Marketing Strategist

Our client is seeking an experienced end to end lifecycle marketer, with a passion for growing consumer subscription businesses. The Services Strategist will work with a wide variety of functional teams across the company, including central marketing, engineering, product, data analytics, design, and business. You will be responsible for creating programs that connect with customers in a privacy friendly way to drive sign-ups and engagement to ensure they are getting the most out of their subscription service.

Responsibilities:

• Integrated media strategies, developing and optimizing acquisition and retention strategies for various subscription services
• Support national brand awareness campaigns and performance campaigns with specialized focus areas on Social, Digital, Custom Partnerships, Audio, CTV, OOH
• Build comprehensive briefs, reviewing media plans and consolidating information from various channels to ensure the customer experience with all the attributions considered
• Create clear and concise leadership presentations for stakeholders
• Build cross-functional relationships and plans to improve performance against meaningful metrics, with a focus on experimentation and optimization
• Collaborate with a broad range of teams in different time zones, including central marketing, engineering, product, data analytics, design, and business
• Develop a process of continuous improvement, where the results of this work are analyzed, and insights are fed back into the plans
• Define overall customer journeys, from point of acquisition to churn, and retargeting strategies
• Develop and optimize acquisition and retention strategies for our Services
• Optimize programs through A/B testing, offering ideation and development of strategic recommendations based on data driven insights and strategies to engage with customers

Minimum Qualifications:

• 5+ years experience leading lifecycle marketing programs, ideally for a consumer subscription business with demonstrated success achieving growth goals
• 5+ years media planning and strategy experience
• Experience testing and optimizing multi-marketing channels (including ads, social, push notification, email and in-app messaging marketing tactics)
• Strong project management capability with exceptional attention to detail
• Possess deep understanding of A/B testing and data driven optimization marketing
• Shown ability to meet deadlines and get consensus while balancing many projects and priorities
• Bachelor's degree required

Preferred Qualifications

• Experience working with creators or the creator economy
• Comms and audience strategy experience
• Proficiency working within syndicated research sources (MRI/ Simmons, comScore, etc.) and social listening tools
• Thorough understanding of integrated marketing, integrating with product experiences, design, business, marketing, engineering and stakeholder teams
• Excellent presentation, written and verbal communication skills
• Exceptional relationship-building and interpersonal skills; ability to develop strong working partnerships
• Ability to work collaboratively under pressure, with proven experience working on complex, international, large-scale, time-critical projects

About Aquent Talent:

Aquent Talent connects the best talent in marketing, creative, and design with the world's biggest brands.

Our eligible talent get access to amazing benefits like subsidized health, vision, and dental plans, paid sick leave, and retirement plans with a match.

Aquent is an equal-opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics. We're about creating an inclusive environment-one where different backgrounds, experiences, and perspectives are valued, and everyone can contribute, grow their careers, and thrive.

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