Regional Activation Manager (Syracuse, NY)

The Regional Activation Manager role is expected to provide day-to-day tactical marketing support and serve as the "feet on the street" to drive revenue and growth in the Upstate New York market. The Regional Activation Manager will coordinate and execute regionally and nationally led marketing programs, initiatives, and events for both sides of the business, consumer packaged goods and retail, for both RISE and external dispensary accounts, all while maintaining a RISE-first concept. The overall goal of this position is to bring brands to life and support retail initiatives through the tactical ownership of various marketing initiatives. This role requires a candidate who is excellent at relationship-building and collaborating, resourceful and has a passion for the cannabis industry.

• Localcoordination andexecution of all centrally and regionally led marketing programs in market,including but not limited to event sponsorships,concerts,in-storeevents,andwholesale programs, etc.Regularlypartnerwithretail operations andlocal store teamsexecute marketingprograms and eventson and offsite
• Ensure that any centrally andregionally-ledpromotionsand product/strain launchesare fully executed at the store level including but not limited to displays,in-stock product,signage, employee swag, employee education.
• Responsible for ensuringregionalbudget is up to date and expenses recorded ina timelymanner.
• Focus onexecutionof marketing initiativesat RISE.Regularly workandmaintainexcellent relationships withlocalstore leadership teams
• Support sales team with accounttrainingsand trade events in partnership with Manager, Regional Marketing.
• AssisttheManager, Regional Marketing in the customization ofdigital and printedcreativetemplates for various centrally and regionally led Initiativestofit regional needs
• Provide marketinginitiativeand event recaps toidentifyareas of opportunity, provide constructivefeedbackand make recommendations for improvement and growth.
• Establish strong relationshipsand communication channels withcustomers,externalpartnersandcross functionalteammembers.
• Completing surveysfor inside and outside accountsvia online menus andin personstore visits.
• Must beavailablenights, weekends and flexibility and willingness to be available during non-traditional hoursasrequired.

• A high integrity leader who understands that working in the Cannabis industry comes with greater scrutiny and therefore requires a higher level of compliance with the rules, regulations, policies, and procedures of Green Thumb
• 3+ years in Sales, brand marketing or field marketing at a retail organization, consumer products company, preferred.
• Bachelor's degree preferred
• Background in sales, brand marketing, field marketing retail activation and project management preferred
• Highly motivated, self-directed, innovative and able to work both independently and among teams with keen judgement, common sense and resourcefulness
• Adapts and thrives in a demanding, start-up, fast-paced environment
• Possesses a deep appreciation and insistence on flawless execution
• Operates with a high level of professionalism and integrity, including dealing with confidential information
• Strong communication skills - written and verbal
• Strong organization planning & project management skills
• Proficient in Microsoft Office Suite (Excel, Word, PowerPoint, etc.)
• Must understand and comply with the rules, regulations, policies, and procedures of Green Thumb.
• Ability to travel for events and meetings multiple times throughout the year, in-market and out of market overnight, up to 30%

• Must passany and allrequired background checks
• Must be and remain compliant with all legal or company regulations for working in the industry
• Must possess valid driver's license
• Must be a minimum of 21 years of age
• Must be approved by state badging agency to work in cannabis industry

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