New

Marketing & Communications Coordinator (Social Media)

Rutgers University

life insurance, employee discount

Nov 12, 2025

Position Details

Position Information

Recruitment/Posting Title	Marketing & Communications Coordinator (Social Media)
Job Category	Staff & Executive - Advertising/Marketing/Public Relations/Communications
Department	CINJ-Communications
Overview	RUTGERS CANCER INSTITUTE VISION, MISSION, AND CORE VALUES: VISION: Through our science, our evidence-based actions, our openness, and our respect for those we serve, we will advance cancer-focused research worldwide and reduce the burden of cancer in our catchment area. By engaging with and empowering our exceptionally diverse populations, and addressing their questions and fears, we will engender hope for cancer patients and their families and play a critical role in strengthening the fabric of our communities by gaining and protecting their trust and providing access to the outstanding oncology care each person deserves. MISSION: Our mission is to accelerate scientific discovery focused on understanding cancer, innovating cancer treatment, and improving cancer prevention; to provide outstanding, novel, and compassionate patient care; to provide evidence-based and culturally informed education to physicians, nurses, researchers, staff, and the community; and to achieve cancer health equity in our state through outreach to and engagement of our extraordinarily diverse communities. CORE VALUES: Curiosity and Discovery: encouraging an environment of continuous inquiry, creativity, and innovation to generate new knowledge Integrity: earning the trust of those we serve and each other through honesty, transparency, accountability, and continuous reflection Collaboration: approaching all opportunities with an understanding that together we are better and can achieve more; promoting and maintaining an environment of teamwork and shared knowledge Respect and Caring: consistently demonstrating caring, compassion, and respect through our words and actions Perseverance: maintaining an unwavering commitment to our mission; embracing change, overcoming obstacles, and creating and recreating the path to achieve our goals
Posting Summary	Rutgers, The State University of New Jersey is seeking a Marketing & Communications Coordinator (Social Media) within the Communications Department of the Rutgers Cancer Institute. The Marketing and Communications Coordinator (Social Media) is responsible for the management and success of all Rutgers Cancer Institute social media platforms (Facebook, Instagram, LinkedIn, X/Twitter, YouTube and BlueSky) including the development and execution of social media strategies and plans to help achieve the strategic priorities of Rutgers Cancer Institute and the Oncology Service Line. These include but are not limited to the creation of videos, reels, graphics, and other engaging content. The Marketing and Communications Coordinator serves as the content expert and lead for all oncology-related social media posts for the Oncology Service Line. The Marketing and Communications Coordinator (Social Media Manager) plays a key role in shaping the online voice of our Cancer Center by creating, curating, and managing high-quality digital content. This role supports the center's mission to educate, inform, and inspire patients, caregivers, donors, and the community through thoughtful and strategic use of social media platforms. Essential Duties and Responsibilities Includes the Following: Leads robust social media strategy, content creation, and execution for all Rutgers Cancer Institute platforms including Facebook, LinkedIn, Instagram, X/Twitter, and BlueSky. Develops and implements a social media strategy that is aligned with the center's strategic priorities and goals, including increasing patient volume, outreach, education, fundraising, and brand awareness. Monitors all Rutgers Cancer Institute social media platforms for engagement and public comments. Creates, curates, and manages content across all major platforms (e.g., Instagram, Facebook, LinkedIn, X/Twitter and YouTube). Responsible for continually increasing social media engagement and followers on all Rutgers Cancer Institute platforms. Serves as an oncology content expert and resource for the staff and faculty at Rutgers Cancer Institute and the marketing leads across the RWJBarnabas Health facilities. Works closely with the RWJBarnabas Health corporate social media team to ensure post amplification. Develops and executes strategic social media plan for major oncology conferences including but not limited to the ASCO and ASH Annual Meetings. Utilizes and leads physician-focused social media efforts as part of US News and World Report strategy. Creates standardized formats for promoting poster and oral presentations at international conferences on social media, as well as creating engaging content through videos, reels of the booth & photos throughout the conferences for posting on social media. Identifies and creates engaging content with doctors, researchers & other teams to promote their specific expertise. Considers ideas and produces videos of Rutgers Cancer Institute experts to promote services, awareness months, and other important topics and information. Designs and develops infographics for awareness months and other topics. Posts on Rutgers Cancer Institute platforms and share with site marketing leads at RWJBarnabas Health.
FLSA	Exempt
Grade	23S
Salary Details
Minimum Salary	65272.000
Mid Range Salary	78208.000
Maximum Salary	92772.000
Offer Information	The final salary offer may be determined by several factors, including, but not limited to, the candidate's qualifications, experience, and expertise, and availability of department or grant funds to support the position. We also take into consideration market benchmarks, if and when appropriate, and internal equity to ensure fair compensation relative to the university's broader compensation structure. We are committed to offering competitive and flexible compensation packages to attract and retain top talent.
Benefits	Rutgers provides a comprehensive benefits package to eligible employees. The specific benefits vary based on the position and may include: Medical, prescription drug, and dental coverage Paid vacation, holidays, and various leave programs Competitive retirement benefits, including defined contribution plans and voluntary tax-deferred savings options Employee and dependent educational benefits (when applicable) Life insurance coverage Employee discount programs
Position Status	Full Time
Working Hours
Standard Hours	37.50
Daily Work Shift
Work Arrangement	This position requires a fully on-site work arrangement.
Union Description	HPAE 5094
Payroll Designation	PeopleSoft
Seniority Unit
Terms of Appointment	Staff - 12 month
Position Pension Eligibility	ABP

Qualifications

Minimum Education and Experience	Bachelor's Degree in Marketing, Communications, Digital Communications, Media, Graphic Arts, or related Marketing degree plus three (3) years of demonstrated professional experience with managing social media channels. Equivalent experience, education and/or training may be substituted for the education requirements.
Certifications/Licenses
Required Knowledge, Skills, and Abilities	Must possess a high level of expertise in the following social platforms: Facebook, Instagram, LinkedIn, X/Twitter, YouTube and BlueSky. Must be proficient in the Adobe CS Creative Suite (including Photoshop, Premier Pro and Express), HootSuite, and Microsoft Office. Must possess excellent copywriting, communication, and storytelling skills as well as strong organizational and project management skills. Must have knowledge of photography and video production/editing. Must be highly motivated and possess a high degree of creativity. Must be team oriented, flexible, and focused on completing projects in a timely manner. Must be very organized and detail oriented and able to articulate concepts effectively, both verbally and in writing. Candidates should be able to work effectively with multiple constituencies. Ability to work independently and collaboratively in a fast-paced environment. Effective oral and communication skills. Must be computer literate with proficiency and working knowledge of database and reporting tools such as Microsoft Word, Excel, Access, and PowerPoint.
Preferred Qualifications	Experience creating content for social platforms, within a healthcare or nonprofit setting, preferred. Graphic design skills preferred (including knowledge of Canva and similar platforms). Experience working in a healthcare or academic environment is preferred. Experience working in a healthcare or cancer center preferred.
Equipment Utilized
Physical Demands and Work Environment	PHYSICAL DEMANDS: Standing, sitting, walking, talking and hearing. No special vision requirements. Lifting up to 25 lbs. WORK ENVIRONMENT: Office environment. Moderate noise.
Special Conditions

Posting Details

Posting Number	25ST2361
Posting Open Date
Special Instructions to Applicants
Regional Campus	Rutgers Biomedical and Health Sciences (RBHS)
Home Location Campus	Rutgers University - New Brunswick
City	New Brunswick
State	NJ
Location Details

Pre-employment Screenings

All offers of employment are contingent upon successful completion of all pre-employment screenings.

Immunization Requirements

Under Policy 100.3.1 Immunization Policy for Covered Individuals, if employment will commence during Flu Season, Rutgers University may require certain prospective employees to provide proof that they are vaccinated against Seasonal Influenza for the current Flu Season, unless the University has granted the individual a medical or religious exemption. Additional infection control and safety policies may apply. Prospective employees should speak with their hiring manager to determine which policies apply to the role or position for which they are applying. Failure to provide proof of vaccination for any required vaccines or obtain a medical or religious exemption from the University will result in rescission of a candidate's offer of employment or disciplinary action up to and including termination.

Affirmative Action/Equal Employment Opportunity Statement

It is university policy to provide equal employment opportunity to all its employees and applicants for employment regardless of their race, creed, color, national origin, age, ancestry, nationality, marital or domestic partnership or civil union status, sex, pregnancy, gender identity or expression, disability status, liability for military service, protected veteran status, affectional or sexual orientation, atypical cellular or blood trait, genetic information (including the refusal to submit to genetic testing), or any other category protected by law. As an institution, we value diversity of background and opinion, and prohibit discrimination or harassment on the basis of any legally protected class in the areas of hiring, recruitment, promotion, transfer, demotion, training, compensation, pay, fringe benefits, layoff, termination or any other terms and conditions of employment. For additional information please see the Non-Discrimination Statement at the following web address: http://uhr.rutgers.edu/non-discrimination-statement