Digital Advertising Specialist

Hamilton Beach Brands, Inc. is a leading designer, marketer, and distributor of small household and commercial appliances. Our culture emphasizes hard work, ethical behavior, and teamwork. We are dedicated to creating products that have satisfied customers for over 100 years.

We are seeking a data-driven and results-focused Digital Advertising Specialist to join our Marketing team in Glen Allen, Virginia. In this role, you will manage and optimize lower-funnel digital advertising campaigns that drive conversion across our brand and product portfolio. You will collaborate closely with internal teams and external partners to maximize return on advertising investment and support both direct-to-consumer and retailer-focused initiatives. If you thrive in a fast-paced environment, enjoy turning data into actionable insights, and are passionate about digital performance marketing, we'd love to meet you.

What You'll Do

• Manage and optimize pay-per-click digital advertising campaigns across platforms such as Google, Meta, and Criteo to drive conversion and revenue growth.
• Set campaign KPIs, analyze performance data, and implement ongoing optimizations to maximize efficiency and ROI.
• Partner with Brand, Sales, and eCommerce teams to support key product launches, promotions, and retailer-specific initiatives.
• Coordinate and execute paid social and search campaigns that drive traffic to retailer sites.
• Evaluate, onboard, and manage external advertising technologies, platforms, and vendor partners.
• Identify and recommend SEO and user journey improvements to improve organic traffic and search visibility.
• Share insights, best practices, and performance results with cross-functional stakeholders.

What You Bring

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• 3+ years of hands-on pay-per-click advertising experience, including Google Ads (Meta and Criteo experience preferred).
• Experience managing advertising budgets and reporting on performance metrics and KPIs.
• Strong analytical skills with ability to interpret large data sets and translate insights into action.
• Advanced computer skills, including Excel, with a high level of attention to detail.
• Familiarity with digital advertising platforms, ecommerce technologies, and web analytics tools.
• Strong communication skills and the ability to work collaboratively across teams.
• Self-motivated, proactive, and able to manage multiple priorities simultaneously.

Preferred Qualification

• Experience with Google Analytics (GA4), Google Tag Manager, Meta Pixel, and UTM tracking.
• Experience with Amazon Ads or retail media platforms (e.g., Walmart Connect).
• Familiarity with DTC platforms such as Shopify, BigCommerce, WordPress, MODx, or Klaviyo.
• Experience using data visualization tools such as Power BI or Tableau.

What We Offer

We provide a competitive compensation and benefits package designed to support your well-being and long-term success. Our offerings include:

• Comprehensive health, dental, and vision coverage
• Company HSA contributions
• 401(k) plan with immediate vesting
• Profit sharing
• Paid vacation, holidays, and a paid charitable day
• Summer hours to support work-life balance
• Employee discounts on Hamilton Beach products

At Hamilton Beach Brands, you'll be part of a collaborative team that values accountability, continuous improvement, and strong customer partnerships. This role offers the opportunity to make a direct impact on cash flow, credit policy, and customer experience - while advancing your career in corporate finance.

Applicants must be authorized to work for ANY employer in the U.S. We are unable to sponsor or take over sponsorship of an employment visa at this time.

Our employees enjoy working in a tobacco-free and drug-free environment. We do not consider candidates who use tobacco products. Hamilton Beach Brands, Inc. is committed to hiring and retaining a diverse workforce. We are an Equal Opportunity/Affirmative Action Employer, making decisions without regard to race, color, religion, creed, gender, sexual orientation, gender identity, marital status, national origin, age, veteran status, disability, or any other protected class. Our company uses E-Verify to confirm the employment eligibility of all newly hired employees. To learn more about E-Verify, including your rights and responsibilities, please visit www.E-Verify.gov.