Content Creator

Position Overview:
The University of Minnesota Crookston is looking to add a multi-faceted content creator to their marketing and communications team. This role will focus on creating digital, video, and print content to be used across all University marketing and communication channels including but not limited to; web, social media, print, radio, TV, billboard, etc. with the purpose of story telling to current and prospective students, faculty and staff, and the greater community.

The Content Creator supports the university's marketing and communication efforts by developing and producing engaging, accurate, and on-brand materials. This position requires a balance of creativity and analytical thinking, with strong communication skills and attention to detail. A successful candidate will be organized, able to manage multiple priorities, and meet deadlines while maintaining accuracy and consistency across all projects. This role demands both creative initiative and disciplined execution to ensure high-quality, error-free content delivery. This position is located on the Crookston, MN campus. 12 month position with 100% FTE

Supervision:
This position reports to the Assistant Director of Marketing & Communications.

Duties & Responsibilities:
Content Production - 40%

• Capture, edit, and produce high-quality photo and video content for marketing and communication purposes.
• Design visually engaging graphics and promotional materials consistent with university brand standards.
• Write and edit clear, compelling copy for use across digital and print platforms.
• Maintain organized content files and ensure all materials meet accessibility and quality standards.

Content Distribution - 25%

• Publish and update content on the university website, social media channels, and other digital platforms.
• Coordinate the distribution of newsletters, announcements, and promotional emails to targeted audiences.
• Share news stories and visual content with local and regional media outlets to increase visibility.
• Monitor engagement and respond to online interactions as appropriate to maintain a positive university presence.

Strategy and Optimization - 15%

• Collaborate with marketing and communications staff to develop creative content ideas that support institutional goals.
• Use analytics tools to track content performance and audience engagement across platforms.
• Evaluate data to identify trends and recommend strategies for improved reach and effectiveness.
• Continuously refine and optimize content approaches to enhance brand awareness, engagement, and conversion outcomes.

Collaboration and Administrative - 20%

• Work closely with departments, faculty, and student organizations to identify storytelling opportunities.
• Coordinate with outside vendors, photographers, videographers, and media professionals as needed for content production and distribution.
• Develop and maintain positive relationships with local and regional news and media contacts.
• Manage project timelines, deliverables, and approvals to ensure efficient production and publication.
• Maintain photo, video, and design equipment, and organize digital asset storage systems.
• Contribute to team meetings, planning sessions, and shared initiatives that advance university marketing and communications goals.
• Occasional event support including planning, coordination, & execution.
• Other duties as assigned.

Required Qualifications:

• BA/BS degree in marketing, communications, advertising, graphic design, digital media or similar.
• Four years of experience creating content.
• Strong written, oral, and interpersonal communication skills.
• Experience with content creation and editing software (Canva, Adobe Creative Suite, iMovie, etc.)
• Familiarity with social media platforms and best practices.
• Ability to follow brand standards and style guides.
• Collaborative team player with the ability to manage multiple projects at once.

Preferred Qualifications:

• Marketing campaign management experience.
• Experience with motion graphics or digital animation.
• UX/UI experience.
• Experience with Google Analytics or Looker Studio.

Pay Range: $52,500-$56,500; depending on education/qualifications/experience

Time Appointment: 100% Appointment

Position Type: Faculty and P&A Staff

Please visit the Office of Human Resources website for more information regarding benefit eligibility.

The University offers a comprehensive benefits package that includes:

• Competitive wages, paid holidays, and generous time off
• Continuous learning opportunities through professional training and degree-seeking programs supported by the Regents Tuition Benefit Program
• Low-cost medical, dental, and pharmacy plans
• Healthcare and dependent care flexible spending accounts
• University HSA contributions
• Disability and employer-paid life insurance
• Employee wellbeing program
• Excellent retirement plans with employer contribution
• Public Service Loan Forgiveness (PSLF) opportunity
• Financial counseling services
• Employee Assistance Program with eight sessions of counseling at no cost

While our salary ranges provide a framework, it is important to note that most of the time, the initial pay may not reach the maximum of the range. This approach ensures that compensation reflects the value and unique contributions of each candidate while maintaining equity within our organization. As part of our commitment to fair and equitable compensation, please be aware that the salary offered to incoming candidates will be based on their individual credentials and experience.

Applications must be submitted online. To be considered for this position, please click the Apply button and follow the instructions. You will be given the opportunity to complete an online application for the position and attach a cover letter and resume.

Additional documents may be attached after application by accessing your "My Job Applications" page and uploading documents in the "My Cover Letters and Attachments" section. Required application materials:

• Resume
• Cover letter
• A sample portfolio of content creation

To request an accommodation during the application process, please e-mail employ@umn.edu or call (612) 624-8647.

The University recognizes and values the importance of diversity and inclusion in enriching the employment experience of its employees and in supporting the academic mission. The University is committed to attracting and retaining employees with varying identities and backgrounds.

The University of Minnesota provides equal access to and opportunity in its programs, facilities, and employment without regard to race, color, creed, religion, national origin, gender, age, marital status, disability, public assistance status, veteran status, sexual orientation, gender identity, or gender expression. To learn more about diversity at the U: http://diversity.umn.edu

Any offer of employment is contingent upon the successful completion of a background check. Our presumption is that prospective employees are eligible to work here. Criminal convictions do not automatically disqualify finalists from employment.

University of Minnesota, Crookston (UMC)

With a strong tradition of technology-enhanced teaching and learning, the University of Minnesota Crookston (UMC) serves as the U's major outpost in Northwest Minnesota. UMC provides both experiential, career-oriented degree programs as well as high-quality online programs, while connecting its teaching, research, and outreach to rural economic development and service to the region and beyond.

At the University of Minnesota, we are proud to be recognized by the Star Tribune as a Top Workplace for 2021, as well as by Forbes as Best Employers for Women and one of America's Best Employers (2015, 2018, 2019, 2023), Best Employer for Diversity (2019, 2020), Best Employer for New Grads (2018, 2019), and Best Employer by State (2019, 2022).