Communications Partner, Specialty Coatings

As Global Marketing Communications Partner, Specialty Products you manage global internal and external communications efforts for one of PPG's strategic departments, Specialty Products (SP). You will work in a fast-paced environment with leadership from one of PPG's most diverse businesses. You will define and developing a marketing communications strategy and plan that aligns with business strategy and goals. You will partner with outside marketing, communications, and advertising freelancers and agencies to implement tactics and meet established goals. You will be on an on site/hybrid schedule and based in the Monroeville location and report to the General Manager, Specialty Products.

Key Responsibilities:

• Work with global business leaders to develop global strategic communications plans. These plans align with goals to guide awareness and familiarity of PPG, enhance the reputation of the company, and contribute to efforts to improve sales of specialty products.
• Partner with business leaders, strategic market managers and product managers to develop annual communication strategies that support and accomplish goals globally.
• Help implement marketing communications programs through the execution of creative content (both digital and print), promotion, and mechanisms that drive customer experience.
• Promote earned media strategy and edit press releases and other media materials related to new products, events, capacity expansion, M&A.
• Develop digital marketing strategies including SEO, SEM and marketing automation to bring traffic to websites and increase awareness for PPG products.
• Coordinate tradeshow participation and industry events, including identification of opportunities to participate in, overall messaging strategy and customer engagement plans.
• Collaborate with business leaders to develop and refine product/segment messaging, ensuring consistency across products, and develop message maps and talking points.
• Lead product-line branding strategy development and serve as trademark gatekeeper working with product managers and trademark council to manage new product name creation, trademark clearance, registration and compliance needs.
• Develop and implement strategies for lead nurturing, customer engagement, improve pipeline conversion and increase sales and improving customer loyalty.

Qualifications:

• Bachelor's degree in marketing, communications, business, advertising or other related field of study.
• At least 10+ years of experience in communications, marketing communications, advertising, corporate communications, public relations, media relations, brand marketing, or related field.
• Demonstrated ability to lead full toolbox of communications strategies and office software and digital marketing tools and counsel senior company leaders.
• Experience in a technical field where translation of technical information for general audience messaging was required.
• Exceptional writing, analytical and persuasive skills, ability to multi-task, and working knowledge of Associated Press style.
• Experience reviewing creative and messaging for accuracy and compliance with legal requirements (FTC marketing standards and Green Guides, ADA, CAN-SPAM, GPSRIS, etc.

O nas:

PPG: CHRANIME A ZKRALUJEME SVT

Diky vedeni v oblasti inovaci, udritelnosti a barev pomaha PPG zakaznikm v prmyslovych, dopravnich, spotebitelskych a stavebnich odvtvich a dalich trzich zlepovat vice povrch vice zpsoby ne kterakoli jina spolenost. Dali informace najdete na www.ppg.com a sledujte @PPG na X.

The PPG Way 2030

Jsme partnery naich zakaznik

Proaktivni. Odvani. Dvryhodni. Vechno, co dlame, zaina naimi

zakazniky. Naslouchame, jedname rychle a nepestavame, dokud nevyeime

jejich nejvti vyzvy. Kdy se dai naim zakaznikm, dai se i PPG.

Jedname cilen a rychle

Agilni. izeni daty. Samostatni. Podstupujeme promylena rizika, abychom si

udreli naskok ped konkurenci. Pracujeme proaktivn a agiln, vyuivame

kvalitni data k vyvoji eeni, ktera vytvaeji hodnoty.

Vynikame v tom, co dlame

Produktivni. Spolupracujici. Odpovdni. Bez ohledu na nai roli umime

pojmenovat problem, pebirame odpovdnost a vdy pichazime s eenimi.

Jsme proaktivni i pohotovi, neustale se zlepujeme a dosahujeme vysledk.

Podporujeme kolegy, ktei jsou v kadodennim kontaktu se zakazniky

Usilujeme o vitzstvi

Zameni na budoucnost. Motivovani. Ambiciozni. Ziskov rozvijime nae

podnikani a chceme uspt spolen se zakazniky. Dosahujeme vysledk,

pijimame nove technologie a vyuivame agilitu i rychlost jako nae pednosti.

Jsme hrdi na PPG

Silni. Jednotni. Odhodlani. Pracujeme bezpen, jedname s integritou a

respektujeme rozmanitost. Oslavujeme uspchy a jsme hrdi na pozitivni

dopad, ktery spolen vytvaime pi ochran a zkralovani svta.

V PPG pouivame umlou inteligenci v naborovem procesu, abychom proces zefektivnili. Nastroje umle inteligence nerozhodnuti o zamstnani. Vice informaci naleznete na https://careers.ppg.com/cs/cs/candidate-resources.

PPG poskytuje rovne pileitosti vem kandidatm a zamstnancm. Nabizime pileitost rst a rozvijet svou karieru v prostedi, ktere poskytuje naplujici pracovni misto pro zamstnance, vytvai prostedi pro kontinualni ueni a pijima napady a rozmanitost ostatnich. Vichni kvalifikovani uchazei jsou posuzovani spravedliv, bez ohledu na pohlavi, vk, pvod, viru, zdravotni stav i jinou osobni charakteristiku.

Pokud potebujete podporu z dvodu zdravotniho znevyhodnni, napite prosim na recruiting@ppg.com.

Platove rozpti a benefity v PPG se mohou liit podle lokality, co nam umouje konkurenn odmovat zamstnance na rznych geografickych trzich. PPG pi rozhodovani o odmovani zohleduje nkolik faktor, vetn, ale nejen, dovednosti, zkuenosti a koleni, kvalifikaci a vzdlani, licenci a certifikaci a dalich organizanich poteb. Mohou platit i dali pobidky.

Nae programy zamstnaneckych benefit jsou navreny tak, aby podporovaly zdravi a pohodu naich zamstnanc. Vekere pojistne kryti a benefity budou v souladu s podminkami pislunych plan a souvisejicich idicich dokument. O benefitech s Vami bhem naboroveho procesu bude jednat Va nabora.

PPG si ceni Vai zptne vazby k naemu naborovemu procesu. Doporuujeme Vam navtivit Glassdoor.com a poskytnout zptnou vazbu k procesu.