Brand Marketing Intern

The Brand Marketing Intern will work within the Consumer Marketing Strategy team supporting the planning and execution of consumer marketing priorities for Hallmark Media, including Hallmark Channel and our streaming service, Hallmark+. The Consumer Marketing team works closely with internal teams and external partners on initiatives such as paid media campaigns, consumer promotions, email marketing, experiential events, sweepstakes and creative advertising development.

ESSENTIAL DUTIES AND RESPONSIBILITIES

• Conduct competitive research related to the development of our consumer marketing campaigns (series & movie premieres, social media activities, events, marketing partnerships, streaming campaigns, etc.). Present research & insights to the team.
• Assist in the development & execution of tactics such as email marketing, paid media tactics, premium development, sweepstakes ideation, partnership recaps, etc.
• Review marketing creative assets to ensure accuracy & provide feedback to Creative team
• Participate in internal & external meetings, recapping next steps & action items for the team.
• Liaison with outside vendors, setting meetings, reviewing & filing presentation materials, etc.
• Read scripts, watch rough cuts & assist in development of creative briefs for movies & series
• Proactively maintain programming calendars, talent details, creative brief assignments, departmental library of proposals, etc.
• Other tasks as needed to assist with the development of our marketing campaigns

BASIC REQUIREMENTS

• Currently enrolled in a four-year University or recent college graduate
• Strong verbal and written communication skills
• Experience with Word, Excel, PowerPoint, Outlook, file sharing sites, streaming platforms & all social media platforms

OTHER REQUIREMENTS

• Strong interest in entertainment marketing
• Passion for connecting with consumers in innovative and disruptive ways
• Enthusiastic self-starter with excellent analytical, interpersonal and problem-solving skills
• Proactive, curious, detail-oriented, and proficient at juggling multiple tasks simultaneously

Hallmark Media is an equal opportunity employer. All qualified applicants will be considered for employment without regard to race, color, religion, sex, age, pregnancy, national origin, physical or mental disability, genetics, sexual orientation, gender identity, veteran status, or any other legally-protected status. Principals only please.