Brand & Sentiment Analyst

DecisionPoint seeks a Brand & Sentiment Analyst (Journeyman) to support Military Community and Family Policy (MC&FP) brand management and outreach efforts under the MODES III contract. This role supports Task 2 Outreach and Engagement services by measuring and analyzing brand perception, trust, credibility, and sentiment across audiences and communication channels.

The Brand & Sentiment Analyst identifies emerging reputation risks and provides data informed insights to support brand management, messaging alignment, and proactive communications decision making. This position plays a key role in strengthening MC&FP brand consistency, credibility, and audience trust.

This position is fully remote.

Note: By applying to this position, you acknowledge and consent to having your resume included in an active competitive government contract bid.**

The Brand & Sentiment Analyst (Journeyman) will:

Measure and analyze brand perception, trust, credibility, and sentiment across MC&FP audiences and channels.

• Monitor sentiment trends across digital platforms, engagement activities, and communication outputs.

• Identify emerging reputation risks, narrative shifts, and sentiment drivers.

• Assess alignment between messaging strategies and audience perception.

• Provide actionable insights to support brand management and messaging refinement.

• Collaborate with communications, stakeholder engagement, and analytics teams to integrate sentiment insights into planning.

• Support development of brand and sentiment analysis reports, summaries, and briefings.

• Track sentiment metrics and qualitative indicators over time to identify trends and inflection points.

• Support dashboards and reporting that visualize brand health and sentiment indicators.

• Ensure analysis methodologies and documentation are consistent and repeatable.

• Support continuous improvement of brand measurement and sentiment analysis approaches.

Clearance Requirement

Candidate must possess a Tier 2 Moderate Risk Public Trust from any federal agency.

Education (Required)

Bachelor's degree in Communications, Marketing, Behavioral Science, Sociology, or a related field.

Experience (Required)

• Minimum of 6 years of experience conducting brand analysis, sentiment analysis, or audience perception research.

• Experience analyzing trust, credibility, and reputation indicators across audiences.

• Experience supporting communications, outreach, or brand management programs.

• Experience supporting federal or public-sector initiatives preferred.

Technical Knowledge

Required:

• Experience with brand perception and sentiment analysis methodologies.

• Ability to synthesize qualitative and quantitative indicators into clear insights.

• Proficiency with collaboration platforms, reporting tools, and documentation workflows.

• Strong analytical writing skills for narrative and executive reporting.

Preferred:

• Experience with social listening or sentiment analysis tools.

• Familiarity with dashboarding or visualization tools.

• Experience supporting large-scale public outreach or communications programs.

Certifications

Required:

• None

Preferred:

• Certifications in marketing analytics, communications analytics, or public relations

Skills

• Strong analytical and critical thinking skills.

• Excellent written and verbal communication abilities.

• Ability to identify risks, trends, and opportunities from sentiment data.

• Attention to detail and documentation accuracy.

• Ability to collaborate across multidisciplinary teams.

• Strong organizational skills and ability to manage multiple concurrent analysis efforts.

• EEO and Affirmative Action Policy: DecisionPoint Corporation is an Equal Employment Opportunity and Affirmative Action employer. It is the policy of DecisionPoint Corporation to provide equal employment opportunity in accordance with all applicable Equal Employment Opportunity/Affirmative Action laws, directives and regulations to all employees and qualified applicants without regard to race, ethnicity, color, religion, national origin, sex, age, disability status, pregnancy, sexual orientation, gender identity, genetic information, protected veteran status, or any other protected status under Federal, State or Local laws.
• Pay Transparency Policy: In accordance with Presidential Executive Order 13665, DecisionPoint Corporation will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information.
• Authorization to Share Resume and Personal Information: By expressing your interest and submitting your resume for this position, you authorize DecisionPoint Corporation to share your resume, as well as personal information included on the resume, with its subsidiaries, affiliates and teaming partners for the purpose of considering you for this position and other available positions requiring comparable skills, education and experience. Should DecisionPoint Corporation. or its affiliates and teaming partners wish to initiate pre-employment discussions, you will be asked to complete an employment application and related employment documents.