Vice President of Go-To-Market-AST

Come be a part of our mission and make a meaningful and positive impact with the industry leading provider of language services for the Deaf and hard-of-hearing!

Full time Benefits

• Paid Vacation Time and Paid Sick Time and Paid Holidays
• 401k 6% match with immediate vesting
• Nationwide Medical Insurance plans and coverage (Medical, Dental/Orthodontia, Vision)




• TeleDoc
• HSA company match
• 3 Medical plan options including a Low Deductible PPO Medical Plan Offering




• Employee Assistance Program
• Engaged Employee Resource Groups
• Outstanding Learning and Career Development Opportunities

Pay Range: Actual pay may vary up or down depending on job-related factors which may include knowledge, skills, experience, and location. In addition, this position may be eligible for incentive compensation.

* Applicants must be legally eligible to work in the United States to be considered. Visa sponsorship is not available for this role *

Job Summary

We are hiring a senior, high-impact leader to serve asVice President of Go-To-Market (GTM)for AST. This VP-level role that ownsall revenue functionsfor our sign language AI platform including; strategy, execution, partnerships, and monetization. AST's GTM iscomplex and deeply channel-driven. You will design and lead a channel-first distribution model across a broad range of partners, from hyperscalers to OEMs to ISVs. Many channels will be strategically overlapping or even in tension, so success requires sophisticated commercial judgment. If you've built a GTM machine for a technical API product, content-as-a-service, or developer-focused platform across multiple partner ecosystems, this is your chance to build a business that drives social impact at scale.

Essential Duties and Responsibilities

• GTM Strategy & Ownership:Define and execute AST's complete go-to-market strategy, spanning direct, partner, and embedded distribution models.
• Channel Leadership:Develop and manage channel programs across:
• Horizontal OEMs (PC, smartphone, OS)
• Specialized OEMs (kiosks, terminals)
• Hyperscalers/platform providers (AWS, Azure, GCP)
• System Integrators (SIs, VARs)
• Independent Software Vendors (LMS, collaboration tools)
• Web platform vendors (e.g., Adobe Experience Cloud)
• Partnership Development:Craft and negotiate bespoke commercial agreements, joint GTM plans, and integration roadmaps with top-tier strategic partners.
• Packaging & Monetization:Own pricing, licensing, and packaging strategies for AST's product suite (APIs, SDKs, data, or platform integrations).
• Revenue Leadership:Manage revenue planning and forecasting. Work closely with product and finance teams to track pipeline health and conversion metrics.
• Team Leadership:Build and lead a high-performing GTM team (initially small), including partner management, strategic sales, and revenue operations.
• Cross-Functional Execution:Collaborate with Product, Engineering, Legal, and Marketing to align partner needs with roadmap and brand.

Supervisory Responsibility

This position manages employees and is responsible for the performance management and hiring of the employees.

Travel Requirements

Travel Requirements: Less than 25%

Education

Preferred 4 Year / Bachelors Degree in Computer Science

Experience

10+ yearsin GTM, business development, or partnerships roles in high-growth B2B SaaS or AI-driven platform companies.

5+ Years of proven senior product leadership experience in: Platform, AI, or technically complex products.

Knowledge, Skills, and Abilities

• Experience owningmulti-channel GTMacross OEM, SI, ISV, and cloud platforms.
• Deep familiarity withAPI product businessesorAI-as-a-servicecommercialization.
• Proven track record building 01 channel programs, partner-led revenue, and licensing models.
• Strong commercial acumen: able to navigate channel conflict, value-based pricing, and multi-party integrations.
• Executive-level presence with ability to influence CEOs, GMs, and heads of strategy at partner organizations.
• Ability to operate hands-on in early-stage environments while building scalable systems and playbooks.

Company Summary

Our Mission...Harnessing the power of language, we connect diverse people and enrich the human experience.

Our Vision...To provide global language services that expand opportunities, nurture belonging, and empower the world to connect beyond words.

As one of the world's leading language services providers, Sorenson combines patented technology with human-centric solutions. We strive to increase accessibility and inclusion through communication solutions for all: call captioning and video relay services, over-video and in-person sign language and spoken language interpreting, translation, real-time captioning, and post-production language services. Sorenson's impact vision and plan extends to enhancing generational wealth and inclusive workplaces for our employees and the communities we serve.

We achieve great things together working "The Sorenson Way" with our employee values: Customer First, Can-Do Attitude, Collective Action, Growth Mindset, Ownership, and Connect Direct.

Equal Employment Opportunity:
Sorenson Communications is an Equal Opportunity, Affirmative Action Employer.