Marketing Manager

About the Role:

USA TODAY Co. is seeking a highly organized, detail-oriented, and results-driven Marketing Manager to support the execution of our B2B marketing and commercialization strategy . Reporting to the Director of B2B Brand Marketing, this role will be instrumental in driving operational excellence, executing a portfolio of executive-level national and global events, managing vendor relationships, and optimizing performance across premium hospitality and partnership programs.

Key Responsibilities

Commercialization & Marketing Operations

• Execute the commercialization and marketing roadmap through event-led brand and client engagement initiatives.
• Translate strategic priorities into scalable operational plans that elevate USA TODAY's B2B visibility and go-to-market effectiveness.
• Develop and maintain dashboards connecting marketing activities to commercial KPIs such as pipeline acceleration, deal influence, and client retention.

Event Management & Execution

• Manage end-to-end logistics for 15-25 high-profile events annually, including:
• Quarterly CMO Leadership Summits
• Brand Innovators partnership events (12-15 annually)
• VIP experiences such as the White House Correspondents' Dinner, NASCAR, PGA, and Indy 500
• Major industry conferences , including Cannes Lions, Advertising Week, POSSIBLE Summit, and CES
• Coordinate venue selection, A/V, production, and vendor management to ensure seamless, premium execution.
• Manage CRM and registration systems, guest communications, and VIP-level hospitality.
• Produce detailed run-of-show documents and post-event reports tracking attendance, spend, and data-driven ROI.

Operations & Budget Management

• Drive operational excellence across marketing processes, ensuring efficiency and scalability.
• Track and document budgets, resource allocation, and spend performance to ensure fiscal discipline.
• Maintain event performance dashboards measuring engagement, conversion, and revenue impact.
• Partner with cross-functional teams to align reporting with commercialization KPIs.

Vendor Management & Contract Negotiation

• Negotiate and manage contracts with venues, caterers, and production vendors.
• Ensure competitive pricing, service quality, and brand consistency.
• Process invoices, track payments, and maintain full compliance with budget and audit requirements.

Qualifications

• 4+ years of experience in project management, marketing operations, and/or event management, ideally in corporate hospitality or media.
• Proven success managing complex, high-touch executive events with measurable commercial outcomes.
• Exceptional organizational skills with strong attention to detail and ability to manage multiple priorities.
• Experience collaborating with sales and enablement teams to tie marketing execution to revenue performance.
• Proficiency in Microsoft Office Suite, CRM (Salesforce preferred), and event management tools.
• Strong vendor negotiation and budget management experience across multi-event portfolios.
• Experience managing hybrid (in-person + virtual) event formats.

Key Competencies

• Commercial Mindset: Connects marketing activities to revenue, retention, and business growth.
• Strategic Execution: Translates strategy into seamless executions .
• Problem-Solving: Quick thinking and composed under pressure during live events.
• Communication: Strong communication skills with c lar ity across internal and external partners and leadership levels.
• Data & Tech Fluency: Skilled with CRM, event tech, and performance analytics.

Location & Travel

• Travel: 20-30% to key event locations , including racing, golf, and partner venues.
• Flexibility for occasional evenings and weekends.

What We Offer

• Opportunity to collaborate directly with USA TODAY's commercialization and brand leadership.
• Exposure to premium events and client experiences (NASCAR, PGA, White House Correspondents' Dinner, Cannes Lions).
• Access to senior industry leaders through the CMO Circle initiative.
• Collaborative, high-performance environment driving innovation and measurable growth.
• Competitive compensation and professional development opportunities.

The annualized base salary for this role will range between $65,000 and $75,000. Exact compensation may vary based on skills, experience, location, and union representation, if applicable.

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