Marketing Manager (Marketing)

Reporting to the Director of Marketing, the Marketing Manager will be primarily responsible for program marketing and promotion efforts at Johns Hopkins Carey Business School for the full-time and part-time specialized master's programs and other degree programs as assigned. In close coordination with other marketing and communications staff, they will develop an integrated marketing plan. They will work with Carey's media agency of record, and any additional 3rd party vendors contracted to the school, to ensure Carey is implementing best in class acquisition and retention strategies while also responsible for implementing marketing initiatives.

Specific Duties & Responsibilities

• Generate and recommend original and creative approaches to communicate, market, and/or promote specific subject matter.
• Serve as a subject matter expert for multiple communications vehicles.
• Write and edit multiple and varied publications, reports, web pages, grants, executive remarks, and news releases.
• Conduct interviews, research, and information gathering.
• Manage production of materials, including selection and layout of artwork, graphics, pictures, and illustrations.
• May coordinate, direct, and review the work of communications staff, e.g., freelance writers, photographers, and production staff.
• May negotiate with vendors.
• Provide editorial oversight and review of communications vehicles for the designated area.
• Lead the day-to-day creation and management of marketing plans, media, web, and public relations strategies by working with the broader Marketing & Communications department.
• Serve as the primary contact with vendor agencies.
• Lead the development and execution of marketing strategies and plans including external media planning and buying efforts across digital and traditional media, marketing events, and partnership marketing opportunities.
• Lead engagement and relationship management strategies by leveraging direct marketing tools to drive results, e.g., email/Salesforce, and other CRM tools.
• In partnership with stakeholders utilize and optimize SEO/SEM, email campaigns, user experience, digital advertising, promotions, and social media, etc. to build brand/program awareness, generate leads, and maximize engagement with participants
• Measure and analyze campaigns and/or project data and make adjustments to maximize ROI.
• Develop creative briefs to ensure marketing materials and program messaging are accurate and created in a timely manner.
• Drive implementation of best practices through all paid and unpaid channels.
• Organize marketing promotional events and ensure prompt delivery of materials and merchandise.
• Ensure brand consistency across all channels, e.g. websites, email, social media, events, flyers, etc.
• Lead website strategy and related needs including management of associated vendor(s) as applicable.
• Apply an understanding of relevant landscapes to monitor, report, and provide insights and recommendations.
• Analyze plans and performance using KPIs and ROI analysis and apply learning for next steps.
• Manage and monitor area budgeting and forecasting.
• Collaborate with peers to share learnings and help cross-promote programs as applicable.
• May oversee the work of support staff in the unit or others with related responsibilities.
• Other duties as assigned.

In addition to the duties above, this position may also

• Lead the day-to-day creation and management of marketing plans, media, web, and public relations strategies by working with the broader Marketing & Communications department.
• Serve as the primary contact with vendor agencies.
• Lead the development and execution of marketing strategies and plans including external media planning and buying efforts across digital andtraditional media, marketing events, and partnership marketing opportunities.
• Lead engagement and relationship management strategies by leveraging direct marketing tools to drive results, e.g., email/Salesforce, and other CRM tools.
• Measure and analyze campaigns and/or project data and make adjustments to maximize ROI.

• Bachelor's Degree in a related field.
• Four years of related experience.
• Additional education may substitute for required experience and additional related experience may substitute for required education beyond a high school diploma/ graduation equivalent, to the extent permitted by the JHU equivalency formula.

• Eight years of related experience.

• Five or more years of digital marketing experience (e.g., SEM/SEO/Email/Social/SMS/web).

• Knowledge and experience with marketing automation tools (e.g., Marketo, Pardot, etc.).

• Experience with AI overlays and tool application.

• Higher Ed experience is a plus.

Classified Title: Communications Associate
Job Posting Title (Working Title):Marketing Manager (Marketing)
Role/Level/Range: ATP/04/PD
Starting Salary Range: $62,900 - $110,100 Annually ($90,000 targeted; Commensurate w/exp.)
Employee group: Full Time
Schedule: Monday-Friday with occasional evening or weekend in order to meet deadlines
FLSA Status:Exempt
Location: Hybrid/JH at Harbor East
Department name: Marketing & Communications
Personnel area: Carey Business School