Consumer Bank Marketing Director

Location:

Job Summary
The Consumer Bank Marketing Director is accountable for developing innovative marketing strategies and plans designed to achieve line of business revenue targets and business growth objectives for the Consumer Bank, serving as a strategic and consultative partner to line of business leaders. Establishes effective relationships with partners as well as coaching and developing team members to maximize performance and drive engagement. The Consumer Bank Marketing Director leads high performing teams and marketing efforts for large-sized clients, prospects, territories, accounts, or internal relationships. May work within an agile operating mode and oversees marketing strategy design, campaign execution, campaign delivery from end-to-end in partnership with multiple teams across the enterprise. Additionally, the Director is responsible for marketing operations, inclusive of risk and control management and procedures, invoicing, forecasting, and managing a marketing budget.

Responsibilities

• Directly manages a team of professionals; resource for entire team with the objective of driving business growth, across multiple marketing initiatives
• Develops and implements strategies across multiple LOBs and Client Insights and Marketing functions
• Integrated cross-functional perspective; proactively supports clients based on in-depth understanding of their business and industry best-practices
• Superior writing skills, monitors quality; coaches others
• Expert presentation development; delivers right message at right time; executive presence; coaches others
• Collaborates with senior levels of the organization; reputation for consistently demonstrating leadership behaviors
• Leverages advanced organizational and professional savvy and persuasive skills to influence all levels of the organization assists others
• Broad knowledge across multiple marketing disciplines
• Create marketing strategies and oversee the design of marketing planning and execution for assigned product line(s)/segment(s) while adhering to established procedures
• Provide timely and effective communication to team members and senior leadership to ensure awareness and commitment to defined marketing strategies and initiatives
• Oversee direction of internal and external business partners including line of business partners, analytics, creative services, agencies, compliance, and leadership to support execution of an effective marketing plan
• Outline framework for establishing marketing processes and manages risks effectively
• Effectively recognize and escalate potential risk with a superior knowledge of all team control procedures, testing, and processes
• Outline framework for creation and maintenance of internal policies and procedures
• Review tactics used by the teams to ensure they are aligned with and achieve both marketing and business objectives
• Manages a broad team of Marketing Consultants, Marketing Managers and support roles
• Performs other duties as assigned; duties, responsibilities and/or activities may change or new ones may be assigned at any time with or without notice
• Own retail marketing analytics, performance measurement, and reporting across all channels
• Build and scale advanced analytics capabilities, including attribution modeling, customer segmentation, cohort analysis, and predictive modeling
• Translate complex data into clear insights and recommendations for executive leadership and cross-functional teams
• Establish test-and-learn frameworks (A/B testing, experimentation) to continuously improve marketing effectiveness
• Complies with all KeyBank policies and procedures, including without limitation, acting professionally at all times, conducting business ethically, avoiding conflicts of interest, and acting in the best interests of Key's clients and Key.

Education Qualifications

• Bachelor's Degree in marketing, business, or related field or equivalent work experience (required)
• Master's Degree in marketing, business, or related field or equivalent work experience (preferred)

Experience Qualifications

• 10+ years of relevant work experience (required)
• Exceptional knowledge of traditional and digital creative marketing development process
• Proven ability to create effective marketing strategies and drive team execution in alignment with business goals
• Superior understanding of banking products and segment needs
• Proven ability to effectively manage multiple projects at once and prioritize delivery based on key objectives.
• Exceptional attention to detail and accuracy
• Exceptional Oral & written communication skills
• Ability to manage a broad teams in marketing planning, design and execution
• Hands-on experience with marketing analytics, attribution, and performance measurement
• Experience with forecasting, predictive analytics, and advanced segmentation
• Comfortable working with large, complex datasets and translating insights into business action
• Strategic thinker with strong commercial and financial acumen
• Ability to balance long-term strategy with hands-on execution in a fast-paced environment

Core Competencies

• All KeyBank employees are expected to demonstrate Key's Values and sustain proficiency in identified Leadership Competencies.

Travel

• Occasional travel to include overnight stay.

COMPENSATION AND BENEFITS

Please click here for a list of benefits for which this position is eligible.

Key has implemented an approach to employee workspaces which prioritizes in-office presence, while providing flexible options in circumstances where roles can be performed effectively in a mobile environment.

Qualified individuals with disabilities or disabled veterans who are unable or limited in their ability to apply on this site may request reasonable accommodations by emailing HR_Compliance@keybank.com.