Director, Market Access Marketing

Why Sarepta? Why Now?

The promise of genetic medicine has arrived, and Sarepta is at the forefront. We hold a leadership position in Duchenne muscular dystrophy (Duchenne) and are building a robust portfolio of programs across muscle, central nervous system, and cardiac diseases. In 2023, we launched our fourth therapy and the first ever gene therapy to treat Duchenne.

We're looking for people who see unlimited potential in themselves and who are motivated by an unwavering commitment to patients.

What Sarepta Offers

At Sarepta, we care deeply about all the people in our community and believe in the importance of supporting them in all aspects of their lives. We aspire to maintain a culture that acknowledges people bring their whole selves to work, and we will strive to help everyone in our community integrate their work and personal lives while maintaining productivity. We are committed to offering a range of benefits and work-life resources designed to support people in the following areas:

• Physical and Emotional Wellness

• Financial Wellness

• Support for Caregivers

For a full list of our comprehensive benefits, see our website: https://www.sarepta.com/join-us

The Importance of the Role

The Opportunity to Make a Difference

• Develop and execute the US Payer, Access & Reimbursement marketing strategy for the entire Sarepta portfolio - including the PMO franchise, gene therapy products, and SiRNA pipeline - translating payer landscape insights into a multi-channel tactical plan that encompasses print and digital promotional tools, scientific congress programming, and field pull-through resources.

• Develop compelling value propositions and the payer messaging platform - working cross-functionally with Medical Affairs and HEOR - and translate these into a suite of payer-ready marketing materials including formulary dossier support, budget impact model briefs, visual aids, and objection-handling guides for field market access teams.

• Synthesize and provide payer, access, and reimbursement strategic recommendations to executive leadership, leveraging deep understanding of the complex reimbursement landscape, including benefit design (pharmacy vs. medical benefit), prior authorizations, appeals processes, coding, and site-of-care regulations for specialty and infused therapies.

• Serve as core member and contributor to the Commercial Strategy, Marketing, and Diagnostics Leadership team as well as individual brand teams.

• Collaborate with cross-functional partners (i.e., Directors of National Accounts Leadership, Directors of Market Access and Reimbursement Leadership) to gain organizational alignment and seamless execution of key payer and reimbursement strategies.

• Manage vendor agency of record to ensure fulfillment and execution of projects and tactics within budget and on agreed timelines, with deliverables executed in accordance with Sarepta's compliance and regulatory policies.

• Develop and execute market access and payer engagement materials, driving assets through the full MLR (medical, legal, regulatory) review and approval process while ensuring compliance with applicable regulations, company policies, and strategic objectives.

• Coordinate deployment of approved materials (print/digital) with Commercial Operations to ensure appropriate training and utilization with field teams.

• Design and execute field training programs for market access promotional materials - including launch briefings, interactive training modules, and pull-through tracking frameworks - to ensure National Accounts Directors and Market Access teams can effectively deploy approved content in payer engagements.

• Manage Market Access Marketing team budget.

• Support additional Commercial and U.S. Marketing Team initiatives.

• Establish strong relationships and develop collaborative partnerships with key stakeholders in the field.

More about You

• Bachelor's Degree required, MBA/MS or other graduate degree preferred
• Minimum 10 years of relevant experience in biotech industry, preferably in orphan diseases; prefer at least 3 years of pharmaceutical industry experience working in brand management/marketing/market access; strong understanding of typical functions and procedures
• Extensive experience developing payer marketing resources across the full asset spectrum - including value proposition decks, payer slide kits, formulary dossier briefs, budget impact summaries, objection handlers, digital tools, and field pull-through guides - as well as informing HEOR data strategies in support of access decision-making.
• Direct experience managing all access-related promotional materials - including payer visual aids, field reference tools, digital assets, and congress materials - through the MLR (medical, legal, regulatory) review process. Demonstrated proficiency managing submission timelines, version control, and the promotional library to ensure field teams always access current, approved content.
• Possesses recent experience in the successful commercialization of specialty therapies, preferably in the rare disease space
• Demonstrated understanding of healthcare regulatory and enforcement environments, specifically in orphan or rare disease
• Demonstrated history of successful collaboration with cross-functional teams.
• Experience developing and deploying digital payer marketing programs - including payer portals, email campaigns, webinar series, and omnichannel field tools - with working knowledge of regulatory requirements governing digital promotional content.
• Previous experience launching buy-and-bill products.
• Ability to work independently and manage multiple projects with initiative, including project planning and prioritizing competing demands.
• Experience developing and managing promotional budgets and overseeing third-party vendors.
• Proven ability to establish and sustain trusted relationships with internal partners and to work effectively in teams.
• Demonstrated ability to work in a fast-paced, highly visible, and dynamic environment is critical; Must be able to work effectively in the face of ambiguity and incomplete information.
• Excellent written, verbal, and presentation communication skills, strong interpersonal influencing and prioritization abilities, and proven capacity to influence within matrixed organizations, including influencing without authority.
• Proven ability to translate strategic vision into executed marketing programs, including in support of novel modalities where payer evidence requirements are still forming.
• Ability to quickly forge strong partnerships with both internal and external partners.
• Ability to influence and lead across functions, as well as operate in a matrix environment.
• Strong patient-focused mindset is required.
• Strategic thinking combined with the ability to execute to achieve operational excellence in the face of challenging goals.
• Knowledge of market and competitive environment.
• Ability to travel up to 30%.

What Now?

We're always looking for solution-oriented, critical thinkers.

So, if you're comfortable with ambiguity and candor, relish challenging yourself, and place kindness and integrity at the forefront of how you approach your peers and work, then we encourage you to apply.