Performance Marketing Manager - GameTime

Summary

GameTime is seeking a Performance Marketing Manager to join our Marketing team and drive measurable demand generation across digital channels. This role reports directly to the Director of Marketing and works cross-functionally with brand, content, product, and sales teams to execute and optimize our marketing strategy.

This position plays a critical role in generating high-quality leads for our sales agencies by owning performance-focused digital initiatives across paid and organic channels. The ideal candidate is highly analytical, deeply experienced in performance marketing tactics, and comfortable operating within a modern marketing technology stack.

Essential Duties and Responsibilities

• Plan, execute, and optimize performance marketing campaigns across:
  
  
  
  • PPC (Paid Search & Paid Media)
  • SEM
  • SEO
  • AEO (Answer Engine Optimization)
  • GEO (Generative Engine Optimization)
  • LPO (Landing Page Optimization)
  
  
  
  
• Drive qualified lead generation aligned to sales and pipeline goals
• Continuously test and refine campaign strategy to improve efficiency and lead quality

Website & Conversion Optimization

• Own performance optimization of the GameTime website on a Magento-based platform
• Collaborate with internal and external partners to improve site structure, speed, UX, and conversion rates
• Develop and optimize landing pages to support campaigns and improve conversion performance

Marketing Technology & Analytics

• Actively use and manage platforms including:
  
  
  
  • HubSpot
  • Google Analytics
  • SEMrush
  • Google Ads and related ad platforms
  
  
  
  
• Ensure accurate tracking, attribution, and reporting across digital channels
• Analyze performance data and provide actionable insights to marketing and sales leadership

Cross-Functional Collaboration

• Partner with marketing teams to align performance campaigns with brand and content strategy
• Support sales agencies with lead insights, performance reporting, and optimization recommendations
• Contribute to integrated marketing planning and execution

Reporting & Optimization

• Monitor campaign performance on an ongoing basis and optimize for ROI
• Build and maintain dashboards and reports that communicate performance clearly
• Stay current on digital marketing trends, platform changes, and emerging best practices

QUALIFICATIONS

• 5+ years of experience in performance marketing or digital demand generation
• Proven hands-on experience with PPC, SEM, SEO, and conversion optimization
• Extensive experience managing and

Travel

5%

Computer Skills

Proven hands-on experience with PPC, SEM, SEO, and conversion optimization

Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee will frequently walk and sit.

Work Environment

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job.

The noise level in the work environment is usually quiet, except in the manufacturing environment where PPE may be required.

PlayCore and its family of brands considers applicants for all positions without regard to race, color, religion, creed, gender, national origin, age, disability, marital or veteran status, or any other legally protected status.