Product Marketing Manager

- U.S. Citizenship required

- 5 days/week onsite in Arlington, VA office

Join a pioneering organization at the forefront of transforming critical national initiatives, moving from outdated processes to a software-driven strategic advantage. This company leverages cutting-edge AI-enabled applications and best-in-class data to empower teams across vital sectors like supply chain, science & technology, production, and modernization. Every day, the national security community and military branches rely on their innovative solutions to make faster, more informed decisions. As a key partner, Aquent is seeking a talented individual to step into a pivotal role where your expertise will directly shape how complex technical capabilities are communicated, adopted, and ultimately, drive significant impact on national security. You will be instrumental in expanding market presence, scaling the customer base, and ensuring the continued success of groundbreaking solutions.

**About the Role**

We are seeking a dynamic professional to join our client's team and play a crucial role in expanding their reach and impact. In this position, you will translate sophisticated platform capabilities into compelling, mission-focused narratives and content, ensuring a consistent voice across all channels. Your ability to bridge the gap between complex technology and clear customer value will directly empower go-to-market (GTM) teams, enabling them to acquire, retain, and expand critical partnerships. This role demands a strategic thinker with exceptional communication skills, capable of driving initiatives from conception to execution in a fast-paced, mission-driven environment.

**Key Responsibilities**

* Ensure the consistency of product messaging and positioning across all content and channels, collaborating closely with marketing teams for integrated campaigns.

* Equip GTM teams with high-impact resources, including concise one-pagers and compelling pitch decks that clearly articulate the value of the solutions.

* Maintain and own the GTM resource library, ensuring immediate access to the latest and most accurate content and collateral for all customer-facing teams.

* Analyze the market landscape to produce competitor insights and win/loss analyses.

* Partner with GTM teams to develop comprehensive customer intelligence, including success stories and detailed persona profiles.

* Drive the end-to-end planning and execution of product launches, involving cross-functional coordination, content creation for internal and external audiences, and GTM training to ensure readiness and adoption.

* Collaborate with product, engineering, data, and AI/ML teams to translate technical advancements and platform updates into clear mission benefits, while gathering market insights to influence future product strategy.

* Establish and track success metrics, analyzing engagement data to measure the impact of marketing content and demonstrate its role in driving user adoption.

* Act as a power user of the platform to deeply understand the user experience and identify opportunities to improve how customers discover and adopt new capabilities.

**Must-Have Qualifications:**

* Bachelor's degree in Marketing, Business, Communications, or a related field.

* Must be a U.S. cititizen with the ability to obtain and maintain a U.S. security clearance.

* 4+ years of professional experience in a product marketing role within a B2B SaaS organization.

* Demonstrated technical understanding of AI/ML capabilities.

* Exceptional writing skills with a proven ability to craft compelling narratives and translate complex technical concepts into clear customer value.

* Strong marketing foundation with experience in establishing software product positioning and captivating messaging.

* Exceptional communication and interpersonal skills, with a proven ability to work cross-functionally and manage stakeholders across the business.

* Strong attention to detail and a commitment to delivering high-quality results on strict deadlines.

* Experience using or implementing customer communication and tracking tools.

* Proficiency with internal collaboration and design tools.

**Nice-to-Have Qualifications:**

* Master's degree (MBA or equivalent).

* Experience in or exposure to mission-critical national initiatives.

* Experience in a startup or other entrepreneurial environment.

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