U.S. Intermediary Channel Marketing Manager

COMPANY

Allspring Global Investments is a leading independent asset management firm that offers a broad range of investment products and solutions designed to help meet clients' goals. At Allspring, our vision is to inspire a new era of investing that pursues both financial returns and positive outcomes. With decades of trusted experience propelling us forward, we strive to build portfolios aimed at generating successful outcomes for our clients. We do this through the independence of thought that powers our investment strategies and by bringing a renewed approach to look around the corner to unlock what's possible. Allspring is a company committed to thoughtful investing, purposeful planning, and the desire to deliver outcomes that expand above and beyond financial gains. For more information, please visit About Us - Allspring Global Investments.

At Allspring, unique views inspire us. We leverage the diversity of people, ideas, and skills to help our clients pursue their financial goals. We strive to attract and retain a diverse talent pool that enables us to better serve our global client base. Intentionally fostering a diverse and inclusive culture allows us to empower innovation, productivity, and engagement. It's also essential for elevating the experience of our clients as well as the communities in which we operate. Thank you for considering Allspring as you explore the next step in your career journey.

POSITION

Allspring is seeking a U.S. Intermediary Channel Marketing Manager to lead a team of Channel marketers in support of the U.S. Intermediary Sales Division with a focus on the Wirehouse, Independent B/D and RIA client segments. Reporting to the Head of U.S. Channel Marketing, this role will drive business results through the management of a client journey and engagement strategy across various lifecycle stages utilizing a data-driven framework. The incumbent will have primary responsibility to understand the strategic goals and marketing needs for the U.S. Intermediary channel with primary ownership of Allspring's Wirehouse relationships. The role will partner with the Head of U.S. Channel Marketing to implement processes, documentation and project management strategies to ensure that the team effectively reaches its goals.

We currently operate in a hybrid working model, whereby you will be required to work in-office 4 days a week.

Location(s): Boston, Charlotte, Milwaukee

RESPONSIBILITIES

• Manage the U.S. Intermediary Channel Marketing team to develop and manage a strategic marketing capability focused on driving business results through the management of a client journey and engagement strategy across various lifecycle stages utilizing a data-driven framework.
• Manage best in class campaigns for awareness, consideration and lead generation in partnership with Intermediary Sales leadership. Partner with Digital Marketing utilizing CDP-generated client and prospect engagement insights for campaign targeting and effectiveness.
• Partner with the Intermediary Sales leadership including Global Relationship Managers and field sales to understand channel goals and work with the Channel Marketing team to implement the campaigns and marketing programs necessary to drive results for the business. Own the day-to-day Wirehouse relationship.
• Oversee compliance approvals for key deliverables including coordinating cross-channel approvals when necessary.
• Support sales enablement through Seismic and other Allspring internal communication channels.
• Compile analysis for campaigns and events to report on findings and help the team understand client interest and demands.

REQUIRED QUALIFICATIONS

• 7+ years of marketing experience
• Strong knowledge of Microsoft Office (PowerPoint, Word, Excel)

PREFERRED QUALIFICATIONS

• Relevant marketing/financial services/asset management industry experience including a basic understanding of Institutional and Intermediary clients, investment industry dynamics, and marketplace trends
• Strong communication skills and ability to multi-task
• College degree in Marketing or Finance desired
• Ability to think and act strategically
• Strong relationship building and stakeholder management skills
• Deliver insights through data analysis
• Ability to create and edit PowerPoint presentations and perform basic design work in Stensul and Salesforce Marketing Cloud preferred
• Experience in helping to support organizing events in both physical and digital environments
• Interest and experience in digital marketing
• Comfortable interacting with colleagues at all levels, in a fast-paced environment
• Flexible, open-minded, proactive and cooperative personality
• Structured work style, be confident working autonomously but like to be part of a team

Base Pay Range: $130,000 - $150,000

Actual base salary may vary based upon, but not limited to, relevant experience, time in role, base salary internal peers, prior performance, business sector, and geographic location. In addition to base salary, the competitive compensation package may include, depending on the role, participation in an incentive program linked to performance (for example, annual discretionary bonus programs, or other annual or non-annual incentive or sales plans.)

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We are an Equal Opportunity/Affirmative Action Employer. We consider all qualified applicants for employment regardless of age, race, color, national origin, sex, religion, veteran status, disability, sexual orientation, gender identity, or any other protected status.