Marketing Manager, Social Strategy

Partnering with Aquent, a leading global beauty retailer is seeking exceptional talent to join its dynamic team. This company is at the forefront of the industry, dedicated to empowering its clients and setting trends that define the beauty landscape. We believe in fostering an environment where innovation thrives, and every team member plays a crucial role in shaping the future of beauty.

We are searching for a highly analytical and data-driven Social Media Marketing professional to significantly impact the brand's social media presence. In this pivotal role, you will not just manage, but truly shape and amplify our digital voice, transforming complex data into actionable strategies that drive brand awareness and growth. You will be instrumental in translating insights into compelling narratives, directly influencing strategic, brand, and cultural initiatives.

As a key player, you will lead the development and execution of comprehensive social strategies, translating intricate social data into clear, actionable insights. Your expertise will guide budget management, forecasting, and the strategic deployment of paid social campaigns. You will act as a subject matter expert, synthesizing information across diverse media to construct compelling narratives and presenting these insights through engaging presentations and accurate financial forecasts. This role offers the opportunity to drive innovation, collaborate across functions, and leave a lasting mark on a leading brand's digital footprint.

**Here's how you'll make an impact:**

* Develop, refine, and execute comprehensive social media strategies in partnership with the Social Strategy Director. Align these with overall marketing objectives, including identifying target audiences, prioritizing platforms, defining content pillars, and implementing engagement tactics to drive brand awareness and growth.

* Lead social media analytics, including data collection, in-depth analysis, ownership of weekly performance reviews, and the creation and presentation of insightful performance reports (e.g., monthly and quarterly decks, ad hoc reporting). Translate complex social data into clear, actionable recommendations for optimizing campaigns and content strategies for key stakeholders, including executive leadership.

* Oversee the social media budget in partnership with the Social Strategy Director and Assistant Marketing Manager, Analytics. This includes meticulous financial planning, forecasting based on historical performance, and strategic allocation of resources for content creation, influencer partnerships, and paid amplification, ensuring efficient use and alignment with marketing objectives.

* Meticulously manage financial processes related to social media activities, encompassing purchase order creation, invoice tracking, monthly reconciliation, and accruals, ensuring accuracy and compliance.

* Lead the strategy and execution of paid social boosting initiatives, partnering with an agency. Additionally, manage the day-to-day communications for paid campaigns from tracker management, agency and cross-functional communications, statement of work approvals, and analytics to financial reconciliation and purchase order creation.

* Continuously monitor social media performance, proactively identifying trends, opportunities, and areas for improvement. Drive data-informed adjustments to campaigns and content. Stay ahead of industry best practices and emerging technologies to foster innovation and maintain leadership in the social space.

* Manage strategic relationships with key social media tool and service vendors. Responsibilities include contract intake, onboarding, and ensuring optimal utilization of these tools to achieve social goals and benchmarks.

* Partner closely with internal marketing, social content, and influencer teams to develop integrated social media strategies. Provide expert guidance and training to team members on leveraging analytics and data to drive sound social media decisions and improve overall effectiveness.

**Must-Have Qualifications:**

* 5+ years of practical experience in a social media analytics and strategy role, demonstrating strong budgeting and financial oversight capabilities.

* Proven experience managing the day-to-day operations of social media analytics, financial processes, and complex paid social campaigns.

* Demonstrated expertise with leading social media analytics tools and vendor relationship management.

* Excellent research, writing, and presentation skills, with the ability to transform intricate data into accessible, engaging, and actionable insights for diverse audiences.

* Extensive experience collaborating cross-functionally with internal teams and external agencies to develop and optimize integrated social media strategies and campaigns.

* A strong ability to translate social measurements into actionable, data-backed reports, compiling results, and providing strategic recommendations for continuous improvement.

* A creative and innovative mindset, with the ability to quickly identify and leverage trending topics and emerging technologies.

* A demonstrable passion for social media, its evolving trends, and its strategic application in a dynamic brand environment.

**About Aquent Talent:**

Aquent Talent connects the best talent in marketing, creative, and design with the world's biggest brands.

Our eligible talent get access to amazing benefits like subsidized health, vision, and dental plans, paid sick leave, and retirement plans with a match. More information on our awesome benefits!

Aquent is an equal-opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics. We're about creating an inclusive environment-one where different backgrounds, experiences, and perspectives are valued, and everyone can contribute, grow their careers, and thrive.