Creative Lead
 BetMGM | |
paid time off, 401(k)
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 United States, New Jersey | |
 May 20, 2026 | |
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Discover What's Possible at BetMGM
At BetMGM, we recognize that every individual plays a meaningful role in our success. That's why we're committed to building a respectful, inclusive workplace. It's the strategy behind every win. By meeting people where they are, we create a culture of belonging where everyone can thrive and a workplace that reflects our values, our people, and our drive to win. About the Role As a Creative Lead on the BetMGM Creative team, you'll be a driving force behind the concepting, development, and execution of bold, visually striking creative across all major brand and marketing touchpoints. You'll lead the visual storytelling for national campaigns, performance marketing, and branded content-shaping how millions of sports and gaming fans experience BetMGM. You'll work hand-in-hand with Creative Directors, Copywriters, Designers, Brand, and Marketing stakeholders to push creative boundaries while maintaining strategic alignment. You'll also mentor junior creatives, helping to elevate the entire team's output. This role requires a highly conceptual thinker, a strong leader, and a design expert with a passion for culture, sports, and entertainment. Responsibilities * Lead visual concept development for integrated campaigns spanning TV, OOH, social, digital, CRM, and experiential activations. * Own the art direction and creative development process from ideation through final execution-ensuring work is innovative, on-brand, and strategically sound. * Collaborate closely with Copywriters, Creative Directors, and cross-functional teams to develop and present holistic creative concepts. * Contribute high-level creative thinking and execution across a wide range of campaigns, launches, and brand initiatives. * Ensure visual consistency and excellence across all creative outputs while helping evolve the brand's visual identity. * Present and articulate creative ideas clearly and confidently to stakeholders and partners. * Stay up to date on creative trends, pop culture, sports, and emerging technologies to inspire fresh, forward-thinking creative. * Manage multiple complex projects simultaneously while maintaining a high level of craft and attention to detail. * Contribute to the development of brand guidelines, design systems, and creative best practices. Essential Functions
Qualifications
The annual salary range for this position is $103200 to $120000. Factors which may affect starting pay within this range may include geography/market, skills, education, experience and other qualifications of the successful candidate. This position is also eligible for participation in a performance-based bonus plan. Applicants must possess legal authorization to work for our company in the U.S. without the need for immigration sponsorship. At this time, this role is not eligible for immigration-related employment authorization sponsorship including H-1B, O-1, E-3, TN, OPT, etc. About BetMGM BetMGM LLC is an Equal Opportunity Employer. We provide equal employment opportunities to all qualified individuals, regardless of race, religion, gender, gender identity, age, marital status, national origin, sexual orientation, citizenship status, veteran status, disability, or any other legally protected status. As an organization, we are unwavering in our commitment to maintaining a discrimination-free work environment, and fostering a culture of inclusivity, belonging and equal opportunity for all employees and applicants. This job description is not an exclusive or exhaustive list of duties a person in this position may be asked to perform from time to time. #LI-REMOTE | |