Marketing Rep,Sr/Unit - Honors College

The Honors College (HC) seeks a skilled and motivated Senior
Marketing Rep to lead communications and marketing initiatives. In this role,
you will develop and manage a comprehensive marketing program to enhance the
College's profile and advance its mission. Key responsibilities include serving
as the primary media contact, overseeing social media strategy and content, and
writing or editing marketing materials such as brochures and flyers. You will
also plan and manage marketing events that highlight the Honors College
experience and promote engagement.
The ideal candidate will:

• Design and implement strategic
  promotional efforts across digital, print, and social media to increase the
  Honors College's visibility and strengthen engagement with students, faculty,
  alumni, and community partners.
• Create,
  write, edit, and manage all social media content related to programs and
  partners, and update the Honors College website.
• Collaborate
  with faculty, staff, and HC student organizations to post provided content
  or develop content for posts requested through the internal Intake Form.
• Stay
  current with social media best practices, cross-channel updates, AI
  developments, and Experience, Expertise, Authoritativeness, and
  Trustworthiness (EEAT) content evaluation.
• Manage
  the newsletter and other digital tools for HC Communications &
  Marketing. Provide guidance as Communications Liaison to optimize program
  newsletters and digital practices.
• Collaborate
  with HC staff to enhance training materials, including slides,
  presentations, and one-pagers, focused on using social media for program
  recruitment and storytelling.
• Develop
  expertise in partner and program audiences by building relationships with
  the Partner Development Team and program teams, and meeting regularly to
  discuss updates and milestones.
• Gather
  photos and videos from programs and partners to build the Communications
  & Marketing Team's content library.
• Ensure
  brand compliance in program digital communications and provide guidance
  through training materials.
  Source
  partner and program stories by conducting interviews, gathering quotes,
  capturing multimedia content, and brainstorming content approaches.
• Co-manage
  social media pages and engage with the community by responding to comments
  and direct messages, and interacting with tagged and partner posts.

This role requires strong interpersonal skills and
exceptional verbal and written communication abilities. The ideal candidate is
flexible, excels at prioritization, and thrives with minimal supervision in a
fast-paced environment with competing deadlines. Success in this position
depends on building relationships and community, and a passion for the
college's mission and values.

See the Position Description for additional information.

Bachelor's degree; at least 3 years of experience directly related to the duties and responsibilities specified.

Completed degree(s) from an accredited institution that are above the minimum education requirement may be substituted for experience on a year for year basis.

Preferred qualifications:

• Bachelor's
  degree in Marketing, Communications, Journalism, Public Relations, or a related
  field
• 3-5
  years of experience in marketing, communications, or a related field,
  preferably in higher education.
• Strong
  writing, editing, and storytelling skills.
• Proficiency
  in digital marketing, social media management, and analytics.
• Experience
  with design tools such as Adobe Creative Suite or Canva preferred.
• Ability
  to manage multiple concurrent projects and meet deadlines in a fast-paced
  environment.
• Demonstrated
  ability to work collaboratively with diverse teams and stakeholders.
• Experience
  with Adobe Creative Cloud including Photoshop, Illustrator, Audition, and
  Premiere.
• Experience
  with or willingness to learn Smartsheet.
• Experience
  with Microsoft Office suite, Teams, SharePoint, and Zoom.
• Bilingual
  in English and Spanish

Only applications submitted through
the official UNMJobs site will be accepted. If you are viewing this job
advertisement on a 3rd party site, please
visit UNMJobs to submit an application.

Positions posted with a Staff Type of Regular or Term are eligible for the Veteran Preference Program. See the Veteran Preference Program webpage for additional details.

The University of New Mexico is committed to hiring and retaining a diverse workforce. We are an Equal Opportunity Employer, making decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, veteran status, disability, or any other protected class.

The University of New Mexico requires all regular staff positions successfully pass a pre-employment background check. This may include, but is not limited to, a criminal history background check, New Mexico Department of Health fingerprint screening, New Mexico Children, Youth, and Families Department fingerprint screening, verification of education credentials, and/or verification of prior employment. For more information about background checks, visit https://policy.unm.edu/university-policies/3000/3280.html. Refer to https://policy.unm.edu/university-policies/3000/3200.html for a definition of Regular Staff.