Digital Marketing Manager

Are you a Digital Marketing Manager who is looking to join one of the top companies in the Banking industry?

Are you looking to further your career and grow?

Do you have experience in managing marketing campaigns in a client or agency environment?

If you answered yes to those three questions, then apply today!

Acara Solutions seeks highly qualified candidates to work remotely with our team in NY. Interested?

Here's what you'd do:

• Developed and implemented marketing programs in support of customer acquisition, retention, and cross-sell.
• Responsible for providing business units with effective marketing and communication programs to enable businesses to meet objectives and reinforce the Bank's brand identity.
• Will work closely with senior management and colleagues in Marketing, Product Management, Technology, Web Content Management, Public Relations, Compliance, and Retail to develop and execute digital marketing plans.
• Identify business unit marketing or communication campaign needs based upon business objectives.
• Develop digital marketing/communication campaign theme and message.
• Manage all aspects of the development and execution of each marketing or communication campaign project from conceptualization through execution and implementation.
• Develop and manage marketing campaign budgets.
• Evaluate campaign for effectiveness in meeting business objectives.
• Analyse results of marketing campaigns and develop recommendations based upon campaign results.
• May manage marketing project teams, ensuring marketing and communication programs adhere to schedule and meet business objectives
• Manage and maintain client websites using Adobe Experience Manager (AEM).
• Author and publish engaging, accurate, and SEO-friendly content
• Collaborate with designers to ensure visual consistency and adherence to brand guidelines
• Implement front-end enhancements using HTML, CSS, and JavaScript
• Apply UX design principles to optimize navigation, accessibility, and overall site usability
• Ensure compliance with ADA accessibility standards
• Conduct quality assurance testing for functionality, responsiveness, and compliance
• Monitor site performance using analytics tools and recommend improvements
• Partner with cross-functional teams to deliver seamless digital experiences

Here's what you'll get:

Pay: $48.37 -$ 80.62/Hr

Hours: 40 hours/week

Length: contract (11 months)

Sound like a good fit

APPLY TODAY

About Acara Solutions

Acara is a premier provider of recruiting and workforce solutions-we help companies compete for talent. With a legacy of experience in a variety of industries around the world, we partner with clients, listen to their needs, and customize visionary talent solutions that Drive desired business outcomes. We leverage decades of experience to deliver contingent staffing, direct placement, executive search, and workforce services worldwide.

• High School Diploma or GED with 11 years of experience
• Minimum of 11 years of experience in managing marketing campaigns in a client or agency environment

• Bachelor's Degree with 7 years of experience
• AEM / HTML
• CSS
• JavaScript
• Deep understanding of search engine marketing, display advertising, social media, website measurement, and interactive content experiences.
• Proficiency in Site Catalyst, Google Analytics, Tableau, or other applications to effectively understand the results of digital efforts and make recommendations for strategy enhancements.
• Experience with Adobe Creative Suite or Figma
• Understanding of SEO principles
• Familiarity with banking compliance requirements
• Analytics & Reporting: Ability to interpret data and provide actionable insights; experience with Quantum Metric
• Experience with A/B testing and personalization tools (e.g., Adobe Target)
• Solid understanding of UX principles and accessibility standards
• Familiarity with Jira and Confluence

Additional Information:

• Upon offer of employment, the individual will be subject to a background check and a drug screen.
• In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification form upon hire.