Manager Brand & Culture Marketing

What you will be doing:

The Manager, Brand & Culture Marketing is a creative problem solver who leverages innovative writing and editing to make the complex simple; synthesizes and disseminates targeted information; ensures brand/culture is communicated using concise, inspiring style; and serves as a self-motivated, fully integrated, team member in the planning and execution of Premier's overall employee engagement strategies. In addition, this person helps oversee Premier's overall internal communications strategy, including HR, personnel, and employee announcements, and change management, as well as supports strategic communications and marketing initiatives by helping deliver high-impact projects, including customer success stories, thought leadership blogs, public announcements and other written deliverables.

The Manager, Brand & Culture Marketing:

• Writes engaging copy to support communications goals, company initiatives, multi-channel internal communication campaigns, employee needs and business unit projects by leveraging a distinct personality that aligns with Premier's voice, tone, and corporate objectives/standards.

• • Helps identify major target audience needs and develops and deploys relevant content that positions Premier as a transformational industry thought leader and reinforces Premier's culture and employee brand.

  • Develops clear and concise written communications for internal use with employees, managers, leadership teams and the organization.

• Is able to utilize insightful and creative wordsmithing to build Premier's brand, culture, and employee value proposition.

• Works closely with internal units and employees to ensure HR, technology and/or operational changes are messaged clearly and appropriately.

• Collaborates with teams to achieve goals and objectives by developing and executing effective communications strategies and by creating concepts that can be extended into company and product branding strategies.

• Finds new ways to deploy relevant and engaging content for internal campaigns.

• Assists in fostering strategic partnerships between enterprise business units to ensure cohesive look and messaging throughout the organization.

• Helps reinforce our company's mission, identity, and branding across all stakeholder touch points.

• Develops internal communications programs that engage, align, and inspire employees by creating a shared understanding of company goals, values, and culture.

Key Responsibilities

Responsibility #1: Content Creation, Editing and Writing - 40%

* Identify internal stakeholder needs and develops and deploys relevant content.

* Produces high-quality, engaging and internally relevant content for employee audience through various internal channels - with a focus on grammar, tone, and readability - to support content strategy and storytelling efforts.

* Develop and execute a multi-channel content management strategy for employee-facing communications, utilizing internal channels such as the company intranet, weekly employee newsletter, internal emails, video messages, and internal marketing campaigns.

• Develops internal communications programs that engage, align, and inspire employees by creating a shared understanding of company goals, values, and culture.

* Oversees the creation and delivery of intranet content, internal communication tactics, and strategic campaigns to enhance employee engagement.

* Writes engaging content to support brand goals, company initiatives, and multi-channel internal communication and marketing campaigns through a combination of channels, tools, and techniques to inform, engage and inspire internal and external audiences.

* Models communication best practices and maintains internal communications guidelines and processes to ensure aligned, cohesive brand voice, tone, and messaging.

* Builds collaborative relationships with other marketing teams, communications, technical service, and legal departments to ensure business requirements are met, insights leveraged, and content approved to brand standards

Responsibility #2: Manage Brand & Culture / Employee Internal Communications Strategy - 50%

* Serves as HR communications liaison, working to develop and execute employee-facing communications, as well as providing advice to internal teams on appropriate content and execution of that content.

* Maintains a communications content calendar for all internal comms, audiences, and channels.

* Reinforce and supports Premier's culture, mission, values, and overall company strategy through united and engaging communications that promote positive employee experiences and high organizational performance.

• Develops internal communications programs that engage, align, and inspire employees by creating a shared understanding of company goals, values, and culture.

* Creates and deploys strategic communications plans and campaigns to best meet the needs of the organization.

* Ensures internal communications messages are consistent across all mediums and relevant to different departments of the organization.

* Manages internal communications tools and the deployment of content to employees via a variety of channels.

Responsibility #3: Contributes to Communication Review - 10%

* Ensures Communication Review is staffed, and style guide and communications resources are updated and available to staff when needed.

* Helps review and edit an assortment of internal/external communication materials for the company.

Required Qualifications

Work Experience:

Education:

Preferred Qualifications

Skills:

• Experience in brand marketing / strategy and/or communications.

• Writing / editing / AP style experience.

• Project management experience - highly organized, detail oriented, can manage a variety of projects and deadlines, etc.

• Experience supporting efforts that build and nurture a strong organizational culture.

• B2B communications / marketing experience.

• Experience in developing / supporting engaging communication content and platforms.

Experience:

• 6+ more years of applicable experience

Education:

• Bachelors

Additional Job Requirements:

• Remain in a stationary position for prolonged periods of time

• Be adaptive and change priorities quickly; meet deadlines

• Attention to detail

• Operate computer programs and software

• Ability to communicate effectively with audiences in person and in electronic formats.

• Day-to-day contact with others (co-workers and/or the public)

• Making independent decisions

• Ability to work in a collaborative business environment in close quarters with peers and varying interruptions

Qualified full and part time regular employees also receive access to the following benefits:

* Health, dental, vision, life and disability insurance
* 401k retirement program
* Paid time off
* Participation in Premier's employee incentive plans
* Tuition reimbursement and professional development opportunities

Premier at a glance:

• Ranked #1 on Charlotte's Healthiest Employers list for 2019, 2020, 2022, and 2023 and 21st Healthiest Employer in America (2023)

• Named one of the World's Most Ethical Companies by Ethisphere Institute for the 16th year in a row

• Modern Healthcare Best in Business Awards: Consultant - Healthcare Management (2024)

• The only company to be recognized by KLAS twice for Overall Healthcare Management Consulting

For a listing of all of our awards, please visit the Awards and Recognition section on our company website.

Employees receive:

• Perks and discounts

• Access to on-site and online exercise classes

Premier is looking for smart, agile individuals like you to help us transform the healthcare industry. Here you will find critical thinkers who have the freedom to make an impact. Colleagues who share your thirst to learn more and do things better. Teammates committed to improving the health of a nation. See why incredible challenges require incredible people.

Premier is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to unlawful discrimination because of their age, race, color, religion, national origin, ancestry, citizenship status, sex, sexual orientation, gender identity, gender expression, marital status, familial status, pregnancy status, genetic information, status as a victim of domestic violence, covered military or protected veteran status (e.g., status as a Vietnam Era veteran, disabled veteran, special disabled veteran, Armed Forces Serviced Medal veteran, recently separated veteran, or other protected veteran) disability, or any other applicable federal, state or local protected class, trait or status or that of persons with whom an applicant associates. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. In addition, as a federal contractor, Premier complies with government regulations, including affirmative action responsibilities, where they apply. EEO / AA / Disabled / Protected Veteran Employer.

Premier also provides reasonable accommodations to qualified individuals with a disability or those who have a sincerely held religious belief. If you need assistance in the application process, please reply to diversity_and_accommodations@premierinc.com or contact Premier Recruiting at 704.816.5200.

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