Digital Product Manager - Go to Market and AI Technologies

Innovation. Sustainability. Productivity. This is how we are Breaking New Ground in our mission to sustainably advance the noble work of farmers and builders everywhere. With a growing global population and increased demands on resources, our products are instrumental to feeding and sheltering the world.

From developing products that run on alternative power to productivity-enhancing precision tech, we are delivering solutions that benefit people - and they are possible thanks to people like you. If the opportunity to build your skills as part of a collaborative, global team excites you, you're in the right place.

Grow a Career. Build a Future!

Be part of this company at the forefront of agriculture and construction, that passionately innovates to drive customer efficiency and success. And we know innovation can't happen without collaboration. So, everything we do at CNH Industrial is about reaching new heights as one team, always delivering for the good of our customers.

We're seeking a visionaryDigital Product Manager to lead the development and launch of AI-powered digital products that transform how we go to market. This role bridges product innovation, marketing strategy, and artificial intelligence-delivering tools that empower sales teams, enhance customer engagement, and accelerate revenue growth.

You'll work cross-functionally with engineering, data science, marketing, and commercial teams to define product roadmaps, shape GTM strategies, and bring intelligent solutions to life. We embrace a hybrid work environment-blending the energy of in-person collaboration with the flexibility of remote productivity. Role requires three (3) days onsite at any of the following locations Racine, WI, or Oak Brook, IL.

• Define and execute the product vision for AI-powered tools that support GTM initiatives, including virtual assistants for dealers, lead generation, personalization, and campaign optimization
• Collaborate with marketing, sales and service teams to identify pain points and opportunities for automation and intelligence
• Translate business needs into product requirements and prioritize features based on impact and feasibility.
• Partner with data science and engineering teams to develop, test, and scale AI models and digital experiences
• Lead product launches, including positioning, messaging, training, and performance tracking. Support training and onboarding for internal teams and dealers
• Monitor product performance and adoption metrics (e.g., dealer ROS, parts & services revenue), drive continuous improvement
• Develop executive-level presentations to communicate product value and strategic fit.
• Stay ahead of AI trends, competitive landscape, and emerging GTM technologies

• Bachelor's degree in Business, Computer Science, Marketing, or related field; MBA or technical graduate degree a plus and 8+ years experience in digital product management, with a focus on data-driven initiatives.
• Proven success launching data-driven or AI-powered products in B2B or B2C environments.
• Demonstrate subject matter expert level of understanding of go-to-market strategies, sales enablement, and digital marketing workflows.
• Experience working with cross-functional teams including data science, engineering, and commercial stakeholders.
• Excellent communication, prioritization, and stakeholder management skills.
• Experience working in international and multidisciplined teams.
• Experience with LLM models, Databricks, PowerBI or equivalent technologies.

The annual salary for this role is $119,250 - $182,850 plus any applicable bonus (Actual salaries will vary and will be based on various factors, such as skill, experience and qualification for the role.)

We offer dynamic career opportunities across an international landscape. As an equal opportunity employer, we are committed to delivering value for all our employees and fostering a culture of respect.

At CNH, we understand that the best solutions come from the diverse experiences and skills of our people. Here, you will be empowered to grow your career, to follow your passion, and help build a better future. To support our employees, we offer regional comprehensive benefits, including:

• Flexible work arrangements
• Savings & Retirement benefits
• Tuition reimbursement
• Parental leave
• Adoption assistance
• Fertility & Family building support
• Employee Assistance Programs
• Charitable contribution matching and Volunteer Time Off