Vice President of Growth Intelligence & Systems

Alliant University is a professional practice University committed to excellence in four areas: Education for Professional Practice, Scholarship, Multicultural and International Competence and Community Engagement. The University provides students with the highest quality of education through excellence and innovation in academic scholarship, applied training and research, and community service, particularly to underserved populations. Through its Mission, the University's goal is to equip students with the competencies they need to provide public benefit and make an impact in their communities by addressing major contemporary social issues. Core competencies of the University's training programs include cultural diversity, which is infused in courses and field placements and is manifest in the diversity of its students, faculty.

Our Mission:
Alliant University prepares students for professional careers of service and leadership, and promotes the discovery and application of knowledge to improve the lives of people in diverse cultures and communities around the world.

Our Vision:
An inclusive world empowered by Alliant alumni.

Our IMPACT Values:

• Inclusion: We value and engage the rich diversity of the Alliant community.
• Mentoring: We provide guidance and create enabling environments for success.
• Passion: We bring enthusiasm, creativity, and authenticity to our work.
• Accountability: We act with integrity and responsibility in all we do.
• Communication: We are responsive, transparent, and respectful in our interactions.
• Teamwork: We collaborate to develop innovative solutions for our community.

Position Summary:

The Vice President, Growth Intelligence & Systems leads the strategy, development, and optimization of Alliant University's data-driven growth infrastructure. This role unifies marketing, enrollment, and institutional analytics into a single operating system that enables precision, speed, and transparency across the student lifecycle.

Reporting to the Chief Marketing Officer, the VP will architect and oversee the intelligence platform-a growth intelligence and attribution environment that integrates CRM, marketing automation, AI personalization, and performance analytics. Through a combination of systems design, data governance, and insight-driven leadership, the VP ensures that every marketing and enrollment decision at Alliant is informed by accurate data, actionable insights, and measurable ROI.

This position serves as a key member of the leadership team, driving alignment between technology, data, and strategic decision-making to support Alliant's mission: preparing purpose-driven professionals to lead, heal, and educate.

Salary Range: $190,000 to 200,000 annualized (exempt position). Additional compensation: Eligible for a performance-based bonus, determined by individual targeted goals.

Benefits Plans Include: Medical/Prescription, Dental, Vision, Health Care & Dependent Care Flexible Spending Accounts, Voluntary Life and AD&D, Voluntary Benefit Plans: Accident, Critical Illness, or Hospital Indemnity Insurance, Legal Plan, Transportation Spending Account, Employee Tuition Waiver.

Minimum Qualifications:

Education:

Master's degree from an accredited college or university required; MBA, MS in Data Science, or related field preferred.

Experience:

Ten (10) years of progressively responsible experience in growth analytics, marketing systems, or data strategy, preferably within higher education or a service-based industry.

Demonstrated success in managing enterprise CRM and marketing automation systems, building attribution models, and leading cross-functional analytics teams.

Certifications, Licenses, etc.: None required; Salesforce, Tableau, or data analytics certifications preferred.

Skills:

• Expertise in marketing attribution, funnel analytics, and lifecycle performance measurement.
• Advanced proficiency in CRM, SIS, and marketing automation systems (e.g., Salesforce, Slate, HubSpot, Marketo).
• Strong technical fluency in business intelligence platforms such as Tableau, Power BI, or Looker.
• Understanding of data privacy, security, and AI governance frameworks.
• Exceptional ability to synthesize complex data into strategic insights and executive recommendations.
• Executive leadership and team management skills emphasizing collaboration, accountability, and innovation.
• Excellent written, oral, and digital communication skills.
• Proven ability to manage multiple priorities and deadlines with accuracy and attention to detail.
• Ability to work optimistically and professionally across departments to achieve shared outcomes.

Duties & Responsibilities: Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.

Leadership & Strategy

• Provide strategic leadership for Alliant's data and intelligence infrastructure, aligning systems and analytics with institutional growth goals.
• Oversee design and governance of Alliant Edge, integrating marketing, enrollment, and financial data into unified dashboards and forecasting tools.
• Serve as a thought partner to the Chief Marketing Officer and senior leadership in shaping university-wide growth strategies.
• Ensure analytics and systems reflect Alliant's mission, ethical standards, and commitment to diversity and inclusion.

Data Architecture & Systems Integration

• Lead integration of CRM, marketing automation, and SIS environments to create a seamless strategic enrollment engine.
• Develop and implement attribution frameworks across paid, owned, and earned media channels to measure cost-per-enrollment, conversion, and Student Lifetime Value (SLTV).
• Collaborate with IT, Institutional Research, and Enrollment to ensure data integrity, governance, and accessibility across systems.
• Oversee system implementations, vendor partnerships, and data contracts related to growth and marketing infrastructure.
• Analytics & Performance Optimization
• Establish advanced analytics capabilities, including predictive modeling, yield forecasting, and segmentation analysis.
• Deliver actionable insights to optimize campaign performance, channel investment, and market expansion.
• Develop data visualizations and reports for executive leadership, enabling real-time performance tracking and decision-making.
• Support development of business cases for new programs or markets using market intelligence and scenario modeling.

AI & Automation Innovation

• Drive responsible adoption of AI tools for personalization, forecasting, and automation in marketing and enrollment operations.
• Implement guardrails and ethical frameworks for data use and algorithmic decision-making.
• Identify opportunities for automation to improve efficiency, reduce cost-per-acquisition, and enhance student experience.

Collaboration & Culture of Learning

• Partner with Enrollment, Finance, Academic Affairs, and IT to create a data-informed culture across the institution.
• Train and mentor teams in data literacy, dashboard use, and performance analytics.
• Foster collaboration and continuous improvement through transparent reporting and cross-functional alignment.

Financial Management

• Develop and manage budgets for analytics systems, technology tools, and personnel.
• Monitor return on technology investments and ensure alignment between resource allocation and institutional priorities.

Other Duties:

• Perform other related tasks, duties, and responsibilities as required, assigned, or directed.

Supervisory Responsibility:

Direct Reports: Sr. Director Business Intelligence & Ops. Director.

Indirect Reports: Data Scientists and Analysts. Cross-functional analytics specialists, vendor teams, and consultants.

Contact Responsibility:

Internal: Works closely with the Chief Marketing Officer, Enrollment Management, Finance, Institutional Research, IT, Academic Affairs, and University leadership to align systems and insights with strategic objectives.

External: Interfaces with software vendors, data and analytics partners, and third-party service providers to ensure system reliability, security, and innovation.

Primary Work Location, Hours & Travel Requirements:

Work Location: Remote (U.S. Based).

Work Hours: Standard office hours; occasional evening or weekend work may be required for deadlines or executive meetings.

Travel: Occasional travel (10-15%) for leadership retreats, conferences, and team meetings.

Work Environment: Work is primarily performed in a remote, home-based office setting with regular virtual collaboration. Work environment characteristics are consistent with those encountered in standard professional environments and may include prolonged periods of computer use.

Physical Requirements: Ability to perform essential functions including regular sitting, viewing computer screens, and communicating through digital and video conferencing platforms.

Compliance:

• Perform all work in a manner that complies with university policies, applicable regulations, and professional standards.
• Participate in organizational compliance activities and report issues as appropriate.
• Uphold the Mission, Values, and IMPACT principles of Alliant University in all interactions and decisions.

Background Check Requirements:
Employment is contingent upon successful completion of a background check (including criminal, prior employment and education verification). Failure to satisfactorily complete the background check may affect the application status of applicants or continued employment of current University employees who apply for the position.

Additional Information:
Anti-Discrimination Policy: Alliant University prohibits unlawful discrimination, harassment or retaliation in its educational programs, services and activities, and in employment practices, including but not limited to internal promotions, training, opportunities for advancement, terminations, relationships with outside vendors, use of contractors and consultants, and in its admission or access thereto, on the basis of race, ethnicity, national origin or descent, color, creed, religion, sex, age, marital status, disability (including physical, disease, psychiatric or psychological disability), medical condition, pregnancy, veteran status, sexual orientation, gender identification or expression, hair style or texture associated with race, or any other characteristics protected by applicable law.

Alliant University is an Equal Opportunity Employer, committed to ensuring a high quality of education through the diversity of the University community and the curriculum. Women, people of color, people with disabilities and people from other underrepresented groups are encouraged to apply, as we actively seek to increase diversity at all levels. The University will conduct its programs, services and activities consistent with applicable federal, state and local laws, regulations and orders.
Applicants must currently be authorized to work in the United States on a full-time basis. Offers of employment are contingent upon the presentation of documents that demonstrate a person's identity and authorization to work in the United States, which are consistent with the provisions of the Immigration Reform and Control Act.

Applicants with disabilities and applicants who require assistance completing an application may contact Office of People & Culture (Human Resources) at peopleandculture@alliant.edu or 858-635-4509.

The California Consumer Privacy Act (CCPA) requires that we provide you with this Notice at Collection for California Employees and Applicants. This notice is about the collection and use of your personal information. We encourage you to read this notice carefully.

Governing legislation: Titles VI and VII of the Civil Rights Act of 1964, the Civil Rights Act of 1991, Title IX of the Education Amendments Act of 1972, Section 504 of the Rehabilitation Act of 1973, the Americans with Disabilities Act of 1990, the Age Discrimination Act of 1975, the regulations implementing these statutes, and applicable federal and California law.

Alliant University is a smoke and tobacco free environment.

Company: Alliant University | Job ID: 287065