Social & Digital Media Specialist

Cornerstone Home Lending, a division of Cornerstone Capital Bank, is a unique national home lender with a reputation of amazing service, customer satisfaction, on-time closings, employee retention, and happiness. We employ people who are passionately committed to Cornerstone's Mission, Vision & Core Convictions. Our brand is known for on-time closings - a key core conviction of Cornerstone. We have successfully navigated our company through many industry cycles and changes in regulations.

We honor God by using our talents to make a positive difference in the lives of our Team Members, Clients, Shareholders, Communities, and the People who provide services to us.

Who we are looking for:
A top-producing mortgage team is seeking a Branch Social & Digital Media Specialist with a strong background in YouTube platform management who can bring creative ideas to life, while executing strategic digital marketing initiatives. This role is ideal for a highly organized, visually driven marketer who understands social media, brand consistency, and performance-driven content while working within compliance standards.

You will be responsible for planning, creating, publishing, and optimizing content across multiple platforms, coordinating with internal teams and vendors, while ensuring all digital touchpoints reflect the brand's voice, professionalism, and quality for the branch.

What you'll do:

Content Strategy & Creation

• Develop and execute monthly and long-term social media content plans
• Create platform-optimized Long Form and Short form Video Content

• concepts for: YouTube, Instagram, TikTok, Facebook, LinkedIn, & Google My Business

• Optimize YouTube video titles, descriptions, tags, and thumbnails for SEO and algorithmic visibility.

• Apply strong visual judgment, layout balance, and brand consistency across all assets
• Ensure grammar, punctuation, and brand voice are always accurate and aligned

Video & Creative Coordination

• Research & identify content ideas for video creation
• Schedule video shoots with a videographer
• Coordinate post-production and revisions with videographer/video editors

Publishing, Engagement & Community Management

• Balance varied posting cadences without sacrificing quality or consistency using scheduling software
• Manage comment responses, inbox management, and social outreach
• Oversee reputation management (reviews) across social media and review profiles
• Maintain professionalism and clarity in all communications

Email, Website & Campaign Support

• Send weekly & monthly email newsletters featuring video content
• Submit website updates to the web team
• Utilize CRM and marketing tech tools to execute email drip campaigns

Compliance, Tools & Optimization

• Ensure all content adheres to brand standards, platform best practices, and is approved by compliance
• Use AI tools/agents to increase efficiency without sacrificing quality
• Manage deadlines and ensure all deliverables meet quality, accuracy, and compliance standards
• Research and evaluate new digital tools, platforms, and trends to stay ahead in an evolving media landscape
• Stay informed about YouTube platform updates, algorithm changes, and new features, adapting strategies accordingly.

Performance & Analytics

• Track and measure the effectiveness of social media and digital efforts, delivering performance reports and actionable insights
• Make recommendations based on an understanding of YouTube best practices, algorithms, SEO, and analytics

• Adjust content strategy based on performance trends and insights

What you'll need to be successful:

Success in this job relies on your time management skills, organization, and positive attitude. In addition, you'll need the following qualifications:

• Proven experience managing multiple social platforms for a brand or business
• Proven experience growing and managing a successful YouTube channel required
• Strong writing, editing, and visual storytelling skills
• Tech-savvy with a strong aptitude for learning and using new technology
• Highly organized with excellent time management and deadline discipline
• Comfortable working cross-functionally with various teams & being a team player
• Familiarity with scheduling tools, CRM platforms, and AI-powered marketing tools
• Experience in the mortgage or real estate industry is a plus
• This position requires a minimum of 3 years of experience in digital marketing and/or social media management
• High school Diploma required, associate's degree Preferred

What we offer:

Because we recognize and reward hard work, we offer a competitive salary, a full benefits package, and the potential for a performance-based bonus.

What to do next:

If Cornerstone sounds like the place for you (and if you have the qualifications, drive, and passion to match), we invite you to become a member of our winning team! And remember, once you're part of our Cornerstone family, we'll continue to invest in you as a valuable asset in our company. As many of our team members can tell you, there's something special about working at Cornerstone.