Sr. Manager, Strategy

Coach is a global fashion house founded in New York in 1941. Inspired by the vision of Creative Director Stuart Vevers and the inclusive and courageous spirit of our hometown, we make beautiful things, crafted to last-for you to be yourself in.

Coach is part of the Tapestry portfolio - a global house of brands committed to stretching what's possible.

A member of the Tapestry family, we are part of a global house of brands that has unwavering optimism and is committed to being innovative and wholly inclusive. Visit Our People page to learn more about Tapestry's commitment to equity, inclusion, and diversity.

Job Title: Sr. Manager, Strategy

Primary Purpose: The Senior Manager of Strategy plays a key role in shaping Tapestry's growth choices, with a focus on international markets and cross-functional strategy. Working closely with Tapestry leadership, international leaders, and cross-functional partners, this role helps define where and how Tapestry grows globally - grounding decisions in consumer insight, market context, and competitive dynamics. The role focuses on informing and influencing strategic decisions, ensuring that growth priorities across regions and functions are clear, aligned, and grounded in a coherent view of the market and consumer. The role reports to the Sr Director, Tapestry Strategy, and is based in New York City.

The successful individual will leverage their proficiency to...

• Define International Growth Priorities
  • Shape Tapestry's growth choices across APAC, EMEAI, and new markets
  • Assess market attractiveness, consumer dynamics, and competitive landscape to inform where to scale, enter, or deprioritize
  • Define "how to win" in priority markets, including implications for brand positioning, consumer targeting, and capabilities
  • Partner with international BUs to pressure-test plans and ensure alignment with Tapestry's broader strategy
• Develop Outside-In Perspective to Inform Decisions
  • Build clear perspectives on market size, consumer TAM, and growth headroom across priority regions
  • Synthesize macro trends, consumer shifts, and competitive dynamics into actionable insights
  • Conduct market scans and case studies to inform strategic choices and inspire action
  • Translate external insights into implications for brands, regions, and growth priorities
  • Partner closely with Strategy & Consumer Insights and cross-functional teams to ensure perspectives are grounded and actionable
• Shape Functional Strategies to Enable Growth
  • Partner with functional teams (Tech, Supply Chain, People & Org, etc.) to shape strategies that unlock growth
  • Identify capability gaps and key enablers required to support regional and brand priorities
  • Connect functional priorities to brand and regional strategies, ensuring alignment and sequencing of investments
• Frame Strategic Choices and Support Decision-Making
  • Structure key strategic questions, develop options, and clarify tradeoffs for leadership
  • Support development of enterprise growth narratives for Tapestry's Executive Committee and Board discussions
  • Contribute to quarterly strategy updates and ongoing articulation of Tapestry's growth agenda
  • Ensure recommendations are grounded in clear assumptions, risks, and success criteria

Our Competencies for All Employees

Courage: Doesn't hold back anything that needs to be said; provides current, direct, complete, and "actionable" positive and corrective feedback to others; lets people know where they stand; faces up to people problems on any person or situation (not including direct reports) quickly and directly; is not afraid to take negative action when necessary.
Creativity: Comes up with a lot of new and unique ideas; easily makes connections among previously unrelated notions; tends to be seen as original and value-added in brainstorming settings.
Customer Focus: Is dedicated to meeting the expectations and requirements of internal and external customers; gets first-hand customer information and uses it for improvements in products and services; acts with customers in mind; establishes and maintains effective relationships with customers and gains their trust and respect.
Dealing with Ambiguity: Can effectively cope with change; can shift gears comfortably; can decide and act without having the total picture; isn't upset when things are up in the air; doesn't have to finish things before moving on; can comfortably handle risk and uncertainty.
Drive for Results: Can be counted on to exceed goals successfully; is constantly and consistently one of the top performers; very bottom-line oriented; steadfastly pushes self and others for results.
Interpersonal Savvy: Relates well to all kinds of people, up, down, and sideways, inside and outside the organization; builds appropriate rapport; builds constructive and effective relationships; uses diplomacy and tact; can diffuse even high-tension situations comfortably.
Learning on the Fly: Learns quickly when facing new problems; a relentless and versatile learner; open to change; analyzes both successes and failures for clues to improvement; experiments and will try anything to find solutions; enjoys the challenge of unfamiliar tasks; quickly grasps the essence and the underlying structure of anything.

Our Competencies for All People Managers
Strategic Agility: Sees ahead clearly; can anticipate future consequences and trends accurately; has broad knowledge and perspective; is future oriented; can articulately paint credible pictures and visions of possibilities and likelihoods; can create competitive and breakthrough strategies and plans.
Developing Direct Reports and Others: Provides challenging and stretching tasks and assignments; holds frequent development discussions; is aware of each person's career goals; constructs compelling development plans and executes them; pushes people to accept developmental moves; will take on those who need help and further development; cooperates with the developmental system in the organization; is a people builder.
Building Effective Teams: Blends people into teams when needed; creates strong morale and spirit in their team; shares wins and successes; fosters open dialogue; lets people finish and be responsible for their work; defines success in terms of the whole team; creates a feeling of belonging in the team.

Coach. is an equal opportunity and affirmative action employer and we pride ourselves on hiring and developing the best people. All employment decisions (including recruitment, hiring, promotion, compensation, transfer, training, discipline and termination) are based on the applicant's or employee's qualifications as they relate to the requirements of the position under consideration. These decisions are made without regard to age, sex, sexual orientation, gender identity, genetic characteristics, race, color, creed, religion, ethnicity, national origin, alienage, citizenship, disability, marital status, military status, pregnancy, or any other legally-recognized protected basis prohibited by applicable law.

Americans with Disabilities Act (ADA)

Tapestry, Inc. will provide applicants and employees with reasonable accommodation for disabilities or religious beliefs. If you require reasonable accommodation to complete the application process, please contact Tapestry People Services at 1-855-566-9264 or employeerelations@tapestry.com

Visit Tapestry, Inc.

Base Pay Range

Here are some of the benefits that we offer: Medical insurance, Dental insurance, Vision insurance, 401 (K), Paid Paternity and Maternity leave, Commuter Benefits, Disability insurance and Tuition assistance. Please click here for a complete list of U.S Corporate Compensation & Benefits.