Specialist, Digital Marketing

Job Description

At Norton Rose Fulbright, people thrive because of a shared commitment to quality, unity and integrity. The highly regarded law firm consistently receives recognition from Great Place to Work and Top Workplaces, two companies that specialize in assessing organizational culture. Teams collaborate across regions, value new ideas and deliver meaningful client solutions, supported by a culture that embraces ambition, development and shared success. With more than 3,000 lawyers and 3,000 business services professionals working together across 50 offices worldwide, this global law firm provides a full range of legal services to leading corporations and financial institutions operating in key markets and sectors.

The Specialist, Digital Marketing role supports and executes the firm's digital marketing initiatives across email, web, intranet, CRM-driven campaigns, social media and event platforms to enhance brand visibility and support business development goals. The role manages end-to-end digital campaigns, maintains and optimizes digital platforms and templates, and collaborates with lawyers and marketing colleagues to deliver brand compliant, client-focused content.

Responsibilities include but are not limited to:

• Support the go-to-market digital strategies for revenue generation, profile development and brand awareness of the business's global strategy to meet KPIs outlined in the global business plan; track and report on progress of same.

• Assist firm leadership and department heads in the development and execution of digital initiatives that create awareness of the firm's strengths and brand.

• Facilitate digital marketing campaigns by collaborating with project leads and the digital content marketing team to evaluate the opportunity, develop the strategic approach, deliver digital assets and report on digital analytics that lead to successful outcomes.

• Liaise with global and regional brand, creative, digital and content team members to provide input on digital cross-sell opportunities and other priority projects to expand the portfolio of digital support provided.

• Own external and internal event app support, coordination and delivery in collaboration with the in-house events team related to the promotion of the firm.

• Compile and track data for reporting on digital performance metrics and provide insights to senior marketing staff.

• Develop and maintain digital content for the firm to go-to-market efficiently and consistently, and in particular organizing and managing relevant digital content in collaboration with other Business Development, Marketing and Communications team members.

• Provide input for brand positioning to convey consistent messages about our firm and ensure all marketing communications channels are exploited, including use of social media in consultation with business leaders and department heads.

• Work with the global and US Information Technology team to identify, pursue and develop innovative digital opportunities.

• Coordinate contributions and input into business development systems including our content management systems, intranets, Microsoft Teams and other digital repositories for holding all digital content such as videos, podcasts, blogs and thought leadership.

Other duties

Please note this job description does not cover or contain all activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

Qualifications and experience:

• Bachelor's degree and 4 years of relevant and professional experience in digital marketing, digital media, or marketing.

• In lieu of a bachelor's degree, 8 years of relevant and professional experience in digital marketing, digital media, or marketing.

• Experience in law firm or professional services environment preferred.

• Proficiency in Microsoft Office Suite, particularly Microsoft Excel, along with experience with Microsoft CoPilot. Exhibits the ability to pick up tech stacks quickly, with desire to learn new technology.

• Knowledge of software and platforms such as Sitecore, Hubspot, Wordpress, Coveo, Hootsuite, Mailchimp, Adobe Creative Suite, Adobe Experience Manager, Adobe Workfront, social media (Facebook, LinkedIn, X, Instagram) and Google Analytics.

• Working knowledge of HTML and search-engine optimization. GEO knowledge a plus.

• High degree of intellectual curiosity and mindset of continuous learning.

• Build relationships with internal stakeholders at all levels by being responsive, proactive and curious.

• Ability to build collaborative relationships with peers, administrative staff, lawyers and work independently with a willingness to work additional hours in the execution of his or her duties.

• A results-driven self-starter, multitasker and team player that works well under pressure

• Demonstrates agility in responding to requests with accuracy and quality in a timely manner.

• Demonstrates good judgment and accountability for delivering excellent service.

• Excellent verbal and written communication skills, understanding how to write for social media. Has strong research and analytical skills.

• Promote and demonstrate our business principles of quality, unity and integrity.

Norton Rose Fulbright US LLP is committed to providing employees with a comprehensive and competitive benefits package that supports you, your health, and your family. Benefit packages include access to three medical plans, dental, vision, life, and disability insurance. Employees can also access pre-tax benefits such as health savings and flexible spending accounts. Norton Rose Fulbright helps provide financial security by allowing employees to participate in a 401(k) savings plan and profit-sharing plans if eligible. Full- time employees are eligible to access fertility benefits designed to support fertility and family-forming journeys.

In addition to the Firm's health and welfare benefits above, we offer a competitive paid time off plan, which provides a minimum of 20 days off based on your role and tenure with the firm. The firm offers a generous paid parental leave benefit allowing parents to take a minimum of 14 weeks of paid leave to bond with your newborn, or adopted child(ren). Employees are also entitled to 11 Firm holidays.

Norton Rose Fulbright US LLP is an Equal Opportunity Employer and complies with all applicable federal laws and their implementing regulations that require the collection and recording of certain data and information. The information we receive will not be used to make any decision regarding employment and will be kept separate from your application. Similarly, self-identification information is kept confidential and used only in accordance with applicable federal laws and regulations. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status.Norton Rose Fulbright is committed to providing reasonable accommodation as an Equal Opportunity Employer to applicants with disabilities. If you require assistance or accommodation to complete your application, please contact us.hr@nortonrosefulbright.com. Please provide your contact information and a description of your accessibility issue. We will make a determination on your request for reasonable accommodation on a case-by-case basis.

E-Verifyis a registered trademark of the U.S. Department of Homeland Security. This business uses E-Verify in its hiring practices to achieve a lawful workforce.

Equal Employment Opportunity

Norton Rose Fulbright US LLP will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the firm, or (c) consistent with the contractor's legal duty to furnish information. 41 CFR 60-1.35(c).