Digital Marketing Coordinator - Midland MI

About Diversified:

Diversified is a global leader in audio visual and media innovation, recognized for designing and building the world's most experiential environments. Our award-winning team specializes in delivering solutions for the most complex, large-scale and immersive installations. Serving a global clientele that includes major media organizations and retailers, sports and live performance venues, corporate enterprises, and government agencies, Diversified partners with clients to create spaces that bring people together and keep them coming back.

What to Expect:

At Diversified, we're on a mission to create a world without boundaries, where technology enables all people to connect and experience the moments that matter, wherever they choose to be. With clients spanning the globe and an exciting pipeline of projects across industries, Diversified offers more than just a job. We offer a career path with the flexibility to grow personally and professionally, wherever your ambitions take you.

As a Diversified associate, you'll dive headfirst into big, complex, and rewarding projects that push the boundaries of what's possible. Plus, you'll enjoy a flexible work environment, competitive compensation and benefits, and a culture that celebrates diversity and inclusion.

IF YOU CAN DREAM IT, YOU CAN DO IT AT DIVERSIFIED.

How You'll Contribute:

"The Digital Marketing Coordinator will play a key role in translating business needs into timely, effective marketing execution - helping bring the voice of the customer to life across our brands and markets.

This role is ideal for someone who thrives in marketing production and operations within a B2B2C environment. You'll work closely with internal clients, shared services, and external partners to deliver high-impact communications that support both business growth and customer needs.

We're looking for someone who can become a subject matter expert in client ecommerce capabilities and marketing operations, with a strong understanding of our diverse portfolio and the markets we serve, including Beauty & Personal Care, Building & Infrastructure, Consumer Electronics, and Mobility & Transportation.

You'll help enable go-to-market execution through advanced personalization, segmentation, automation, and operational excellence - delivering targeted, timely, and customer-centric communications that support our strategic goals.

This role is based on-site in Midland, MI."

What You'll Do:

"Strategic Liaison & Project Management

* Serve as the primary connection between business teams (clients) and marcom production stakeholders.

* Help in executing strategic marketing plans into actionable communication tactics.

* Manage multiple projects simultaneously, ensuring timelines, deliverables, and quality standards are met.

Digital Campaign Support

* Support end-to-end omnichannel campaign setup; including tracking, and end-to-end reporting.

* Upload leads to CRM and ensure proper data flow for campaign performance.

* Provide digital support for tradeshows and events, including pre- and post-event communications.

Content Development & Execution

* Coordinate and support a wide range of communication tactics:

o Email marketing campaigns (Eloqua)

o .com content enhancements and staging documentation

o Customer-facing collateral (digital and print)

o Internal communications

o Technical and marketing copywriting across all mediums

o Social media coordination and content development

Event & Administrative Support

* Assist with tradeshow logistics and coordination.

* Manage administrative tasks such as printing, asset tracking, and physical material handling.

Consultation & Best Practices

* Advise internal clients on production timelines, turnaround expectations, and best practices

* Educate teams on timelines, requirements, and workflows.

* Collaborate with creative teams to ensure brand alignment and visual consistency.

* Partner with global translation teams to support multilingual content.

Reporting & Governance

* Track time and project status for reporting and invoicing.

* Identify process improvement opportunities and support governance efforts to streamline execution."

What You'll Bring:

Required Skills/Qualifications:

*Deep understanding of strategic communications and ability to translate business strategy into communications strategy and the respective promotional tactics

*Strong execution of key tactical components of a larger strategy with expertise in tradeshow and event organization

*Strong project management and organizational skills; ability to prioritize and escalate among conflicting and large volume of demands; ability to perform well under pressure and within budget

*A bachelor's degree in communications, public relations, journalism, marketing or related fields

*Min 5 years of relevant experience in Marketing Communications

*Advanced communications and message delivery skills, based on clear understanding of target audience(s)

*Initiative and ability to work and make decisions autonomously

*Excellent interpersonal and networking skills

*Be familiar with digital communications programs and a large variety of different content marketing tools

*Ability to positively contribute to a team-building and collaborative work environment

*Key behaviors include initiative, resourcefulness, problem-solving, abundance and ownership mentality, collaboration, bias for action rooted in strategy