Overview
Placement Type: Temp to Perm Are you a battle-tested eCommerce growth marketer who loves rolling up your sleeves to scale brands from six figures into millions ? If you thrive in the fast-paced, high-ownership world of boutique consumer brands and want a direct, rapid runway into an in-house director seat, Aquent wants to talk to you. On behalf of our client-a rapidly growing, heritage-inspired Americana men's lifestyle brand specializing in rugged, practical gear and pocket knives-we are seeking an entrepreneurial Paid Media & Influencer Growth Manager . This unique position starts as an execution-focused, part-time contract role designed to master the brand's core customer acquisition loops before seamlessly scaling into a full-time, salaried Marketing Director position within 90 to 120 days . Position Logistics
Title: Paid Media & Influencer Growth Manager (Path to Marketing Director)
Location: 100% Remote in the United States
Hours: Part-Time (20 hours/week initially), transitioning to full-time (40 hours/week) within 3 to 4 months
Pay Rate: $35 - $43/hr; Target salary range upon full-time conversion: $80,000 - $85,000
Type of Assignment: Temp-to-Perm (Contract-to-Hire, targeting a 90-120 day transition window for a candidate who is a good fit and hits deliverables)
Your Growth Roadmap & Responsibilities Phase 1: Paid Digital Media Ownership (20 Hours/Week | Months 1-2)
Paid Media Ownership: Directly manage, execute, and optimize Meta (our client's primary engine) and Google Ads. This is a hands-on, daily execution role, not a hands-off strategist position.
Performance Economics: Maintain and protect a strict baseline performance threshold of ROAS = 3.0+ while systematically scaling monthly paid revenue and optimizing customer acquisition costs (CAC)
Creative Testing Engine: Run continuous, lightning-fast A/B testing across ad formats, UGC hooks, copywriting angles, offers, and landing pages-scaling winners instantly and cutting losers fast .
UGC Pipeline Sourcing: Collaborate with our 2-person in-house content creative team to direct daily ad needs, while managing external creators via platforms like Social Cat to maintain a reliable, high-volume UGC asset engine.
Data Transparency: Provide weekly operational reporting on channel revenue, CAC, ROAS, and conversion rates directly to ownership with clear, actionable recommendations.
Phase 2: Expanded Digital Channels (30 Hours/Week | Month 3)
Owned Marketing Channels: Take full ownership of retention marketing by designing, segmenting, and executing targeted email flows and recurring newsletters.
Conversion Rate Optimization (CRO): Diagnose user friction points using website heat maps and behavior analytics to maximize Shopify conversion rates and site efficiency.
Influencer & Affiliate Growth: Broaden top-of-funnel reach by formalizing an affiliate network and managing influencer relations beyond basic content generation.
Phase 3: Full Ownership (40 Hours/Week | Month 4+)
Department Leadership: Step into the full-time, Marketing Director role, owning the complete marketing ecosystem, budgeting, and overall growth strategy.
Wholesale Marketing Strategy: Direct B2B marketing frameworks to scale visibility and sales across emerging wholesale channels and platforms like Faire.com.
Publicity & PR Management: Act as the strategic point of contact for our external publicist to capture earned media and amplify brand awareness.
Omnichannel Event Support: Help plan, market, and optimize physical footprints and collateral for industry trade shows and offline events.
What You Bring Must-Haves (Hard Skills)
Proven Meta Ads Operator: Deep, practical experience executing and managing high-performing Meta ad accounts with strict profitability targets.
Google Ads Proficiency: Working knowledge of Google Search, Shopping, and Performance Max channels to effectively support omnichannel acquisition.
eCommerce Financial Fluency: Direct understanding of digital marketing economics, including CAC, LTV, contribution margins, and conversion mechanics.
UGC Asset Sourcing: Experience in finding, contract-managing, and leveraging external creators specifically for performance ad creatives.
Data-First Mindset: Ability to quickly extract meaningful trends from metrics, ignoring surface-level vanity metrics to focus strictly on net revenue impact.
Must-Haves (Soft Skills)
The "Builder" DNA: An entrepreneurial mindset that loves building frameworks from scratch, rather than relying on a structured corporate environment.
Speed to Execution: A bias for action, continuous experimentation, and quick iteration cycles.
Autonomous Accountability: Highly comfortable working 100% remotely without micro-management, holding your own schedule accountable to revenue milestones.
Audience Alignment: An intuitive grasp of, or deep appreciation for, a rugged, outdoor, or practical male demographic and authentic vintage Americana design aesthetics .
Nice-to-Haves
Agency Background: Experience working in a fast-paced agency environment handling multiple eCommerce clients simultaneously.
Shopify & Heat-Map Tools: Hands-on familiarity with the Shopify platform backend and user-behavior mapping software.
Klaviyo Competency: Prior experience building high-yield automated email flows and handling advanced segmentation.
**About Skill** Skill connects the best professional, IT, engineering, financial and administrative talent with the world's biggest brands. Our eligible talent get access to benefits such as health benefit contributions, retirement plans with match and flexible spending accounts. Skill is an equal-opportunity employer. We evaluate qualified applicants without regard to age, race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics. We're about creating an inclusive environment-one where different backgrounds, experiences, and perspectives are valued, and everyone can contribute, grow their careers, and thrive. #LI-GC1
|
Skill
May 21, 2026