Digital Gift Officer

Job Requisition:

JR101420 Digital Gift Officer (Open)

Job Posting Title:

Digital Gift Officer

Department:

CC00259 WM001 | WMUA | Annual Giving

Job Family:

Staff - Giving: Annual, Major Gifts, & Planned

Worker Sub-Type:

Regular (benefited)

Job Requisition Primary Location:

Discovery 1

Primary Job Posting Location:

William & Mary

Job Description Summary:

University Advancement creates the conditions for opportunity - human, financial & experiential - by garnering and stewarding the resources that advance William & Mary.

William & Mary Foundation's defining and essential mission is to support the university's people and programs. By seeking private support, and then diligently managing those funds, the W&M Foundation advances and furthers the work of William & Mary's students and faculty -providing vital resources for scholarships, professorships, research and program funding.

Consistent with the university's shared services agreement with the William & Mary Foundation (WMF), this position is assigned 5% effort to support WMF with the responsibilities outlined below.

Summary:

The Digital Gift Officer (DGO) is a new position and a key team member on the Annual Giving & Philanthropic Engagement team in the Office of University Advancement at William & Mary.

The DGO program at William & Mary is focused on joining William & Mary Advancement communications efforts with fundraising workflows in order to engage and grow the next generation of supporters of the institution. The DGO will focus on providing a first-class philanthropic experience for all donors by leveraging personalized digital engagement to effectively build relationships based on what truly matters to each individual supporter.

The DGO will manage a portfolio of approximately 1,000 donors with clear weekly, monthly, and annual goals. The candidate will collaborate with other departments both internally at the institution and externally, to effectively execute 1: 1 outreach campaigns, using technology resources including Ever True's cloud platform, social media and virtual communications software.
Comfort with making personalized solicitations, daily use of video, phone, and email, and use of multiple databases and virtual communication technology are needed for success in this role.

This role will be critical in helping William & Mary achieve its near-term annual giving goals, and long-term fundraising objectives as well as develop qualified major gift referrals. The Digital Gift Officer will be an innovator that works independently and with a team, Candidates should be self-motivated and positive professionals, with a team-first optimistic attitude, eager to exemplify the William & Mary spirit and engage alumni and friends at a high velocity in a personalized manner. The DGO will work under the Director of Leadership & Digital Annual Giving and will work under the guidance of the Ever True Advancement Programs Manager.

This is a hybrid position based in Williamsburg, Virginia, that offers a flexible work environment.

Learn more about University Advancement and review the full position description on the University Advancement recruitment website: https://advancement.wm.edu/come-work-with-us/open-positions/index.php

Job Description:

Salary: $60,000 to $65,000 commensurate with experience and internal alignment.

For full consideration, submit application materials by the review date. Applications received after the review date will be considered if needed. A resume and cover letter are required for this position.

Required Qualifications:

• Bachelor's degree in a related field or the equivalent combination of education, training and or experience.

• Experience (typically 1-3 years) managing and developing relationships with constituents, clients, or customers.

• Excellent interpersonal, written, and verbal communication skills across mediums, especially email, video, and video conferencing.

• Proficiency with a variety of software applications to include web-based applications and MS Office (with strong skills in Word and Excel), and experience and proficiency working with cloud based platforms.

• Excellent customer service skills, oral and written communication skills, with the ability to work effectively with a variety of internal and external constituencies, while exercising tact and diplomacy in all interactions.

• Proven ability to manage multiple priorities concurrently within strict deadlines.

Preferred Qualifications:

• Experience in higher education fundraising as a student or professional.

• Experience working with database applications and CRM systems (typically 1+ year).

• Experience working in fundraising and/or marketing and/or volunteer management.

• Demonstrated project management experience in a related field.

• Experience working with sales software.

Conditions of Employment:

• Flexibility is required as this position is subject to additional hours during peak times (to include occasional evenings and weekends around university events and deadlines), as directed.

• Flexibility and ability to travel as needed.

Job Duties:

85% - Program Execution:

• Actively engage with and build relationships with a portfolio of approximately 1,000 supporters and prospects.

• Leverage technology including Ever True's cloud platform, social media platforms, and video conferencing to build rapport, steward, and solicit donors in an alumni-centric, targeted, high-velocity manner.

• Execute monthly and quarterly touch points (averaging 50 outbound touch points per day) across portfolios to ensure consistent and relevant donor communication.

• Execute clearly defined goals with an emphasis on virtual meetings with prospective donors and number of personalized solicitations delivered.

• Be fluent in the "menu" of engagement and philanthropic opportunities across William & Mary (regional alumni events, on-campus events, mentorship, and volunteer opportunities, crowdfunding campaigns, fundraising priorities) to inform conversations and solicitations.

• Build relationships across the University to connect donors with relevant individuals when applicable.

• Aid in outreach and follow-up for events and activities on behalf of University Advancement.

• Monitor engagement to identify and launch initiatives that drive gifts.

10% - Pipeline Development & Donor Solicitation:

• Identify, cultivate, solicit, and steward prospects, focusing on pipeline development to meet and exceed increasingly aggressive annual fundraising goals.

• Execute appropriate communication/cultivation plan for each prospect.

• Prepare written proposals to solicit prospects for gifts in support of William & Mary.

• Promote the priorities of William & Mary through virtual and in-person meetings with current and potential donors, traveling throughout the continental United States as needed.

5% - William & Mary Foundation:

• Steward prospects to meet and exceed increasingly aggressive annual fundraising goals.

• Prepare written proposals to solicit prospects for gifts in support of the WMF.

• Steward relationships with donors based on giving history.

Additional Job Description:

Job Profile:

JP0401 - Annual Giving Officer I - Exempt - Salary - S10

Qualifications:

Compensation Grade:

S10

Recruiting Start Date:

2026-03-02

Review Date:

2026-03-30

Position Restrictions:

EEO is the Law. Applicants can learn more about William & Mary's status as an equal opportunity employer by viewing the "Know Your Rights" poster published by the U.S. Equal Employment Opportunity Commission. https://www.eeoc.gov/know-your-rights-workplace-discrimination-illegal

Background Check: William & Mary is committed to providing a safe campus community. W&M conducts background investigations for applicants being considered for employment. Background investigations include reference checks, a criminal history record check, and when appropriate, a financial (credit) report or driving history check.

Remote Work Disclaimer: Remote work eligibility is not guaranteed and is subject to approval. Employee eligibility depends on the likelihood of the employee succeeding in a remote work arrangement and the supervisor's ability to manage remote workers. Departments and/or Human Resources may amend, alter, change, delete, or modify eligibility.

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