations

- Comfortable operating in fast-moving, culture-driven brand environments

- Proficient in reading, writing, and professional communication in both English and Spanish

The Ideal Candidate

You are a culture-first operator. You're deeply tuned into conversation, community, and tone, and you care about how brands show up moment to moment. You move quickly, exercise good judgment, and take pride in representing the brand with clarity and humanity. You thrive in the work itself, and you see community as a powerful driver of relevance and trust.

**About Aquent Talent:**

Aquent Talent connects the best talent in marketing, creative, and design with the world's biggest brands.

Our eligible talent get access to amazing benefits like subsidized health, vision, and dental plans, paid sick leave, and retirement plans with a match. We also offer free online training through Aquent Gymnasium. More information on our awesome benefits!

Aquent is an equal-opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics. We're about creating an inclusive environment-one where different backgrounds, experiences, and perspectives are valued, and everyone can contribute, grow their careers, and thrive.

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