Social Media Specialist - Talent Development, Television & Radio

We are seeking a strategic and creative Social Media Specialist to help our television news and radio talent reach and engage modern audiences in authentic, platform-native ways. This role will focus on coaching on-air talent and staff to create compelling vertical video content, strengthening personal brands, and optimizing news content for social platforms in ways that extend audience connection and support station growth.

This is a hands-on leadership role requiring deep platform expertise, editorial judgment, and the ability to translate broadcast storytelling into engaging, high-performing social experiences.

Talent Growth & Audience Engagement

• Develops platform-specific strategies to help on-air talent expand reach, engagement, and audience growth across Facebook, TikTok, and Instagram
• Identifies trends, audience behaviors, and emerging formats to help talent create timely, visible, and engaging content
• Analyzes performance data and continuously refines content approaches based on insights and KPIs

Talent Content Creation & Optimization

• Helps teams reimagine broadcast news content for digital consumption, especially short-form vertical video
• Trains and coaches on-air talent to create content with compelling hooks, captions, and visuals that drive engagement
• Supports consistent voice, tone, and editorial standards across talent and station social content

Talent Brand Development

• Builds and implements strategies to grow the social presence and personal brands of on-air talent and station personalities
• Collaborates with anchors, reporters, meteorologists, and radio personalities to develop authentic, platform-native content
• Identifies opportunities for talent to connect with broader audiences and deepen audience loyalty

Training & Coaching

• Trains newsroom and radio staff, with an emphasis on on-air talent, on best practices for social storytelling and vertical video creation
• Provides ongoing coaching to help talent strengthen on-camera authenticity, delivery, and audience engagement
• Leads workshops, offers 1:1 feedback, and creates resources to elevate overall social media fluency across teams

Talent Performance & Content Innovation

• Tracks and reports on key performance metrics, including reach, engagement, and audience growth, to guide talent content development
• Experiments with new formats, tools, and storytelling approaches to help talent stay ahead of platform trends
• Collaborates with newsroom and radio leadership to support talent-driven social storytelling aligned with editorial priorities

What Success Looks Like:

• Measurable growth in audience reach and engagement across platforms
• Strong, recognizable personal brands for on-air talent
• Consistent production of high-quality, scroll-stopping vertical video content from talent and teams
• A newsroom culture that embraces talent-led, social-first storytelling and incorporates it into daily workflows.

This role is ideal for someone who understands the urgency of television and radio news, the time constraints of on-air talent, and the nuances of social media-and who is energized by helping talent connect with audiences in authentic, effective ways.

• Minimum 5 years of experience in broadcast, digital content, or social media strategy
• Proven track record of driving social media growth and high-performing content
• Strong editorial judgment and understanding of news values, broadcast workflows, and storytelling
• Experience creating and optimizing short-form vertical video content
• Ability to analyze data and translate insights into actionable content and coaching strategies
• Excellent communication and coaching skills, with experience training, mentoring, or developing on-air talent

• Comfortable working in a fast-paced, deadline-driven newsroom environment

• Deep expertise in Facebook, TikTok, and Instagram, including trends and best practices

• Experience managing or coaching social accounts for media brands or public-facing personalities
• Familiarity with social media analytics, monetization, and publishing tools
• Background in video editing and mobile-first production workflows
• Creative mindset with a strong understanding of audience engagement techniques