Specialist, CRM Performance

Be part of an amazing story.

Macy's is more than just a store. We're a story. One that's captured the hearts and minds of America for more than 160 years. A story about innovations and traditions...about inspiring stores and irresistible products...about the excitement of the Macy's 4th of July Fireworks, and the wonder of the Thanksgiving Day Parade. We've been part of memorable moments and milestones for countless customers and colleagues. Those stories are part of what makes this such a special place to work.

Job Overview

The CRM Performance Specialist leads financial planning and analysis for Macy's CRM communications and drives reporting initiatives that support enterprise business objectives. The CRM Performance Specialist applies strong financial acumen and analytical skills to deliver clear, actionable insights. The role collaborates closely with Merchandising, Marketing, Product Management & Product Analytics, and Finance to optimize digital strategies and influence decision-making. The CRM Performance Specialist also gains opportunities for professional growth, contributing to strategic initiatives while building hands-on experience in a supportive, results-driven environment.

What You Will Do

Financial Planning & Analysis:

• Lead the execution of financial plans for outbound communications, focusing on key performance indicators like conversion rates, units-per-transaction, and funnel metrics.
• Analyze financial performance, identify trends and variances, and provide actionable insights to senior management.
• Conduct monthly forecasting, ensuring timely updates of financial projections based on current business trends and performance metrics to drive business results and enhance profitability.

Data Analysis & Reporting:

• Generate and analyze financial reports on conversion, units-per-transaction, and other key golden equation metrics.
• Utilize advanced financial planning tools and software to support data-driven decision-making.
• Present financial analysis and insights to senior management and cross-functional teams.

Collaboration & Communication:

• Work closely with Merchandising, Marketing, Product Management & Product Analytics, and Finance teams to align financial plans with promotional events, tactics investments, and other key initiatives.
• Communicate financial performance and insights effectively to stakeholders across the organization.

Process Improvement:

• Identify opportunities to streamline and enhance financial planning and analysis processes.
• Implement best practices and new technologies to improve efficiency, accuracy, and financial performance.
• Develop and maintain standard operating procedures (SOPs) for financial planning operations.
• Foster an environment of acceptance and respect that strengthens relationships, and ensures authentic connections with colleagues, customers, and communities.
• In addition to the essential duties mentioned above, other duties may be assigned.

Skills You Will Need

Financial Acumen: Strong understanding of financial planning and analysis principles with expertise in forecasting and budgeting.

Analytical Skills: Proficiency in analyzing financial performance, identifying trends, and generating actionable insights.

Collaboration: Experience working with cross-functional teams to align financial plans with business strategies.

Communication: Strong skills in presenting financial analysis and insights clearly to senior management and stakeholders.

Technical Proficiency: Expertise in using advanced financial planning and data analysis tools and software.

Process Improvement: Aptitude for identifying and implementing opportunities to streamline financial planning and analysis processes.

Attention to Detail: Meticulous attention to detail in financial analysis, ensuring accuracy in projections and reports.

Strategic Thinking: Ability to leverage financial insights to optimize digital strategies and enhance site performance.

Problem-Solving: Strong problem-solving skills to address financial performance issues and improve profitability.

Who You Are

• Candidates with a bachelor's degree or equivalent work experience in a related field are encouraged to apply. Prior experience in investment banking or consulting required.
• Regularly required to sit, talk, hear; use hands/fingers to touch, handle, and feel. Occasionally required to move about the workplace and reach with hands and arms. Requires close vision.
• Able to work a flexible schedule based on department and company needs.

What We Can Offer You

Join a team where work is as rewarding as it is fun! We offer a dynamic, inclusive environment with competitive pay and benefits. Enjoy comprehensive health and wellness coverage and a 401(k) match to invest in your future. Prioritize your well-being with paid time off and eight paid holidays. Grow your career with continuous learning and leadership development. Plus, build community by joining one of our Colleague Resource Groups and make a difference through our volunteer opportunities.

Some additional benefits we offer include:

• Merchandise discounts
• Performance-based incentives
• Annual merit review
• Employee Assistance Program with mental health counseling and legal/financial advice
• Tuition reimbursement

Access the full menu of benefits offerings here.

About Us

This is a great time to join Macy's! Whether you're helping a customer find the perfect gift, streamlining operations in one of our distribution centers, enhancing our online shopping experience, buying in-style and on-trend merchandise to outfit our customers, or designing a balloon for the Thanksgiving Day Parade, we offer unique opportunities to be part of some of the most memorable moments in people's lives.

Join us and help write the next chapter in our story - apply today!

This job description is not all-inclusive. Macy's, Inc. reserves the right to amend this job description at any time. Macy's, Inc. is an Equal Opportunity Employer, committed to a diverse and inclusive work environment.

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