Director of Social Media

A global higher education leader in innovative teaching, research and public service, the University of North Carolina at Chapel Hill consistently ranks as one of the nation's top public universities. Known for its beautiful campus, world-class medical care, commitment to the arts and top athletic programs, Carolina is an ideal place to teach, work and learn.

One of the best college towns and best places to live in the United States, Chapel Hill has diverse social, cultural, recreation and professional opportunities that span the campus and community.

University employees can choose from a wide range of professional training opportunities for career growth, skill development and lifelong learning and enjoy exclusive perks for numerous retail, restaurant and performing arts discounts, savings on local child care centers and special rates on select campus events. UNC-Chapel Hill offers full-time employees a comprehensive benefits package, paid leave, and a variety of health, life and retirement plans and additional programs that support a healthy work/life balance.

University Communications and Marketing protects and advances Carolina's reputation as the nation's first and best public research university. In partnership with leaders and colleagues across campus, the team is responsible for developing and implementing an integrated strategy to share the impact of our university's teaching, research and service that improves our state, nation and world. Areas within University Communications and Marketing include Web Planning and Production, Internal Communications, Executive Communications, Strategic Communications, Marketing, Social Media, Creative Services, and the UNC Visitors Center.

The director of social media provides strategic leadership for the University's social media program and serves as the institution's lead authority on social media strategy, governance and best practices. The position reports to the Associate Vice Chancellor for Marketing in University Communications and Marketing ( UCM) and manages a team of social media specialists.

The director develops and leads the University's social media strategy to advance institutional priorities, strengthen brand engagement among stakeholders and protect and enhance the University's reputation. The role sets the strategic direction for the University's primary brand social media accounts and ensures that content across platforms aligns with institutional messaging, brand standards and marketing priorities.

In addition to leading the University's flagship social media channels, the director provides leadership and strategic guidance for the University's broader social media ecosystem. The position establishes best practices, policies and governance for social media use across schools, departments and administrative units and serves as a strategic advisor to campus communicators managing affiliated accounts.

The director works collaboratively with content strategists and creators including, writers, videographers, designers and other creative producers across University Communications and Marketing to translate institutional storytelling and marketing priorities into effective social media campaigns and platform-specific content. The position ensures that social media strategies are integrated with the University's broader communications, marketing and brand initiatives.

The director will lead the development and implementation of a comprehensive YouTube strategy that expands the University's video storytelling and supports recruitment, reputation and engagement goals. The role also provides strategic oversight of the University's podcast portfolio, ensuring alignment with editorial priorities, brand standards and audience engagement strategies.

Relevant post-Baccalaureate degree required (or foreign degree equivalent) with three years or greater of related professional experience in marketing, communications, journalism, public affairs, or a related field; for candidates demonstrating comparable professional backgrounds, will accept a relevant Bachelor's degree (or foreign degree equivalent) and five years or greater of relevant experience in substitution.

* Bachelor's degree in communications, marketing, journalism, public relations or a related field.
* 5-7 years of experience developing and implementing social media strategies for a major brand or organization.
* Demonstrated experience leading complex digital communications initiatives across multiple platforms.
* Experience supervising staff or leading a team.
* Strong understanding of social media analytics, audience engagement and digital storytelling.
* Ability to provide strategic consultation to colleagues and campus partners.
* Excellent written and verbal communication skills with strong attention to detail.
* Strong relationship-building, collaboration and project management skills.

* 7-10 years of experience in social media, communications, journalism, public relations or marketing.
* Experience managing social media for a national or global brand in a large, complex organization.
* Experience developing video and YouTube strategies.
* Experience overseeing podcasts or digital audio content.
* Experience providing training or strategic consultation to decentralized communications teams.

The University is an equal opportunity employer and welcomes all to apply without regard to age, color, gender, gender expression, gender identity, genetic information, national origin, race, religion, sex, or sexual orientation. We encourage all qualified applicants to apply, including protected veterans and individuals with disabilities.