Digital Marketing Coordinator

The University of Texas at Austin
retirement plan
United States, Texas, Austin
101 East 27th Street (Show on map)
May 22, 2026
Job Posting Title: Digital Marketing Coordinator ---- Hiring Department: Education - Office of the Dean ---- Position Open To: All Applicants ---- Weekly Scheduled Hours: 40 ---- FLSA Status: Exempt from FLSA ---- Earliest Start Date: Immediately ---- Position Duration: Expected to Continue ---- Location: UT MAIN CAMPUS ---- Job Details: Purpose The Digital Marketing Coordinator supports and advances the marketing, communications, and outreach efforts for the College of Education Marketing and Communications department. This position is responsible for planning, executing, and analyzing digital marketing initiatives with a primary focus on email marketing, social media strategy and advertising, and digital content creation. The role supports recruitment, brand awareness, event promotion, and engagement through integrated digital campaigns across email, social, and web platforms. The Digital Marketing Coordinator works collaboratively to support the development and implementation of departmental marketing plans while ensuring timely production, distribution, and performance tracking of digital communications. Responsibilities Digital Marketing Strategy and Campaign Execution Develop, execute, and optimize digital marketing campaigns to support recruitment, enrollment, events, and program awareness. Design, produce, and distribute email marketing campaigns and E-newsletters, including visual layout, copy, segmentation, scheduling, and quality control. Maintain and manage email distribution and mailing lists, supporting direct and email campaigns and a master communications calendar. Track, analyze, and report on email performance metrics (open rates, click-through rates, conversions) and provide recommendations for continuous improvement. Social Media Strategy, Content, and Paid Advertising Develop and execute a comprehensive social media strategy for all College of Education social media channels. Create, schedule, publish, and manage organic social media content aligned with college priorities and editorial calendars. Plan, execute, and optimize paid social media marketing campaigns, including audience targeting, budgeting, creative development, and performance tracking. Monitor engagement, analyze platform performance, and prepare analytics reports with insights and recommendations. Digital Content Creation Design and develop digital content for email, social media, and web platforms, including graphics, photography, and short-form video. Capture and edit photo and video content to support storytelling, campaign needs, and event promotion. Ensure all digital content aligns with brand standards, accessibility requirements, and best practices for higher education marketing. Required Qualifications Bachelor's degree in communications, marketing, advertising, journalism, public relations, digital marketing or related field. Minimum of three years of professional experience in digital marketing, marketing communications, or a related field. Demonstrated experience in email marketing, including design, deployment, and performance tracking. Experience developing and managing social media strategies and campaigns, including paid social advertising. Proficiency with digital content creation tools, including Adobe Creative Suite or comparable platforms. Working knowledge of CMS, ESP, and social media management tools. Strong attention to detail, editing, and project management skills. Relevant education and experience may be substituted as appropriate. Preferred Qualifications Experience in a higher education or similarly complex organizational environment. Experience producing photography and video content for marketing purposes. Experience analyzing digital marketing data to inform strategy and decision-making. Familiarity with brand management, recruitment marketing, and integrated campaign planning. Salary Range $55,000 + depending on qualifications Working Conditions Normal office working conditions Work Shift Hybrid or flexible work arrangement (three days in office and two remote days) Required Materials Resume/CV Letter of Interest 3 work references with their contact information; at least one reference should be from a supervisor Importantfor applicants who are NOT current university employees or contingent workers:You will be prompted to submit your resume the first time you apply, then you will be provided an option to upload a new Resume for subsequent applications. Any additional Required Materials (letter of interest, references, etc.) will be uploaded in the Application Questions section; you will be able to multi-select additional files. Before submitting your online job application, ensure thatALLRequired Materials have been uploaded. Once your job application has been submitted, you cannot make changes. Important for Current university employees and contingent workers:As a current university employee or contingent worker, you MUST apply within Workday by searching for Find UT Jobs. If you are a current University employee, log-in to Workday, navigate to your Worker Profile, click the Career link in the left hand navigation menu and then update the sections in your Professional Profile before you apply. This information will be pulled in to your application. The application is one page and you will be prompted to upload your resume. In addition, you must respond to the application questionspresented to upload any additional Required Materials (letter of interest, references, etc.) that were noted above. ---- Employment Eligibility: Regular staff who have been employed in their current position for the last six continuous months are eligible for openings being recruited for through University-Wide or Open Recruiting, to include both promotional opportunities and lateral transfers. Staff who are promotion/transfer eligible may apply for positions without supervisor approval. ---- Retirement Plan Eligibility: The retirement plan for this position is Teacher Retirement System of Texas (TRS), subject to the position being at least 20 hours per week and at least 135 days in length. ---- Background Checks: A criminal history background check will be required for finalist(s) under consideration for this position. ---- Equal Opportunity Employer: The University of Texas at Austin, as an equal opportunity/affirmative action employer,complies with all applicable federal and state laws regarding nondiscrimination and affirmative action. The University is committed to a policy of equal opportunity for all persons and does not discriminate on the basis of race, color, national origin, age, marital status, sex, sexual orientation, gender identity, gender expression, disability, religion, or veteran status in employment, educational programs and activities, and admissions. ---- Pay Transparency: The University of Texas at Austin will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. ---- Employment Eligibility Verification: If hired, you will be required to complete the federal Employment Eligibility Verification I-9 form. You will be required to present acceptable and original documents to prove your identity and authorization to work in the United States. Documents need to be presented no later than the third day of employment. Failure to do so will result in loss of employment at the university. ---- E-Verify: The University of Texas at Austin use E-Verify to check the work authorization of all new hires effective May 2015. The university's company ID number for purposes of E-Verify is 854197. For more information about E-Verify, please see the following: E-Verify Poster (English and Spanish) [PDF] Right to Work Poster (English) [PDF] Right to Work Poster (Spanish) [PDF] ---- Compliance: Employees may be required to report violations of law under Title IX and the Jeanne Clery Disclosure of Campus Security Policy and Crime Statistics Act (Clery Act). If this position is identified a Campus Security Authority (Clery Act), you will be notified and provided resources for reporting. Responsible employees under Title IX are defined and outlined in HOP-3031. The Clery Act requires all prospective employees be notified of the availability of the Annual Security and Fire Safety report. You may access the most recent report here or obtain a copy at University Compliance Services, 1616 Guadalupe Street, UTA 2.206, Austin, Texas 78701.