New 
Digital Marketing Manager
 Steelcase | |
 United States, Michigan, Grand Rapids | |
| 901 44th Street Southeast (Show on map) | |
 Feb 10, 2026 | |
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General Information
Country: USA State: Michigan City: Grand Rapids Office Location: 1101 - 1111 44th Street - - - - - Date posted: 09-Feb-2026 Business Function: Communications Position Type: Full-Time/Regular Description
Are you someone who loves shaping endtoend digital experiences and translating data into meaningful impact?Do you thrive when leading crossfunctional partners, orchestrating complex digital ecosystems, and strengthening brand reputation through thoughtful strategy?Helping You Thrive By:Offering competitive wages and benefits that support your life both in and out of workProviding a flexible hybrid work schedule, meaning we expect the office to be your primary place of work, balanced with choice and controlCreating continuous learning opportunities to help you grow and upskill Fostering a culture of inclusion where employees feel seen, heard and valued - and living it out every dayEmpowering you to make a meaningful impact on people and the planet through your work and Steelcase's ongoing commitmentYou'll Support Meaningful Work By:Strategy + OrchestrationLeading fullfunnel digital marketing strategy across paid, owned, and earned channels to strengthen brand preference and drive outcomesDesigning and orchestrating connected B2B buyer journeys that support discovery, validation, and decisionmakingAligning crossfunctional partners to ensure consistent messaging, smooth handoffs, and shared success measuresIntegrating PR and earned media strategy into digital programs to enhance brand authority and narrative consistencyChannel Execution + PerformanceManaging paid advertising programs, including budgeting, targeting, experimentation, and optimizationOwning CRM and lifecycle marketing strategy, including segmentation, nurture design, and database healthImproving leadgeneration systems through clear definitions, conversionpath enhancements, and strong routing and reporting practicesGuiding social media strategy and governance, ensuring platformnative storytelling and performancedriven optimizationMinimum QualificationsBachelor's degree in Marketing, Communications, Business, or a related field (or equivalent experience)5-10+ years of progressive experience in digital marketing, including paid media and CRM/lifecycle ownershipExperience driving leadgeneration programs and improving conversion journeys2+ years managing people and/or leading agency partnersComfortable working primarily inoffice in Grand Rapids or Chicago, with periodic travelQualified applicants must be authorized to work in the United States on a fulltime basis. Steelcase will not provide support for or sponsor work authorization and/or visas for this role.Desired Skills & ExperienceB2B experience strongly preferred; channelpartner exposure is a plusDesigning optimized B2B buyer journeysApplying performancemarketing and testing best practicesLeading CRM/lifecycle programsImproving lead quality through disciplined lead managementUsing analytics tools (e.g., GA4) to guide decisionsRunning effective social media strategiesIntegrating earned media into digital programsCollaborating across marketing, sales, creative, and channel teamsDoing better for people and planetSteelcase is a global design and thought leader in the world of work. Along with our expansive community of brands, we design and manufacture innovative furnishings and solutions to help people do their best work in the many places where work happens.Why People Choose to Work with UsAt Steelcase, we put people at the center of everything we do. We understand the role of work and believe that it can bring meaning and purpose to the lives of our customers and our employees. We prioritize supporting our employees both in and out of work, in all aspects of their lives. When we bring our talents together, we make a positive lasting impact through our work and communities.Steelcase provides employment opportunities to all qualified employees and applicants without regard to race, color, creed, genetic information, religion, national origin, gender, sexual orientation, gender identity and expression, age, disability, or veteran status and bases all employment decisions only on valid job requirements. If we can make the application process easier through accommodation, please email us at myhr@steelcase.com.#mid_senior_level#LI-Onsite #Marketing #Advertising #Public_Relations#LI-WV1
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