Marketing Generalist

Join a leading organization through Aquent, where innovation meets impact. This is an opportunity to contribute to a dynamic team at the forefront of its industry, driving strategic initiatives that shape market trends and enhance customer experiences.

Are you a marketing powerhouse ready to make a significant impact? We're seeking a highly motivated and versatile individual to join our client's marketing team, partnering with Aquent. In this pivotal role, you will be instrumental in executing strategic marketing initiatives, transforming insights into actionable plans, and directly influencing the reach and effectiveness of our client's market presence. Your contributions will be vital in shaping how our client connects with its audience and achieves its business objectives.

Responsibilities

• Execute and implement diverse marketing initiatives, ensuring alignment with strategic goals.
• Manage the administration of marketing-related information, maintaining accuracy and accessibility.
• Conduct and select appropriate marketing research methodologies to identify market trends and opportunities.
• Track and analyze market data, producing comprehensive reports on trends related to market offerings, pricing strategies, distribution channels, and promotional techniques.
• Assist in the preparation of requests for proposals (RFPs), requests for information (RFIs), and other proposals by collaborating with internal teams.
• Select, develop, and coordinate the creation of effective marketing promotional materials.
• Build and maintain a robust network of marketing contacts and manage critical marketing data.
• Filter and qualify sales leads, ensuring high-quality prospects are passed to the sales team, and maintain lead information systems.

Must-Have Qualifications

• Excellent verbal and written communication skills, with strong presentation abilities.
• Exceptional organizational, problem-solving, and analytical capabilities.
• Proven ability to manage multiple priorities and workflows effectively in a fast-paced environment.
• High degree of flexibility and enthusiasm for working within constantly evolving priorities.
• Proficiency in computer usage, including strong skills in common office productivity suites and internet research.

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About Aquent Talent:

Aquent Talent connects the best talent in marketing, creative, and design with the world's biggest brands.

Our eligible talent get access to amazing benefits like subsidized health, vision, and dental plans, paid sick leave, and retirement plans with a match. We also offer free online training through Aquent Gymnasium. More information on our awesome benefits!

Aquent is an equal-opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics. We're about creating an inclusive environment-one where different backgrounds, experiences, and perspectives are valued, and everyone can contribute, grow their careers, and thrive.