Content Strategist

A vital member of our marketing team, the Content Strategist leads impactful content campaigns and crafts key messages that align with the university's brand message and strategic goals. This role partners with students and faculty to develop engaging, multimedia content-including video for social and other digital channels-in support of Creighton University's strategic initiatives. The Content Strategist develops content that resonates with our target audiences across a multitude of channels.

The Content Strategist is a collaborator, working with the rest of the marketing and communications team-writers, designers and strategists-to bring Creighton's stories to life in a way that pushes the brand forward. Part strategist and part doer, the Content Strategist plans, develops, executes and measures comprehensive omni-channel digital content campaigns.

The Content Strategist develops content distribution plans and multimedia content in support of the university's strategic initiatives. This role uses data to identify insights on content performance and builds data-driven content strategies.

Working cross-functionally, the Content Strategist drives ideation for original content, recommends effective distribution strategies, develops content, and builds and improves processes to support efficient content creation and distribution.

The Content Strategist will:

* Help drive a cohesive content strategy for Creighton University by planning, creating and reviewing impactful content across channels.

* Work with content strategists, content developers and subject matter experts as well as marketing, communications, social media, web and creative teams to implement the content strategy, including content audits and web content optimization.

* Create content plans focused on delivering messages to specific target audiences.

* Use data to guide content strategy across digital channels including web, social media, email, video and more, making recommendations to peers and stakeholders on content initiatives.

* Track and manage content performance and engagement to measure impact and provide insights to refine the content strategy.

* Ensure consistency of messaging and the highest standards for content produced across all channels, including digital advertising, marketing materials, websites, social media and video.

* Bring a relentless sense of curiosity to test and iterate new messages on new platforms to reach the university's target audiences.

* Have excellent attention to detail to ensure the accuracy of our content and standards of the university.

* Learn the complexities of Creighton's schools, colleges and divisions and clearly articulate the value of a Creighton education including the particulars of programs, degrees and services available to students.

* Write creatively while remaining aligned with our strategic vision and incorporating key messages into compelling narratives.

* Harness the university's established brand voice and utilize tone appropriate for a variety of content forms and channels.

* Work within established processes to ensure consistent content workflow within the team and proactively contribute to optimizing processes.

Essential Functions

Develop content strategy briefs and planning documents for the University, and support the University's overall content strategy by ensuring all content supports the brand and strategic/business goals. Guide the creation, distribution and governance of useful content that meets strategic goals across all channels.

Research, write, develop and edit new and existing content that supports the University's content strategy and internal communications across all channels, including the website and social media.

Collaborate with marketing, creative, social media and web teams to plan and optimize content for university channels.

Establish success metrics for content campaigns. Measure, analyze and provide insights to refine content strategy.

Qualifications:

* Bachelor's degree in marketing, communications or related field is required.

* 3-5 years of progressive marketing experience.

Knowledge, Skills, and Abilities:

* Proven ability and experience in building brands through digital content and content marketing.

* Demonstrated success delivering content programs in different digital environments, such as content management systems, email marketing and multi-channel marketing and communications.

* Understanding of the overall digital media landscape.

* Experience managing multiple, often fast-paced projects simultaneously.