Copywriter (financial exp.)

The Team You Will Join

The Studios Team is looking for a Copywriter with financial or insurance experience to support our Marketing organization on a new product launch. The organization has outlined a new vision - to be a customer-centric and data-driven growth engine that takes accountability for contributing meaningful enterprise value and building customer equity. This is a part-time, on-going role.

The organization is on a journey to create a high-performing team equipped with modern capabilities. This will require us to change the organization's expectation of marketing and shift the Marketing focus areas. The expected outcomes of this evolution are:

1. Growth - marketing as an investment with a predictable contribution to enterprise value.

2. Efficiency/effectiveness through a data-driven DNA.

3. Capability maturity leading to sophisticated technical and strategic capabilities.

4. Talent alignment to enable a modern, agile marketing organization that nurtures, develops, and attracts top talent.

The Studios Creative Agency is dedicated to delivering innovative and impactful creative solutions that deeply engage target audiences and drive measurable business growth. To support this vision, we are seeking a meticulous and detail-oriented Copywriter responsible for crafting compelling and strategic written content that effectively communicates the company's message and meets marketing objectives.

The Opportunity

The Copywriter is a creative conceptualist responsible for crafting compelling and strategic written content. You will develop content for various channels, edit and proofread copy to ensure accuracy, consistency, and adherence to brand guidelines, revising and iterating on copy based on feedback from relevant stakeholders, participating in ideation sessions to generate creative ideas for campaigns, and conducting research to understand target audiences and industry trends .

How You'll Help Us Build a Confident Future

• Craft clear and persuasive copy that aligns with brand voice and marketing objectives
• Working with other creative and marketing team members, concept digital, offline and integrated marketing campaigns, while contributing compelling copy that fits the creative strategy
• Develop content for various channels, ensuring it aligns with brand voice and marketing objectives.
• Collaborate with the marketing team partners to formulate and implement effective performance marketing strategies that drive traffic, engagement, and conversions.
• Understand target audiences and tailor messages to resonate with their needs and preferences.
• Edit and proofread copy to ensure accuracy, consistency, and adherence to brand guidelines.
• Revise and iterate on copy based on feedback from relevant stakeholders.
• Deliver strong communication and creative sensibilities coupled with an understanding of how all elements in a creative product work together to drive home a message
• Monitor and analyze campaign performance metrics, providing insights and recommendations for continuous improvement.
• Stay updated on industry trends and competitors to inform and enhance copy strategy.

What You Need to Succeed (Required Qualifications):

• Experienced professional, with 5-7 years of external agency experience as a copywriter
• A strategic thinker
• Effective collaborating and concepting with art directors and other team members
• Proven creative/marketing writing skills (portfolio required)
• Knowledge of online marketing, brand principles, and the creative process
• Demonstrated experience across a wide range of channels, including email, online paid media, video, social media, web landing pages, web banners, print, direct mail
• Strong creative thinking and creative concepting abilities
  
• Ability to analyze data and translate insights into actionable strategies
• Ability to adapt and problem solve proactively, with a sense of urgency
• Effective presenting work to internal clients
• Demonstrated deftness to seek and then apply direction from creative team leadership
• Attention to detail
• Adaptability to different tones based on marketing goals.
• Understanding and application of Legal, Compliance, and applicable ADA requirements.
• Strong understanding and application of SEO best practices and the evolving landscape.
• Proficiency with relevant tools such as Microsoft Word, Generative AI tools (particularly Adobe Express/FireFly and TypeFace), Workfront, and content management systems.

A portfolio is required to be considered for this role. If your portfolio is password-protected, please supply a password. Applicants without portfolios will not be considered.

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